And how did she score that domain name??
Work from Home! says the text at workfromhome.com. Build a rock solid income around your schedule.
The page is simple and looks good. It features a three-minute intro video and a lead-capture form where you can put in your information. It promotes a simple business you can do from home. All you have to do is follow the steps. Step by step by step, like the video narrator did, leads you to the lifestyle you want.
They’re looking for people who will listen, people who will learn, and people who will work.
I can tell without doing any further research that it’s some kind of MLM (multi-level marketing) business. How do I know? The big benefits sign lists all the catch phrases that MLM pitches always use:
- Build a profitable business from home
- Live your dream life
- Be your own boss
- Step by step instruction by a successful coach
- Growing industry
They all say at least those things. It must be required, or something. The association of MLM pitch writers must have gotten together and market-tested some key phrases and come up with these.
It’s an Herbalife Introduction
Herbalife might be a great company and maybe there are successful people doing it. My complaint is that MLM companies don’t tell you up front what you’re about to listen to. I know because I was in the granddaddy of them all, Amway. We were trained NOT to tell people what we were talking about until the very end. We were taught to evade the question. We were taught to lie because if we answered “yes” to the question, “Is it Amway?” we would be letting the prospect believe something that wasn’t true.
Amazing twists of logic, eh?
So I’m not going to spend the 30 minutes or more it would require to wade through all the material after submitting my name and contact info, only to find out it’s Herbalife, an MLM I already know I have no interest in.