Today I have got to grips with a scheme called Laid Off to Paid Off (which I’ll call LOPO from now on) which offers a an “100% free” system for generating money.

Bryan Winters, the creator of this system says it is not a paid survey system, MLM/Pyramid scheme, gambling site or spam related.

He also states:

  • No money needed
  • No website needed
  • No list needed
  • No hosting needed
  • No training needed
  • No (computer) scripts needed
  • No writing needed

All right, that sounds pretty good – a system that requires no skills, overheads or money!

Getting Started with Laid Off to Paid Off

After sitting through the main video this is what I have found. The system bases itself around another site, one called ZNZ One (Zip Nada Zilch One). ZNZ One is a trial offer website, you sign up and participate in trial offers in return for credits, and you can exchange these credits for prizes.

LOPO states that most of these offers are free, but from my count less than 10% were free and most require some sort of money to participate.

What Bryan is trying to say but actually fails to say is that you don’t need to sign up to more than one of these offers, you just need to get the basic credit requirement in order to be able to become an affiliate for ZNZ One. That seems to be just a single credit, but there was no place that confirmed this.

The whole reason for signing up with ZNZ One is to be able to then refer other people to LOPO and therefore ZNZ One with your affiliate link as apparently ZNZ One will pay you $20 per referral.

Again, I could find no details of this on the ZNZ One site.

Getting back to LOPO, you are told that you will get an automatically built website for you after signing up. This is BS. What will happen is that the same site that you have just been using will be used, but the affiliate code will be added to the end.

The system for promoting the LOPO system (yep a system for promoting a system!) it is pretty basic, with very little in the way of training or guidance. You are provided some adverts and a link and the advice of “mixing things up” by using free and paid for advertising. He then goes on to list places and services where you can get traffic from.

Some of these are free, but dotted in between them and given much more effort are some upsells.

Let’s start with the main one, billed as an “optional” step 3 of the sign up process. This step advises you to join a system called CashBlurbs, and it costs $20 a month to get it. Bryan will receive 50% of this fee. Joining this allows you to get a “customised backend”. What this really means is that your affiliate code will be added to the back end so you will get commissions on these upsells if anyone else falls for, erm, takes up the offer.

The Backend!

Already mentioned this one, but on looking closely at it guess who owns it… Bryan! I actually don’t know how this works; it smells rotten to me, especially when the “How it works” link on the main page takes you to the Join Now page…

Charlie Page’s Directory Of Ezines!

$197!  That’s a lot of money, and what for? Well once more it isn’t clear; the sales page doesn’t really tell you much but from what I can gather it’s like a pooling system for adverts on ezine (directory) sites.

Now if you aren’t heavily into internet marketing and SEO, you may not know that a little while ago Google “slapped” directory sites for having garbage like this on them. They took a beating in the rankings and mostly you will not see them in the top few pages of results anymore.

As such this sort of system may not net the ROI (return on investment) that you want it too, and $200 bucks is a big gamble in my opinion.

More Places To Run Email Solo Ads!

Some free sites to run ads!

Another upsell to yet another system, which probably has yet more upsells. This one runs a $1 trial and then $97 a month!

Ad Swaps!

Another Bryan Winters product! This one is a little worrying as it seems to suggest to basically allow others to advertise to your email list (if you have one). This is worrying because it could easily cause your readers to lose faith in you especially if the products that you are promoting are junk.!

Weirdly there is no link to this, which is strange, as it looks like it should be being pushed to you. Perhaps this was an oversight by the creator. Still, it is a paid for service for creating video adverts.

The remaining items are each just a paragraph or so long and cover the following:

  • Facebook Ads!
  • Facebook Pages And Groups!
  • Twitter!
  • Classified Ads!
  • Online Forum Participation!
  • Article Writing And Submission!

The Bottom Line

Is Laid Off to Paid Off a scam? It’s borderline. Whilst there is a potential for making some cash, I do have some concerns about it.

For one thing there are a fair number of upsells and even the “optional” purchase is made to look like it should be bought.

The system is confusing, even with the step by step videos, and there was no confirmation on the ZNZ One site regarding affiliate payments. I also wonder about any site that needs a page called “Proof Gallery” to help strengthen its legitimacy.

There is very little training, I would say none really. It’s pretty much here are some crappy adverts and some places to put them, now buy this and then off you go.

If you have no clue about internet marketing, you could easily waste time and probably money trying to drive traffic to this site.

Then there is the actuality of the system, placing adverts. This is well known as being a really rubbish way of generating leads. You have to place hundreds of these a week if not a day, just to pull in some traffic. And you will be fighting with the forums/directories/sites to not be seen as spam and with the other people trying the system and probably using the same adverts, which then becomes spam.

I would steer clear of this one, it looks like a lot of work for potentially not a great return, and there is a danger of being sucked in to spend more cash.

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Last Updated: April 16, 2013

Join the Discussion

  • Khat

    Hi. I discovered your blog sometime last year, can’t remember exactly when, and I found your posts insightful. So much so that, after a while I checked out Wealthy Affiliate, the site that your link leads to in this post.

    Wealthy Affiliate was not for me, just like Laid Off to Paid Off wasn’t for you. Here’s what I agree with you about LOPO and other membership/marketing sites like these. The training NEEDS work. When this concept was newer (incentivized freebie websites) it was a lot easier to get leads. But, the methods of advertising for these leads, and the copy writing tactics suggested by the marketers who create these sites (such as making it appear as if it was a 9-5 type job, when it never could be that), is a huge ethical mistake.

    I am not suggesting that Bryan does this, because I’ve never seen him advise this on any of his sites. In fact, he always recommends using solo ads as the best way to generate targeted traffic.

    Secondly, no one should have ever spread the evil notion to advertise any incentivized freebie opportunity this as a no-money/free method for making money. But if he said that the system is free, and based on your article, that was what he was talking about, then he is correct.

    Regarding the trial offers, neither Bryan, nor anyone else is correct in advertising incentivized freebie websits as free, because, if someone has to take out their credit card, it ain’t free. Even if you can cancel and get your money back later on. The appropriate term to use should have been, low-cost. Even Project PayDay suffers from this, in that they state that you can join their site free if you complete a cost-per-action offer – and those are not free.

    So there is a general marketing misunderstanding of what is and what is not free, and how and when to appropriately use this word.

    Wealthy Affiliate shines in this, in that when they say that they have a free membership, it means, free. I never had to take out my credit card.

    (Didn’t they make a commercial about this, where the people were joking about how some credit score companies were telling you that their service was free for 30 days, but, in the fine print, you had to take out your credit card just to be able to get started with the free trial?)

    GetResponse, my favorite autoresponder handles this nicely. They let you get started with a free trial for 30 days. No credit card required. When your trial is nearing end or is up, they send you friendly reminders with bonus offers, and, they store all the subscribers you got during your trial for a limited period of time, so you don’t lose anything, if you don’t start with the paid service right away. They are really friendly.

    Back to the incentivized freebie websites: all the people who end up cancelling offers before the trial ends hurt the credibility of the advertisers and the publishers, who are actually putting good faith in the affiliates ability to generate leads for their products, only to find out that they are being scammed in turn by the affiliates.

    The actual concept behind LOPO is precisely the same as Project PayDay, however. Where Project PayDay shines is in it’s training and that Fast First Fifty. Plus, unlike LOPO, Project PayDay actually pays you to get opt-in leads. And, the Project PayDay model of trading for freebie leads is rarely used by sites like LOPO, and that’s why sites like LOPO don’t work out for the people who join in.

    The best way to get and keep leads is not by offering them a free system. It’s by sharing the commission you earn from the affiliate site, with the lead who completed the credit offers, and then teaching him or her to do the same thing. This is the front-end incentive that greases the wheels of successful freebie trading. Any model that doesn’t embrace this is unfair to everyone involved.

    Sites like LOPO will never really rid themselves of the tarnish of the “near-scam” label if they don’t address this.

    Back to Wealthy Affiliate. I joined. I saw. I got non stop emails. Way way more than I expected or wanted. I found the entire site to be very information crowded, and it just wasn’t for me. Plus, I got upsell emails, too. Just like in LOPO.

    Perhaps you’ll let my comment in, Perhaps you won’t. But to be fair to Mr. Winters, I’ve seen his products, and I can say this about him. He’s generous and overdelivers in many ways, in terms of marketing value. You can even write to him directly about your concerns and he will respond personally.

    That is rare.

    So that’s my two cents. May it serve you and your readers well.

  • Henri van Rooyen
    Henri van Rooyen

    Yes, I have to agree.
    Having spent some proper time investigating Bryan Winters’ various offerings, and there are many! I am afraid to say that he falls into the IM category of yet another one of the 95% trash and tripe. How I am sure so many of us could reach out and lock onto REAL offerings unfortunately still remains the IM…… BIG mystery! I am sure if somebody knowledgeable could compile THE list of worthwhile plans it would only occupy a very small space…..and then we could all disregard all the other shiny new offers!!!!

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