This week’s internet marketing product review is for the interestingly titled Lazy Job Killer, by Todd Wesley.
The product is aimed at people new to making money online and suggests that you too can make $425 per day! That’s $110,000 a year based on a standard work week.
With that figure in mind and a desire to kill lazy job’s (just what is a lazy job precisely?) I decided that this product warrants further investigation.
The actual sales letter is internet marketing 101.
It contains almost every aspect you can think of:
- Large sums of money promised
- Unprovable earnings proof
- A rags to riches story
- And of course a price that should have been thousands but instead is $7 bucks.
I’d complain if my statement looked like that…
The main thing that annoyed me about this sales pitch is that it is a blind sell. In other words you don’t know what you are buying until you buy it – the copy never tells you, it just goes on and on about how amazing it all is.
Purchasing Lazy Job Killer
As mentioned, the front end offer is a mere $7 bucks, but immediately following the purchase is an upsell.
This $17 dollar product apparently expands on the front end offer and provides secrets, and additional training. If you decline this, then a downsell appears for the same product but priced at $12.
Lazy Job Killer is a PDF report. Discounting the contents and introduction, you will have just bought yourself a 10 page document. And I’m being generous because I included the conclusion in that.
I really hope that these ten pages blow my mind, but I think you and I already know how this is going to turn out…
The training is broken down into four core steps.
Step 1: Sell your skillset
The first step outlines what the product is actually about. It actually isn’t an internet marketing product at all; instead it focuses heavily on offline work.
The short story is that Todd suggests that you take your existing skill set (plumbing, customer service, etc.) and use that to position yourself to sell your know how, expertise and knowledge to other businesses.
Now, I worked in customer service industries for over a decade, but I would not consider myself knowledgeable enough to sell my $100 per hour services to a business on the basis that I can improve their customer service.
Perhaps, like Todd says, I’m selling myself short, but if I were on the other end of the stick I would ask not only for experience, but qualifications and those qualifications would fall outside of what I know (human resource management, legal requirements, etc). There may even be laws surrounding whether I could legally advise on this topic.
Your mileage may vary for other occupations though, some may be more suitable than others.
Step 2: On the hunt for customers
This section outlines how to get customers for your new found business coaching career. This involves creating a free report on a website and inviting local businesses to a seminar that you host and foot the bill for.
Step 3: $100,000 this year?
Apparently section 3 of this flimsy report, will tell me how I WILL make over $100,000 THIS YEAR.
You can get there by offering leadership training, sales and marketing advice and future planning advice.
Hold on just a minute. How? If all you had done was customer service, how exactly can you assist anyone else with those three things? Wing it and hope?
Step 4: Don’t sell yourself short
The final step covers how to charge large amounts of money for this service. One thing that I did like about this section was the advice to not sell yourself short when it comes to pricing – which is something most people tend to do.
The Bottom Line
To me a lot of this is simply “fake it til you make it” mentality. As well as that, you are going to need a lot of guts and self-confidence bordering on arrogance to pull this off.
Can it be done? Sure! Though I bet only 1 out of a 100 can pull it off without having had to go to school to get the relevant knowledge and qualifications.
Your own experiences and knowledge is a powerful thing, I grant you that, but if you were the business owner would you hire you for advice?
This report has good intentions, and even some reasonable advice, but I think that overall it is too thin with not enough guidance, and the subject matter will only suit a minority of people.
If the sales pitch had mentioned what the heck the product was about, I think he wouldn’t sell nearly as much.