Quick Summary of Click Intensity
Rating: 1 It's a Ponzi scheme designed to make money from members and recruits.
The Good: You might make money if you have a huge audience and/or require online advertising.
The Bad: You're encouraged to purchase ad packs at $25/each with no guarantee of when they'll mature and/or how you'll sell them to third-party businesses. Your main source of earnings is recruitment of people to become Click Intensity members and their eventual purchasing of $25 ad packs.
The Bottom Line: Stay away from this clear Ponzi scheme.
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Click Intensity Review
Introduced in March 2016, Click Intensity’s purpose is as follows:
So, how does Click Intensity accomplish these tasks?
Click Intensity sells online advertising (through you).
Click Intensity (CI) is a company that sells online advertising through units called ad packs (e.g., pop-up ads, banner ads, mobile apps, text ads). These ad packs are purchased by customers, who use them to advertise their products and services.
That’s what you’re told by CI. Where it starts to get weird is when you look through this program’s concept presentation and find out the following:
You’re the one buying ads.
Yes, you’re the one who’s going to be purchasing those ad packs. Not customers.
The price of the silver and gold ads packs (as they are called) is $25. When you purchase the silver or gold ad packs, you get 1000 silver or gold coins, respectively. The silver coins give you revshare, while the gold coins are your CI currency and can be used to purchase other CI products.
The ad packs that are sold at $25 to you somehow mature into $30, at which point they are said to expire. No explanation is given of how these ad packs will mature- at least not yet.
You are strongly encouraged to purchase as many ad packs as you can afford, and the mantra of “spend money to make money” is emphasized by Tara Mish, the Communication Head of CI.
Here’s Tara Mish explaining how the ad packs work:
You’re also the one clicking on those ads.
Tara also introduces the concept of doing simple online tasks as the other half of your commitment to working with CI. The tasks are described as doing things like clicking on ads, and eventually playing online games, watching videos, downloading apps, etc.
But wait a minute…wouldn’t such activities be needed to prop up a vendor who was selling a product like online advertising in the form of pop-up ads, mobile apps, videos, etc.?
And just so you know, another product that CI sells is the following:
What this strongly suggests is that you’re actually the person who will be clicking on your own ads, or the ads of other CI members.
But wait…there’s a third portion to the CI business:
You’ll be doing MLM.
Tara states that, while you’re not obligated to do this, you really should “share the opportunity” of CI by recruiting other members into your team. When you do this, you make a 10% referral income from just your Level 1 recruits alone. If your recruits purchase any products from CI, you make additional money from backend sales.
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If your Level 1 recruits recruit other team members, those Level 2 recruits make you an additional 1%. In total, the income levels go down seven levels, as this figure shows:
When I see levels of recruitment that kick up profits to the top recruiter, I instantly think about network marketing, which is often called multilevel marketing or MLM.
Who are CI’s customers?
Tara says nothing about what to do with the ad packs once you purchase them, how you’re going to reach out to actual third-party businesses, or how you should negotiate the ads and their placement online. The only items she talks about is how you’re going to either purchase ad packs on a daily basis, or how you’re going to recruit other people into your team.
So, it appears that the only actual “customers” you’ll have are other CI team members. That’s who you earn your money through, and not by selling your ad packs to actual third-party businesses.
When a business has no real outside customers and its primary means of earning money is from members and their downline recruits, that business model is often termed a Ponzi scheme.
Other troubling indicators about CI
No idea when ad packs mature
Tara talks ad nauseam about how you should be buying ad packs each day. However, at one point in her training videos, she states that, regarding the maturation of those ad packs, “we don’t know when we can pay you.” This makes sense because CI hasn’t officially launched and thus has no third-party clients buying its advertising.
Poor video quality/editing
As you look through the training and other videos offered by CI, you’ll notice focusing and background noise (e.g., kids crying) issues, as if someone was too busy or inept to edit the final videos and eliminate those problems. Yet, CI advertises itself as a “leading site representation company…serving 2 billion monthly impressions and reaching over 17 million users worldwide per month.”
Likewise, some of the marketing slides have glaring typos, such as the following misspelling of Oracle:
You are expected to spend $100K.
Tara emphasizes that you want to purchase as many ad packs as you can afford, up to 4,000 ad packs. With ad packs priced at $25, that means you’ll eventually spend $100,000 to reach top level performance. Do you really want to spend $100K on this business opportunity- which hasn’t even officially launched?
Who is CI’s leadership team?
The only person you ever see in your training and marketing material is Tara Mish. Nick Johnson, the supposed CEO of CI, is introduced in a single photo and never shown or spoken of again. CI boasts a large leadership team- but you are shown a single stock photo of this “team.”
This leads me to suspect that CI is really a home “business” (ahem, scam) operation run solely by “Tara Mish.”
The bottom line with CI…is you
If you’re considering joining CI, think carefully before you start spending money on ad packs and recruiting other members. CI does not guarantee when, or if, you’ll ever be paid back for your purchased ad packs. There is also no instruction provided on who to actually sell your ad packs to, aside from other CI members.
Finally, you are expected to “commit” to CI by buying endless ad packs- and Tara infers that if you live in North America, Europe or Australia, you should be able to afford the investment of up to 4,000 ad packs.
If CI’s actual bottom line consists of getting its own members to front the cash for the business, then this “business” is a Ponzi scheme. You are best advised to look for other online income opportunities and steer clear of CI.