If you sign up for the free trial offered by Premium White or Dazzel White Pro, you will be charged at least $80 for a monthly subscription you probably didn’t agree to nor do you want.

The Premium White/Dazzel White Pro Scam

The scam itself is not with the product your ordered, but rather the monthly memberships you are automatically enrolled in after giving away your credit card and private information. If you go through the site and sign up for the $2.95 free trial, you will be billed monthly for $112.44. That’s right, each month they will deduct over one hundred dollars from your bank account until you call and demand that they stop.

Customer Testimonials

Don’t just take it from me. Here are horror stories from those who have fallen victim to this scam.

These people are scam artists and have so mant telephone numbers and highly automated, efficient and crooked to the core and will charge your account and you can not cancel. They sucker you in by a free trial offer and then subcribe you to all kinds of crap and charge your account. The confirming email was for the correct amount of $1.95 but they charged my account $48.92 and will charge again around $80 and try as I might, I could not cancel all these extra garbage. These free calling numbers are worthless and you can talk to these people who are nice and polite but they have no authority. The system is purposely set up to take your money only. The “Terms and Conditions” Are burried way at the bottom of the page in fine prints and if you go to that link they will tell you some of the bad news and imply you can cancel any time. They said they will have to ship all the products and that I had to return it paying for Insured, track-able return to a different address than the one that came from. If I had not received the phone call from my credit card fraud division, I would have not known to at least cancel all additiona shipment. They enroll you automatically into these expensive automatic subscription. They said they sent me emails for returns and I never got them. I gave alternate email and I still did not get any emails. PLEASE do not giove them your credit card number or do any business with them. THey should be put out of business.



I feel very silly to have even fallen for this but, the ads were very convincing. I followed a link to a Consumer Weekly ad about a mom who had experienced a very inexpensive way to get whiter teeth. The blurb made it sound like you only paid shipping and handling for free trials for Dazzle Smile and Smile Brite and so I followed the link and signed up for my free trials with the understanding that I only needed to cancel before the trial period was up to avoid the monthly fees of $87 and $92 US.

Wrong! Had I read the terms and conditions closely nearer to the bottom of the page, it states that the trial is the first monthly supply so if you don’t cancel before 14 days (Dazzle Smile) or 10 days (Smile Brite) then you will be charged the monthly amount. However, it starts from when your credit card is charged for shipping not from when you receive the product. It took nearly 10 days to get the product!

The real catch is that someone from Smile Brite called me and I said that I changed my mind and didn’t want any of it thinking that was enough, however, I didn’t cancel it on the website and so 10 days later, my credit card was charged $92. No one answers at the phone number that was listed with the charge.

When I received the Dazzle Smile trial I immediately tried to cancel it but, also couldn’t get a hold of a customer representative. The number was either busy or I was immediately on hold for extended periods of time so I tried the chat. They will only confirm a return address so I sent the trial back Express Post so I could track it. Interestingly enough, not even a week later, the company name on the return address changed from Farend Services Ltd. to Premium White although the address is the same.

No one on the chat will confirm they received my trial return but, keep telling me to phone a customer service rep with whom I cannot reach. In short, I ended up canceling my credit card to avoid any further charges after doing more research and hearing people say that more charges were incurred on their credit cards for other products that they knew nothing about.

I strongly advise that you stay away from this scam!

And there are literally hundreds more just like this. I don’t understand how these guys are getting away with absolute thievery.

How to Get Your Money Back

To be honest, I don’t know. I have been trying to find a verified method of getting your money returned, but there are dozens of different email address, websites, and phone numbers. They make it damn near impossible to get in contact with them.

The most common number I’ve seen for the teeth whitening programs is: 1-866-528-6214. You need to make it very clear that you want to cancel every single monthly charge and that you want a refund on the money that they have taken out of your bank account.

If they refuse to refund you, demand to speak with a supervisor. Let them know you will be filing a chargeback through your credit card or banking company and you will be reporting everything to the FTC. Usually these threats are enough to get your money back.

You now need to do three things:

  1. File a fraudulent charge claim with your credit card or bank if they refuse to give you a refund. Explain to them your situation and the refused refund and let them know this company is notorious for taking money. Insist they perform a chargeback. They have the tools and information available to fight for your money.
  2. File a complaint with the Federal Trade Commission. It is their job to monitor and go after these types of scams. Visit: http://www.ftc.gov/ftc/contact.shtm
  3. File a complaint with your state Attorney General. Contact details here: http://www.naag.org/attorneys_general.php

If all else fails, you will need to cancel your credit/debit card and get a new one issued. This is the only 100% guaranteed method of stopping these guys from stealing your money.

If you have fallen victim to this scam, PLEASE do everyone else a favor and file a complaint with the FTC. Hopefully if enough complaints are received, we can shut these guys down for good.

There's only ONE program I really recommend. It helped me turn my 'hobby' into a $10,000+ per month money making machine. Click here for the exact formula I followed.

Join the Discussion

  • Cindy long
    Cindy long

    I just got charged a second month of “action pro white”product. They are so bad. They hit you with a $94 charge, just after the “sample charge of $5” goes though you bank — 8 days later. Look out. Then I attempted to cancel — both ProWhite and Smile Pro — because, after you get the sample, you get a near $100 charge through your bank statement. Don’t make the mistake I did and purchase these items. Not worth the head ache and nor will they “refund” the amount on the 2nd month of this Pro White product. I’m stuck with it.

  • mona gillespie
    mona gillespie

    extremely dishonest people billed my credit card for purchases i did not approve. purchases were returned and a refund requested, at first they denied recieving the return product but when i had the post trace it , they agreed they had recieved it but refused to refund the money because the trial period was over before they recieved the return. they have themselves have no confidence in their product or they would have refunded my money

  • charles


    If there was some confusion about your subscription, we honestly didn’t mean to inconvenience you in any way.  Our goal is not to inconvenience our customers .The terms and conditions of our offer are very visible on the order page, they are stated on the order page where you confirm your order, located directly to the top of where your credit card information was entered. There is also a link at the top of the home page that opens up the terms and conditions in a separate window. Customer service is our number one priority and we do everything we can to be open with all of our customers. Of course, mistakes can be made; and if you were not aware of our terms and conditions in our site, we are happy to offer you a full refund if you return the unused product back to us. We have always honored our 30-day guarantee and will continue to do so.

    You can talk to customer support seven days a week. Our U.S.-based help lines are also staffed each and every day of the week to respond to any questions you may have both before and after your order. Simply call us at 888-948-5508 or visit our 24/7 live help at http://www.dazzlesmilepro.com/contactus.php and we will be happy to walk you through the entire cancellation process.

    Your satisfaction is our number one concern,


  • kenny


    asked several times by phone, live chat and email for my money back and to see there refund policy aggrement, i was told “we dont have any details at this time”, when i phoned them up i was sworn at and was spoken to very aggressivly by there customer support staff member, i asked to speak to the manager and was told that “managers dont take phone calls”, now i know for a fact that in any legit company there managers speak to customers to resolve the situation. When she didnt pass me over to the manager i asked for her name ‘she didnt tell me, she said im not allowed to know it’ ?WFT?… i said could i have a email address to make a complaint against her and the company….the reply was…”FUCK OFF! YOU PRICK” and she hung up….. to be honest i would probaby be better treated in a POW camp….

    Please wait for a site operator to respond.

    You are now chatting with ‘Yasmin’

    Yasmin: Hello and welcome to PremiumWhite. I’ll be your live operator today. May I know, whom am I chatting with?

    you: Hi, yasmin, could you please explain your refund policy to me please, thanks.

    Yasmin: Could you please provide me with your full name, email address and postal/zip code, so that I can pull up your details?

    you: Louise *******, *Post Code*, *Email*

    Yasmin: One moment please while I locate your account information.

    Yasmin: We have charged $11.90 on Nov 10, 2009 for the shipping and handling.

    Yasmin: $87.62 on Dec 05, 2009 for the product, you already received as trial.(Already Refunded)

    you: the refund has’nt shown on my bill though, would you be able to send me details of your refund policy please

    Yasmin: Regarding this, Please call our member support staff at our toll-free number. They will certainly help you.

    Yasmin: The number to call is 0-808-120-1987. They are available 5:00 AM – 8:00 PM (MST) Monday to Friday. On Saturdays, they are open from 8:00 AM – 5:00 PM (MST). They are closed on Sundays.

    you: Ive already spoken to the customer service people and the lady said she wasnt able to send me any details because she didnt have them, is there any way you could send them to me by email?

    Yasmin: As per our database, your account has already been cancelled & as well as refunded. So, please contact your bank in this regard. They will help you.

    you: ok thanks for the help

    Yasmin: Thank you very much for chatting with us today. We hope the rest of your day is an excellent one.

    Yasmin: Please feel free to come back for any further assistance.

Your email address will not be published. Required fields are marked *