This week’s internet marketing product review is for a new e-book called Under the Radar Profits by James Canzanella.
What intrigued me about this product was the sales page, it was full of typical marketing hype, but stated that you can turn $20 bucks into $632.86 (how precise) in just four steps.
As mentioned, the sales page is your typical sales spiel. It espouses that you need no skills, no website, and that you can make money from a small investment.
“It Spews Cash Like A Broken ATM”
Of course it also pulls on the emotional strings of failing or unsuccessful marketers.
Purchasing Under the Radar Profits
The front end offer (the e-book) is selling for $9 bucks, which is an average price. Of course, this product is simply a hook to get you interested and purchase the more expensive upsells.
The first upsell is for 10 premade emails to go along with the system, it is on a dime sales and cost $19.25 at the time of my purchase, but caps at $47.
After that comes the second upsell which turns out to be access to a membership site, costing $27 per month.
After that there’s a downsell, where you can pick up a 5 day trial membership for $1 (then it’s $27 per month).
As always these types of products are designed to give you enough to validate it but not enough so that you would want to buy the other upsells, especially the monthly membership program.
Annoyingly, getting access to the product required me to sign up to a mailing list; there was no way around this.
Once I had access, I found I was on a membership site of sorts, with various bits to look at.
The first thing was free access to a webinar. I’m always wary of these because 9 times out of 10 they are there to provide some basic information and then sell you something – probably the membership site in this case.
The product itself is a 25 page e-book.
I was instantly disappointed in what I saw. While the e-book design is reasonable (good sized text, enough images etc) the actual method described was something I had already seen.
Not only had I seen this method, which in some ways has merit, it is also pretty basic at its core, i.e. nothing new.
The short story is that you take advantage of the Warrior Forums to promote a free product which then leads to an upsell.
To clarify you will be creating a mini funnel: Advertisement via WSO > Sign up to mailing list > get access to free item offered and oh look you can buy something else.
Honestly, the only unique thing here is that it is using WSO as the advertising medium, but again, I have seen this in another product so it’s not that new either.
However, the author does do a good job of guiding you through the process of setting everything up.
He also provides some additional information, briefly, on email marketing and his F.A.Q. section was both useful and useless :
Question: What do I send after the first followup?
Answer: That is completely up to you. I’ll personally send emails to them as if they
were on my other lists, but my main goal is to get them to buy as quickly as possible.
What great advice… but to be fair this isn’t a product about mailing lists.
The Bottom Line
Under the Radar Profits isn’t a scam: you get an idea about a way to make money online, and the steps in brief to help you achieve it.
It does have some useful advice, but at the end of the day it’s a semi-thin product designed to try to get you to buy the upsells.
While Warrior Forum is a huge potential marketplace, this system could quickly get on peoples nerves, even with the amount of free information. Let’s face it; most of the people trying it will just be spinning old hat information rather than actually providing anything new.
Of course, there can be money made with this, and it could be applied to other forums or places with a little ingenuity.