Now that you have a snazzy new infographic published on your website or blog, what else can you do with it? You can make it go viral.
By making your infographic go viral, you accomplish several key strategies:
- Traffic- Your infographic can be clicked on and bring viewer traffic to your website.
- Backlinks- When someone reposts your infographic on their own website, a valuable backlink is created from that site to yours.
- Conversions- If you mention a particular product or service in your infographic, you can get viewers interested in that item and coming to your website/blog to purchase it.
- SEO- You can use your infographic as part of an ‘epic content’ strategy to improve the SEO of your website/blog.
So, how do you start making your infographic go viral?
1. Retrofit your infographic to other websites and blogs.
Companies, webmasters and bloggers are always hungry for new content to add to their pages. In light of this, consider creating an infographic that references some of the top authorities in your niche-relevant field, then mention this resource to them after your infographic has been created.
For example, if you’re creating an infographic about the best running shoes for marathons, you can first perform a search on who are the biggest authorities in this niche field. Google search and AdWords produce search results that include Runner’s World, Saucony and Sports Authority. You can delve further into these brands and find out if they have published any data you can reference. If they have, you can include links to those data on your infographic- and then notify the brands.
Alternately, if you see a data-heavy article from just one brand, you may wish to contact that brand and ask if it would consider publishing an infographic version of your data. You may not get a ‘yes’ every time but, with enough attempts, you should get at least one or two sites that agree to this trade-off.
2. Add an HTML embed code.
You should add an embed code into your infographic for two reasons. The first is to make it easy for someone to re-post your content. Furthermore, by adding an embed code, you essentially give permission for that webmaster or blogger to re-post. The second reason you should add your own embed code is so that you are correctly credited for providing this information.
A generic embed code looks like this:
<textarea rows="5" cols="70" onClick=select() >
<a href="(URL Of The Image File">
<img alt="" src="URL Of The Image File" />
<a href="(Destination URL #1">Anchor Text #1</a> by
<a href="(Destination URL#2">Anchor Text #2</a>
Many of the infographics tools I mentioned in last Monday’s post include an embed code generator. However, if you don’t see one, Builtvisible, Ebed.ly and Siege Media all offer a handy widget that you can use.
Don’t forget to add a Call-to-Action (CTA) in the post or web page that showcases your infographic, asking viewers to share the infographic.
3. Enable social sharing.
Unless you post your infographic on a well-known blog, it’s unlikely that readers will feel compelled to share your content. However, you can encourage this behavior by including social share icons below your infographic. Similarly, you should include a CTA such as, ‘If you enjoyed this infographic, please share it on one of the networks listed below.’
Don’t be shy about publishing your infographic on your own social media pages as well.
4. Publish on infographics directories.
You can publish your infographic in directories like Daily Infographic, Cool Infographics, Infographics Archive, Infographic Journal and Infographics Showcase, each of which helps extend the reach of your content and attract new eyeballs. Some of the infographics tools mentioned in last Monday’s post also serve as directories, including Visual.ly.
Finally, don’t forget that image sites like Flickr and Pinterest can also serve as repositories for your infographics.
5. Make your infographic content epic.
It takes a significant amount of time and effort to create an infographic and, after you’ve finished with that task, you may not wish to generate yet more content around your hard-won prize. While such reluctance is well understood, it does not help you in terms of making your infographic go viral.
To begin with, Google and other search engines are still hard-pressed to index infographics, which are usually created in image formats like .pdf or .gif. Even with the added alt text, it’s still hard for search engines to find these content pieces. Thus, it never hurts to “buffer” your infographic with actual SEO’ed text and a meta description that describes the presented data. Likewise, creating additional content around your infographic helps you generate the long-form “epic” content that everyone is raving about nowadays.
If you really want to go all out, you can create an actual landing page for your infographic, as described here by Jon Henshaw.
6. Generate extra content for others.
You should consider generating extra content (in several different versions) around your infographic even if you don’t plan on publishing this text. Why?
Because this extra content can be used as a valuable tool to reel in other webmasters and bloggers who are looking to quickly publish some new content on their websites but have fallen behind in their publishing schedule and have nothing useful and original to publish. If you can show up with your infographic and include some extra content that has never before seen the light of day, you’ll be looked upon as a hero, not a meddling marketer.
If you include some handy Facebook, Twitter and other social media introductions to your content for these frazzled Web publishers, you might even get published to their personal social networks as a bonus.