I’m sick of the word scam. And even more of its ugly cousin, scammy, which makes me think of “scabby” with unpleasant images of pus.
Steve and I have used these words and their variations in at least 300 posts, and an unknown number of times in comments. As much as I dislike the words, I must admit that they do a lot of work.
When you need an economical way to say, “It’s a program that promises things it can’t possibly deliver and it misleads readers with false statements and clever marketing strategies,” well, scam just says it in a tidy way that few other words can.
Alas, what is a blogger to do? We must use the tools we’re given, even when those tools are worn out and dull.
That’s why I was so glad to read Gail’s comment on yesterday’s post, in which he describes his bad experience with Push Traffic. She gave me a clever term I’d never heard before that I can use instead of scam. Here is the golden nugget:
The wheels are turning and it won’t be long before Raygoza and associates find themselves in very deep water, which is where Internet Sharketers belong!
Isn’t that awesome?! Internet sharketers! It calls to mind “sheisters” and also, of course, sharks. Predatory, sneaky, armed to the teeth (so to speak), feeding on the weak, the slow, and the injured. A little bit of action drips blood into the water and sets off a feeding frenzy (see items 5 (a) and 6 in my post about Terms and Conditions).
Sharketers. Oh, yeah. I’m going to get a lot of mileage out of this word.