Email marketing is hugely popular, and with very good reasons. It has been for a long time now a solid way to make money online.

One of the biggest issues with email marketing is getting your subscribers to actually open and read your emails.

To be an effective marketer you need to have a flair for words and be able to hit the right buttons that will get people to actually look at what you have to offer. After all, everyone’s inbox’s are overflowing with various emails all vying for attention.

47 Ways to Increase Your Open Rates and Clicks Almost Instantly, is a new video tutorial from Matt Bacak.

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Its aim is to help you improve your email marketing campaigns by using copy writing techniques.

Buying 47 Ways to Increase Your Open Rates and Clicks

The purchase was pretty standard via Warrior Forum. The sales pitch was pretty normal, though it did not have too many hyped up aspects.

He does say that it’s not about the money but helping people, but well, I haven’t met a marketer yet where it hasn’t been about the money.

The product is being sold on a dimesale, I picked it up for around $8 but this will have gone up by the time you read this.

There are three upsells available:

  • Upsell 1 – This upsell is another dime sale, which was on $27 at the time. This is for a large swipe file of different copywriting snippets such as headlines, bullet points, guarantees, etc.
  • Upsell 2 – The Forbidden Knowledge Archives is a collection of information about customer psychology and mindset. This is also on a dime sale and was $37 at the time.
  • Upsell 3 – The final upsell is a flat cost of $17 and is a curated list of the top 100 highest paying affiliate programs.

The Product

47 Ways comes as a downloadable one and a half hour video, plus a few extras including the transcript of the video and a hand-out PDF that contains all the different rules.

The quality of the video is average. The audio is subpar but for the most part it is clear enough to understand (think about a call in on a radio show and it’s that sort of quality). The visuals are basic and to the point, but I found it hard to read some of the text being written on the video due to the poor quality.

The fact that there are 47 items on the agenda means that on average each point will be discussed for just under two minutes. This really means that there isn’t always much information provided about each one.

For example, take #5 Split Test Different Versions of Your Email. Obviously the two hosts of the video discuss that you should split test, but provide absolutely no help on how to go about it, and their discussion on it was vague and all over the place.

After re-reading the transcript 3 times, I’m still not sure what they are on about. Reverting to the video (yeah I’m a reader not a watcher!) did clarify it a little bit better.

This conversational style is throughout the video and along with the massive number of “you know’s” thrown in, it does make trying to learn things from it a little difficult, both from the video and the transcript. At times I had no idea what they were on about.

I would imagine even a seasoned marketer would need to pause and rewind the video a several times throughout the length of it in order to figure out what the hosts actually mean.

Another example of the actual teaching being limited is #20 Controversial/Shocking Email Subject Lines.

This 1 minute or so conversation, told me as much about what to do as simply reading the section title on its own would have done. They provided no examples barring a vague reference to Roswell and Aliens.

There was no additional input from the video either.

 47 Ways to Increase Your Open Rates and Clicks Almost Instantly

This conversational style went on throughout the video, which I found really off-putting.

The Bottom Line

47 Ways to Increase Your Open Rates and Clicks Almost Instantly is not a scam, it does indeed provide what it says on the tin.

However, even at the price point of $8 the quality of the recording is really poor, and the quality of the teaching isn’t much better.

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Don’t get me wrong, there were some great ideas in here and they could certainly help to increase open rates. My issue is that there isn’t enough detail here, especially for newbies. Even as a fairly seasoned marketer I wanted more information; I wanted clearer examples and more depth.

And that was simply lacking.

If you are looking for ways to improve your marketing campaign, then sure there might be something in here that will help you out, but you will really need to dig for it and then you will need to do your own leg work to find out the best way to implement it (not a bad thing in itself).

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