I’ve reviewed a few things by internet marketer Alex Jeffreys in the past few months, and it seems that he is stepping up his game and releasing more and more products.
Overall, the products I have previously reviewed have been average; some good features, but often some negative aspects too.
His latest offering, Digital Product Machine, piqued my interest not because of the flashy sales page, or even the actual product. It got me interested because of the sales funnel.
He is offering his affiliates 100% commissions, on not just the front end offer, but also the one time offer AND also the recurring membership offer.
The question that I hope you are also sharing is: where does Alex make his money?
With that in mind I picked up Digital Product Machine to take a closer look.
Alex Jeffreys on the Pitch
This is a pretty standard marketing pitch, not too hyped up (no flashy cars and bikini babes), but still containing the usual marketing suspects: scarcity timer, “proof” of earnings, testimonials with unbelievable earning reports, and so on.
The premise of the product is a 6 step guide on creating your own digital products and is aimed at new and unsuccessful marketers alike.
The first upsell if for a $17.00 product, Marketing with Alex Jeffreys. This isn’t a new product and he has used it before as a one-time offer.
The next one is the membership offer, a $27.00 a month cost to gain access to his IM Mastermind group.
After that come a downsell: the same IM Mastermind group offer but a $1 dollar 5 day trial.
Inside Digital Product Machine
After fending off the upsells, you are then forced to sign up to a mailing list in order to gain access to the actual product.
The product page is a single page deal. It contains 5 videos, a couple of MP3’s and 6 downloadable PDF’s and images.
The PDF’s and images are supplementary items such as checklists and mind maps.
The first video is just a 5 minute introduction video, nothing that really even needs watching.
The next is the Main Training video, which is 78 minutes long and consists of Alex talking whilst using mind maps, images and text documents to get his points across.
The first thing that struck me about this video was that I had thought I had already bought it.
Digging through the previous products from Alex, I discovered that it is remarkably similar to his previous offerings.
So similar in fact that I even heard a story about his dog and the sunshine, which I know for a fact I have heard before, and another story about a guy who made a truck load of cash from a resource guide.
Unfortunately I couldn’t track the product down, though it is likely it was in The Money Trigger a product I no longer seem to own.
What this leads me to believe is that this product is at least partly a rehash of existing products, from various sources.
The other thing is that I was expecting 6 separate videos; instead it seems that they are lumped into 3 videos that do not correlate with the 6 modules outlined on the sales page.
This makes it really very hard to try and find something you wanted to doublecheck. This time round he does mention that a PDF guide is coming soon, but I will have to wait and see about that.
The information in the videos is OK, but nothing special. It covers a wide range of topics niche selection and product creation. It’s a very broad overview.
The next main video is a recording of a seminar Alex hosted. The 53 minute video doesn’t cover the whole of the seminar, only the section that discusses product creation.
The final video, Secret Affiliate Sniper, is a 78 minute discussion on some techniques to find affiliates to promote your product.
After reviewing the product itself, I came to the conclusion that Alex is making money off this product via three main channels: affiliate links in his resource guide, future sales via his mailing list that you were forced to sign up to and potentially via you purchasing more of his future products because you might have enjoyed this one.
In other words, Digital Product Machine is a loss leader for Alex, a way to increase the size of his mailing list and grab some cheeky affiliate sales on the way.
The Bottom Line
Is Digital Product Machine a scam? No it isn’t, you do get several hours of video for your money and the advice and information is informative.
If you haven’t purchased an Alex Jeffreys product before then it’s not bad, and might be worth the $10 bucks.
If you have purchased any of his previous products though, then you might find a lot of this content is similar in vibe if not outright identical.
This rehash of products and the lack of consistency with the sales page and the actual product page may seem like minor issues to some people, but to me they are negative marks against the product.