Marketers avoid Reddit like a plague, and there’s a good reason for that. Reddit is a tight-knit community that doesn’t take kindly to obvious attempts of salespeople targeting their community with products they don’t want. However, the viral potential of Reddit is unmatched, which means you should study how to market your business through this platform effectively.
In fact, custom hat store Findlay Hats earned a whopping $28k from a single Reddit post, which went viral and led to 60k views of their shopify store within a day. The secret? Findlay Hats founder Jimmy Hickey shared a personal story (along with pictures) of his excited reaction seeing someone wear one of his creations on the street.
So how can you market your ecommerce business on Reddit without getting blasted by the community for outright selling? Here are 5 useful tips:
1) Dig Deep into Reddit
When you wish to share your ecommerce business’ promotions on Reddit, make sure you find the most relevant sub-Reddit (sub-category) you can find. It’s the key to ensuring you target the right audience, and you won’t get blasted for marketing your store. Check out last-minute deals and money-saving sub-Reddits like /r/Deals, /r/DealsReddit, r/BlackFriday, and /r/CyberMonday, among others. You can also find sub-Reddits that focus entirely on your niche.
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Make sure to look around and join various activities on Reddit first, before using your first post for a business promotion. There’s no reason to hide that you own the business, since Redditors (what the users of Reddit are called) love transparency more than anything else.
2) Know the Reddit terms and Take Reddit Etiquette by heart
Joining a community means getting to know their language and rules, following them to heart, and embracing the culture altogether. You don’t have to try hard, the Reddiquette are posted for you and updated regularly.
Whether you’re posting a new thread, commenting on an existing one, or upvoting/downvoting, make sure that your actions add value to the conversation. It also helps that posting with value on Reddit can add karma to your profile.
3) Focus on Building Your Karma
As Reddit awesomely puts it; you don’t have to go out of your way to accumulate karma. Instead, “just set out to be a good person and let your karma be a reminder of your legacy.” Your karma is posted on your profile and other redditors give you karma points for posting links (link karma) or commenting (comment karma). You can lose karma from downvotes, and gain karma from upvotes, which mean karma points can go up or down at any time.
In some cases, low or negative karma rating affects how often you can post on certain sub-Reddits. When it comes to business, you’d want to be able to reach as many people as you can, so having this restriction can hinder you from connecting to new audience and potential buyers.
4) Do an AMA and consider your own sub-Reddit as customer support
r/AMA or (Ask-Me-Anything) is a popular sub-Reddit wherein any person, whether a plumber, sex worker, celebrities, or billionaires (like Apple co-founder Steve Wozniak) answer questions from fellow Redditors from across the world. It’s a great way for businesspeople like you to introduce your ecommerce site, especially if you have a unique story or product.
Another interesting way to use Reddit for business is to create your own thread and use it for customer support. If you’re serious about your brand and reputation, your company’s online presence should be a priority for you. And if you’ve got Facebook, Twitter and other social media accounts already set up, why not extend your customer support to Reddit as well? You’ll never know when you can impress people with how you handle issues and gain new followers with buying potential.
5) Pay for Reddit Ads
If your ecommerce business has enough advertising fund, check out Reddit’s cost-per-impression Ads as the quickest and most fool-proof way of marketing your products on Reddit. When you buy these ads, you’ll be able to target your audience more relevantly to your niche, since they’re shown to people based on their sub-reddit subscriptions.
You can start with as little as $5 and expand from there. But if you wish to take advantage of Reddit Ads and boost sales of your ecommerce business overnight, you’ve got to listen to Sumo Jerky CEO Ryan Leudecke, who has successful ran over 40 Reddit ads with only $400 per campaign that has resulted to over $2k in sales.
Like any kind of ads, make sure you spend time crafting your ad copy, creating images, and formatting the two types of Reddit ads (link ads or text ads). If you’re targeting different sub-Reddits, it would be best to create a different ad copy for every sub-Reddit to make it more relevant to its topic.
The Bottom Line
Reddit has over 230 million users, which account to more than 8 billion monthly page views on the site. As one of the top 10 most visited sites online today, with trends and viral stories coming in and out of Reddit, there’s no reason for you not join the fun and bring your ecommerce business with you.
There may be quite a few rules when conducting business with Reddit, but the benefits these 5 tips bring to your ecommerce site will be worth it in the long run.