If you have a blog or other website, you may have heard about PLR products and/or affiliate marketers who use them in their marketing arsenal. You may have even considered buying and selling PLR products as another way to generate online income, traffic, referrals, etc.
What is PLR about?
If you’re not too familiar with PLR, it stands for products that come with private label rights. That said, what these products generally include is content (e.g., text, videos, graphics) that is pre-written and/or pre-designed for you to take and use in any manner you wish.
When you purchase PLR products, you typically receive a license with those products. That license enables you to edit the content, publish it as your own, and create derivative products from it. You keep 100% of the profits of your PLR product sales.
Different PLR products come with different license restrictions, so you should familiarize yourself with those restrictions before making a purchase. For example, some PLR products might come with the restriction that you cannot resell the PLR product as your own PLR product.
PLR product license types
PLR products typically sell with or without the following rights:
Private Label Rights (PLR)
With these rights, you can do just about anything to your purchased product, including calling it and reselling it as your own. You can also give the product away for free.
Master Resell Rights (MRR)
This license does not permit any changes to the product or its sales copy. However, you can sell the product to others, and your buyers also (usually) get the same MRRs.
Resell Rights (RR)
These products have the most stringent license, allowing no changes to the product and its sales copy as well as no product resale by your customers.
PLR products typically showcase a list of what you can and cannot do with them. An example list is provided below. Ideally, you want to see yeses to every one of the following points:
[YES] Personal use [YES] Can be translated into other languages [YES] Can be given away personal rights [YES] Can be packaged [YES] Can be offered as a bonus personal use [YES] Can be added to paid membership sites with personal use and resell rights [YES] Can be offered through auction sites [YES] Can sell Resale Rights [YES] Can sell Master Resale Rights [YES] Can sell or give away PLR rights
So, before you purchase any PLR product, check its included rights beforehand. That way, you’ll know what you can and can’t do with your purchased product.
What can you do with PLR products?
PLR products can be repurposed into a variety of items once they are in your hands. Many affiliate marketers simply try to resell the PLR products as their own; however, these products have a range of uses and reuses, including the following:
- Newsletter opt-in incentive(s)
- E-books fodder
- Video/slide presentations
- Social media engagement material
- Online course material
- Forum content
- Offline handout and presentation material
One great example of how you can use PLR products in your affiliate marketing is to offer your PLR product as a free bonus with the purchase of the affiliate product.
Another method for using PLR product content is to divvy up the provided PDF content and publish it as a series of blog posts.
Do PLR products carry any risks?
In short, yes. PLR products are typically never entirely private, meaning that other people can purchase and resell the very same products you purchased and are reselling. Likewise, the sellers of PLR products have a monetary incentive to produce and sell as many copies of the same PLR products as possible. This leads to the following potential issues:
Plagiarism: There is the likely risk that your PLR product is far from unique, and so other marketers and your competitors are already selling that product online. If you are reposting your PLR content word-for-word on your blog or website, you could eventually receive a Google penalty for duplicate content.
Because you can’t check PLR content for duplication prior to purchasing it, your best bet is to supplement and/or edit the content after your receive it so it’s unique. To this end, you’ll need to devote some of your time and/or outsourcing monies to this effort.
If you don’t want to bother with editing or outsourcing your editing, make sure that when you send out your PLR content, it’s provided in a format that Google won’t care about. For example, you might wish to print out your PLR products and send them with your physical products to your customers. Or, you might place the PLR content into email list copy only and not on your website.
Low-quality content: Most PLR products contain content that is mediocre. You won’t find personal reviews, case studies or radical opinions in PLR content. This occurs for a number of reasons, including the following:
-The content is generated for a wide purchasing audience.
-The content is often created by outsourced writers from budget freelance sites like UpWork.
However, you can get around these limitations by adding separate sections containing your own experiences, for example. You might also create your own product reviews, images, etc. and add them where appropriate into the content. Such customization is time-consuming, but it helps make the content your own.
You should also pay attention to PLR sales copy and its included promises and guarantees. Make sure that the written content is produced by native English writers, for example. Ask the seller if s/he can provide you with some sample content for inspection prior to purchase. Find out if your PLR content comes with a money-back satisfaction guarantee.
PLR content and your online website
Keep in mind that PLR content should always be used as a supplement to your own original content and not as the only content on your website, blog, social media posts, emails, etc. In its best application, PLR content gets you out of a publishing rut and helps generate the appearance that you are actively on your blogs, forums, social media sites, etc.