Internet marketing often gets a bad press and to the general public it can often be seen as something that is just full of scam artists and con men.
While the industry does indeed have its share of rogue traders, for the most part internet marketing is full of honest people trying to make a living.
If you have thought about learning internet marketing but were unsure, let me give you my top 3 reasons why you should.
Whether you admit it or not it is all about the money: bills aren’t going to pay themselves!
Few people work for free, and just as few want to work for peanuts which is what most day jobs pay, especially in this economy!
Whatever your motivation, learning internet marketing can be a lucrative investment.
The industry is wide and there are many different ways that you can make money from it, though there are three broad areas that cover them all:
- Commissions: pre-selling someone else’s product for a fee for each one sold.
- Selling a product: creating and selling your own physical or digital product.
- Selling skills: selling a service based on your own skills, such as becoming an SEO adviser.
Each of these categories has many different sub-categories and they often overlap.
The main take away is that no matter what your interests are, there will be an area within internet marketing where you can make money.
As with any industry, some people take to it like a duck to water and make millions, and some don’t.
The more effort put into it, usually provides a larger reward, but the great thing about this industry is that if you only want to make a supplementary income, you can do it. If you want to make a full time income, you can do that too.
Yes, it’s true that the majority of people who do learn internet marketing don’t make much. Then again, most people who learn how to play football don’t end up playing in the NFL either.
Even though there are tens of thousands of people making money online, there is always a spot that can be carved out for yourself.
The best thing about making money with online marketing is that it gives you freedom. If you don’t want to work today then don’t. If you want to work from your home office, the sofa, the nearby coffee shop or even the beach* then you can.
All you need to work is a laptop and an internet connection.
It doesn’t mean that you can be lax and not do any work (push button systems don’t exist), but it means that you can choose when and where you do the work.
There is no boss or rules and regulations telling you that you have to work between 9am and 5pm.
If you’re a night owl then work late at night. If you have a family, you can work around their schedule, rather than your schedules colliding.
The flexibility that this enables is amazing. For me at least, I think that the freedom you can get from making a full time income online, is actually better than the money you can make.
*Just remember that sand and laptops don’t mix!
Internet marketing is not just about marketing. It requires a wide variety of skill sets that you need in order to master it:
- General marketing
- SEO (Search Engine Optimization)
- Website skills (HMTL and CSS)
- Understanding analytics
- Watching and anticipating trends
- Making videos
- Making images
- Writing copy
There’s probably some missing from that broad list too.
You don’t even need to learn or know all of these to be a successful marketer, because you can hire people to do aspects of it for you.
However, any experienced marketer will be able to put their hands to any and all of those skills listed, because we all started out with no money and needed to learn at least the basics to begin with to save cash.
What this boils down to is that when you learn internet marketing, you will end up learning a lot more than you ever bargained for and that is a wonderful thing!
It can open up doors you never knew existed.
I have seen marketers give up internet marketing in order to follow a career in something that they learned while learning internet marketing.
It’s also easy to take a part of the online marketing puzzle and focus entirely on that. SEO companies do this, copy writers do this. You can too if you want, because the skills you learn enable you to.
The Bottom Line
Internet marketing is not a fad, it isn’t a scam either (though those do exist). What it is, is an exciting way to make money, work how you want to work, and learn new things.
Learning how to make money online with internet marketing should be taught in schools alongside every other business related subject, but it isn’t.
That shouldn’t and won’t stop you though as there are numerous high quality ways to learn how to do it, and no I don’t mean the latest product on the Warrior Forum!
Whatever your situation and your hopes and fears, you should take the plunge and learn internet marketing.
Even if you walk away without making a dime (though I know for sure you can easily make some money!) you will walk away with new experiences and new skills.