I know a lot of our readers have recently taken an interest in affiliate marketing. As you venture deeper into affiliate marketing, you’ll undoubtedly come across pay-per-click (PPC) ads. Basically, you pay a company each time a consumer clicks on an ad. Google Adwords is currently one of the largest PPC companies around and if you aren’t careful, you could lose a lot of money.
The $30,000 Google Adwords Mistake
Earlier this week, a user by the name of medlounge posted the following question to Google’s help forum.
Dear Google Billing Dept.
I am very new to this google adsense and posting ads. Last night I wanted to do a “TEST RUN ONLY” for Google to monitor before I could run any ad for my blogger.com. This morning 04/27/2009 I see a cost bill of almost $30,000.00? Oh my GOD, how could this happen? PLEASE HELP! This is a mistake! Please fix this problem and remove this cost of almost $30,000.00 from my account. I don’t have that kind of money. I’m a single mom and I’m not even working. Please help. I look forward to your response to my request.
This poor lady spent almost $30,000 in one night! I don’t even know how that’s possible. Of course the validity of the post has to be questioned. I would think Google would prevent a new, inexperienced user from being able to spend that much money in such a short amount of time. She also seems to be holding back quite a bit of information.
Okay okay, supposing the above story is real, do you think Google should refund this poor single mom her costs? On one hand, this opens the door to a lot of “I didn’t know what I was doing!” type of excuses if they let her go. On the other, the people behind Google will look like jerks taking money from a single mother in this economy. What do you think should be done?
The overall point I’m trying to make is that you really need to be careful with pay-per-click advertising. If you don’t know what you’re doing and you don’t properly setup limits, you might see staggering, jaw-dropping bills with little or no return on your investment. These things take a lot time to learn. Be sure you fully understand what you might be getting yourself into.