[Today’s guest post is by John Mann, whose credentials speak for themselves, I think. In this post, he shows you one of the powerful secrets behind Niche Blitzkrieg—getting your page ranked high in Google search results. Better results = more visitors to your Niche site = more money for you. Simple concept. Now learn from John how to turn that simple concept into fact. -Joe]
Hello, my friend.
I’m John Mann. I have been an entrepreneur for over 30 years now and for the last 11 I have been an “Online Sales & Marketing” aficionado. I am a full-time internet marketer living in Cleveland, Ohio USA, and I love what I do for a living.
I make my living in a couple of different ways: I produce and sell my own products online (eBooks, videos and software) and I promote a couple dozen other people’s quality products online as an “affiliate marketer.”
I enjoy sharing my hard-won knowledge with other folks—I’ve been told I’m a natural teacher at heart. And that’s why I’ve written this post. To begin to show you how to avoid the pitfalls I encountered and how to succeed in making some money online.
Faster Keyword Research Results
I’m the manager for Michael Brown’s affiliate program and I wrote Niche Research Commando, a piece of software to automate some manual research tasks he had in his Niche Blitzkrieg program. Read Steve’s review of Niche Blitzkrieg here.
Niche Blitzkrieg teaches you how to set up a niche Web site and get it to rank well in Google search results. I’m going to show you the manual method the program used to use and then show you how quick & easy Niche Research Commando makes the job.
First off, for those of you who prefer video, here’s a short video that summaries what I’ve written out below.
Click here if you’re having trouble watching the video.
A Better Approach to Keyword Research
For anyone that’s doing any amount of niche marketing, you already know that checking to see how competitive a niche is going to be is a vital step in deciding whether to enter a specific new niche market.
Many people, especially those operating on a shoestring budget, take the advice from the “BUM Marketing Method” by Travis Sago and limit themselves to keyword phrases that have fewer than 1,000 competitors when searching for that keyword phrase in quotes.
Searching for the keyword phrase in quotes will show you how many competitors have their websites optimized (either intentionally or unintentionally) for that specific keyword phrase.
The BUM method of research does work but it can shut you out of a number of markets that potentially could be “beatable.” Plus, finding a keyword combination that is searched with any regularity that has fewer than 1,000 competing pages is getting harder and harder to do.
So what’s the answer to effective niche market research?
The key step that BUM Marketing leaves out is that you need to actually check out the competition to see exactly how “strong” they are, which will determine how hard it will be to outrank them in getting a listing on the first page of Google’s SERPs (Search Engine Results Pages). Niche Blitzkrieg shows you how to do this. Niche Research Commando shows you how to do this really fast.
I’ll show you how I believe your research should go.
First, I’m assuming you’ve searched and found a keyword phrase that has enough searches per month to make it worth investigating, either with the FREE Google Adwords tool https://adwords.google.com/select/KeywordToolExternal or with the FREE WordTracker tool http://freekeywords.wordtracker.com (or with both.)
How to Check Out Your Keyword Competition:
First, you do a search in Google with your target keywords in quotes like “wood closet organizers” as shown in this screenshot:
You’ll see in the example above that “wood closet organizers” has 8,350 competing pages so anyone strictly following the BUM method might reject this niche.
However, let’s dig a bit deeper to see just how strong the competition is, shall we?
We want to know if our top ten competitors on Google’s first page use the keyword phrase in their title tag and in their description. Please note in the screen shot above, the sites I’ve circled are not part of the top ten results. These sites are part of AdWords and are not the competitors we are trying to outrank.
Here’s a screen shot of some of our competitors on the next page. I have outlined in red some of our competitors for the top ten results on Google’s first page.
To analyze the strength of our competitors, one by one, we need to look at a couple of different things:
- Does the particular website use the keyword phrase in its title. Our first competitor, simplecloset.com does.
- Do they use the keyword phrase in their description? Yes, this website does this as well.
- Next we’ll want to see how many backlinks are pointing to this website from other sites across the Web. These external links are at the heart of how well a particular website ranks in the different Search Engine Results Pages (SERPs.)
Both of these characteristics are known as “on-page” optimization and it will be important for you to include these in your website.
While there are other factors, such as a site’s age or the number of internal links it has, the on-page optimization in Steps 1 & 2 and the number of external backlinks mentioned in Step 3 are some of the most important factors that will determine a website’s ranking in search results.
Here’s how we go about checking the number of external backlinks. We’ll use Yahoo for this because Google is much slower at picking up these external backlinks.
Visit Yahoo.com and type in “link:” along with the URL of the website you wish to check, in this case simplecloset.com
The entire term would then look like link:simplecloset.com with no space after the colon.
Here’s what the first step of the Yahoo results looks like:
You’ll see that Yahoo shows 215 Inlinks (#1 above) but this is “From All Pages” (#2 above). This means that this figure includes links from other websites and internal links from this site itself. That’s not the figure we’re looking for … we want the number of external links pointing at the website.
To get that figure you simply click the dropdown box (#2 above) and select “Except From This Domain” and this will then show you all of the “external” websites that are linking to the website you’re examining.
These are the backlinks we’re interested in as shown in the screen shot:
You’ll see that simplecloset.com actually only has 174 backlinks (#1 above) pointing to it from other websites (“Except from this domain”—#2 above).
Now to really see how competitive this niche is, you need to repeat steps 1 -3 again for each of the Top Ten websites in Google’s results.
Yes, this can get to be a bit tedious, but it’s the only way to get a true picture of how competitive a niche market will be as far as getting your own site listed on the first page of Google.
As an alternative to performing the steps shown above manually for each of the top ten websites, I’ve developed a software application called Niche Research Commando that returns the necessary data on all top ten sites within a matter of seconds instead of the 20 – 30 minutes it might take to do the job manually.
Here’s a screen shot of Niche Research Commando in action:
These results took about 20 – 30 seconds to obtain and looking at them all assembled together, you can see that this niche is one that you could quite possibly compete in with 100 – 200 backlinks pointing at your website and by doing your on-page optimization well enough.
Interested in getting your own copy of Niche Research Commando?
Click Over to Niche Research Commando to get your own copy of this time-saving software application for only $37.00. If you’re doing any amount of Niche Marketing, Niche Research Commando will save you a TON of time analyzing potential Niche Markets. It can almost get addicting!
Determining whether it will be possible for you to compete and get listed on Google’s first page is an art far beyond the scope of this report.
However, for the short version of can you compete or not, I look at each of the Top Ten to see if they have their on-page optimization done and then how many backlinks they have pointing at their site.
If I believe that I can exceed the number of backlinks a few of the Top Ten have by using Article Marketing, Press Releases and other methods, then I feel that the niche is probably one that I can compete in successfully.
Granted, there is much more to Search Engine Optimization than we’ve discussed here, but the short version (On-Page Optimization and Backlinks) will give you a very good head start and if you decide to implement other tactics, so much the better.
OK, that’s it for my report. I hope you can see the benefits of checking out how strong your competition is before entering a niche.
Here’s to better marketing success,
John W. Mann