A Review of AmaSuite for Amazon Affiliates and Sellers

Last May, I reviewed Amazing Selling Machine (ASM) and noted that its nearly $3500 price tag was a bit steep for some would-be Amazon sellers and affiliates. Luckily, some members of ASM have created their own Amazon training courses and mini-communities, and often with much lower entry costs. One such example is AmaSuite, which is offered through Chris Guthrie and Dave Guindon.

The AmaSuite software, which is now available in its fifth version, trains members to not only become successful Amazon affiliates, but Amazon sellers too. How? The name of the game is sourcing and selling private label, not brand name, products. In this way, you can say goodbye to two of the biggest obstacles with making a decent profit via Amazon:

• Low affiliate commissions. Amazon offers its affiliates either a 4% or 6% commission on sales, which means you need to move hundreds of thousands of dollars of product each month to make a viable income as an Amazon affiliate.
• High product license fees. If you purchase your own brand name products to sell on Amazon (or through your own website), you typically have razor-thin profit margins because of high manufacturer license fees.

Chris Guthrie is a well-noted Internet marketer and Amazon affiliate, and he has promoted the Fullfillment by Amazon (FBA) selling platform for some time now. He also referenced that he recently signed up for ASM. From there, his involvement with Amazon selling has deepened, from hosting a mastermind group to selling his own Amazon products, to now offering a bulked-up AmaSuite 5 that incorporates many of the principles of ASM.

Currently, the program is discounted to just $197. However, even at its regular price of $297, the software is still a bargain compared with the ~$3,500 charged for ASM.

What do you get with AmaSuite 5?

Lots of software:

• Amazon research tools, including an Amazon keyword suggestion tool that helps you locate the best keywords for your product niche. Keep in mind that Amazon provides very little in the way of Analytics (like Google does), so this is valuable and saves you lots of time.
• A Top 100 analyzer that provides you with data on the hottest Amazon products based on sales, reviews, etc., enabling you to obtain competitor information quickly.
• A product inspector that helps you select low competition products that you can quickly rank well for and generate sales from. It’s essentially a niche marketing tool fitted for Amazon.
• An AmaSync WordPress plugin and tutorials that help you quickly set up your product websites, generate content, and integrate your Amazon products into them. You also get free WordPress themes.
• An Amazon reviewer finder for your product category. This software tool locates top reviewers on Amazon that you can contact and ask for help from, which is an absolute must if you are trying to sell private label products.
• Social media tools and plugins that enable you to quickly post across numerous platforms, encourage Facebook Likes, implement pop-ups, show different ads, etc.
• Educational courses on online/content marketing, SEO and website creation.

Amazon seller training:

• Private label products are explained as well as how to pick one or several by using the software tools outlined above.
• How find and contact candidate product suppliers using Google search or Alibaba (which Amazon is now also affiliated with).
• How to generate sales of your Amazon products and reviews using the provided AmaSuite software tools.

What do you not get with AmaSuite 5?

• Promotion tools and guidelines. Unless you already know how to generate website traffic and promote niche products, AmaSuite 5 won’t help you become a successful Amazon affiliate and/or seller. This software suite assumes that you already have an action plan for promoting your products on social media platforms, through your website(s), etc. Having said this, AmaSuite does offer a Video Traffic Guru, which instructs you on “how to drive traffic to your videos.”
• Lots of hand-holding. ASM’s offerings include a yearly conference and community support, plus one-on-one support with Amazon veterans. With AmaSuite, you don’t get a lot of support and it is assumed you are somewhat adept at selling on Amazon. Even after emailing Chris or Dave, you might be waiting several days for a reply. To be fair, AmaSuite does offer a members area that you can log into and take advantage of.

Our Review: Is AmaSuite 5 worth it?

Success as an Amazon affiliate and/or seller depends on three key factors:

Sales + Reviews + Outside traffic

With AmaSuite 5, you can improve your chances of generating product sales because the keyword and niche product research tools will help you select products that have low competition and thus are more likely to be suggested to buyers by Amazon. Likewise, the software will help you find reviewers, and product reviews help improve product rankings on Amazon.

Regarding traffic generation, you’ll be spread out pretty thin. Even if you already know how to generate traffic to your websites and Amazon products, you won’t get much help if you encounter a problem with your methods. Additional help or tools may be necessary, especially if you don’t have the time to generate AdWords ads, grow social media audiences, involve other affiliates, guest post on outside blogs and websites, etc.

In summary, for its $200 or even $300 price tag, AmaSuite 5 offers a lot of bang for the buck. However, if you are a complete newbie to Amazon selling/promoting, you may still be better off with ASM.