The Good / Matt Clark continues to put out a high-quality product year after year. His consistency and dedication to ASM is great. However...
The Bad / With such a high price tag, it's hard to justify the cost. Especially when there are cheaper alternatives out there.
My Recommendation / If you have the money and want to consistent, high-quality training and support to launch an FBA business, Amazing Selling Machine is hard to pass up.
Amazing Selling Machine Review
Would you pay almost $3,500 for a training program that claims to generate $100,000 per month in profit? Furthermore, would you believe that such a system even exists?
Welcome to the Amazing Selling Machine
The Amazing Selling Machine (ASM) is, in the words of its co-founder Matt Clark, “…a training program and live event teaching entrepreneurs how to build real, fast-growth businesses selling physical products by leveraging the power of Amazon.”
The program, co-developed by Matt Clark and Jason Katzenback, costs $3,497 to up-front buyers and 4 payments of $997 to installment buyers. In exchange for that $3.5-$4K, buyers receive the following:
- An 8-week online training
- Single admission to a 3-day live event in Las Vegas
- 1 year access (renewable subscription provided after 1 year) to tools for building and growing an Amazon business
- Lifetime membership to the Amazing Selling Machine community and forum
Build your own (mini)Wal-Mart
In a nutshell, ASM teaches its members how to successfully drop-ship items via Amazon. That’s it. This revenue model is not exactly new; in fact, I mentioned online drop-shipping as a semi-viable work-at-home opportunity two years ago.
Why only semi? One of the biggest issues with drop-shipping is keeping product costs down. Products that are bought cheaply can generate a hefty profit for the seller once they are marked up. This is exactly how Wal-Mart makes billions of dollars from seemingly low-priced goods.
But where is the average Joe or Jane Blow supposed to locate really cheap and fairly decent product? There are only so many hours in the day where one can go to garage sales or store liquidations.
The answer is China. ASM teaches its sellers to contact product manufacturers in China, obtain and test product samples and, if satisfied, order bulk quantities of those products. Such bulk orders can cost several or even tens of thousands of dollars, so it pays to know a niche product market well.
The next step is much easier: sellers sign up with Fulfillment by Amazon (FBA) and ship all their product there. At that point, Amazon stores the inventory for those sellers as well as markets, sells and ships it. Thus, Amazon becomes the actual drop-shipper.
Why the hefty price tag?
Clues about why ASM costs as much as a used car abound in several of Matt Clark’s interviews with online magazines such as Under30CEO, where the very title of the article is ‘The No-Brainer Secret to Success: High Margins.’
On IdeaMensch, Matt lays out his strategy even more, noting that, while he started out as an affiliate marketer selling other entrepreneurs’ products and getting a 40-50% profit margin, it didn’t compare to him selling his own product and making a 400-500% profit margin (!).
So yeah, profit margins, pure and simple.
Follow the affiliate commissions…
If ASM was simply another online drop-shipping class, it would probably cost no more than two or three hundred bucks. However, as Matt Clark noted above, a business is more worthwhile if it generates high profit margins.
How are high profit margins generated? By convincing customers that the product has very high value and is in limited supply. Thus, the ASM training doesn’t just include the 8 week course but additional value-added items such as the Vegas trip and lifetime forum membership.
Likewise, if you go to the ASM website, you’ll notice that the course is currently unavailable. This is because the training is offered for a limited time only, after which the enrollment link expires. However, at some given point in time- say next month- that link will reactivate and another limited time offer will be posted.
ASM also has dedicated marketing managers who send out emails advertising the program to potential affiliates. The sales copy is quite attractive and mentions how “current [ASM] students are selling over $7.8 million per month on Amazon!” Affiliates who promote ASM receive a generous $524.55 per up-front sale and up to 4 x $149.50 = $598.20 per each installment purchase.
Some affiliates have even reported being promised up to 50% commission on their ASM sales, or about $2K. With such high profits and profit margins promised to would-be affiliates, it’s easy to understand why ASM has taken off as quickly as it has. One need only perform a quick search on Google to find reams of affiliate marketing websites touting the benefits of this program.
Is ASM worth the money?
Searching online, I actually found a few ASM-like courses that not only explain the concept of drop-shipping via Amazon or Ebay, but are even segmented into various industries so you need not buy extraneous materials that you’ll never use.
Case in point: Jessica Larrew of Amazon Boot Camp. Pat Flynn of Smart Passive Income interviewed Jessica and her husband/business partner Cliff and the couple appear to apply all the principles outlined in ASM except that they don’t source their product from China or other offshore countries (nope, they get their deals at places like Walgreens).
Jessica posts training materials online that are very affordably priced. Furthermore, the training materials are segmented by industry; for example, if you want to try health and beauty product drop-shipping, Jessica offers an ebook on the subject for only $27. Alternately, you can also buy the entire Amazon Boot Camp for $299.
But let’s say you’re hoping to buy bigger lots of wholesale items and really want to see what’s available through offshore countries like China. Skip McGrath offers an in-depth 350-page printed training manual called The Complete Amazon Marketing System for $127. He also throws in a bunch of free bonuses like a 30-minute coaching call and lifetime membership to his wholesale sourcing website.
An Affordable Alternative?
Finally, let’s say you don’t live in the U.S. but still want to work with Amazon- or are dreaming of one day “working-from-home” as an ex-pat bumming around on some tropical beach. Jim Cockrum’s Proven Amazon Course is ideal for anyone who lives outside of the states and wants to order products wholesale from other countries. Jim also offers an online community, additional strategy guides and online tools- among other goodies.
Interestingly, one of Jim’s customer testimonials comes from a student who compared the Proven Amazon Course to ASM. While the testimonial doesn’t name ASM specifically, it’s not hard to figure out just what is being referred to when the student mentions how “I was going to pay for an almost $4000 Amazon Selling course last Sep, but decided to do some googling for reviews since it was such a high price.”
Jim’s course looks to be a highly reviewed, cost affordable alternative for those looking to get started with selling on Amazon using a proven method.
Has anyone tried Amazing Selling Machine?
The general consensus has been ASM is expensive, but if you have the money and want to consistent, high-quality training and support to launch an FBA business, Amazing Selling Machine is hard to pass up. However, the alternatives listed above do provide much of the value at a fraction of the cost.
If you have purchased or are considering purchasing ASM, please let us know in the comments below. Is there a specific ASM feature that you really like? Have you gotten your money’s worth with ASM as opposed to another drop-shipping training program? Please leave your tips, questions and advice below.