Month: November 2014

Want Extra Sales? 10 Daily Deals Sites for Affiliate Marketers

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Black Friday and Cyber Monday are fast approaching, and this reality may be causing you to panic as you search in vain for some online deal to display on your affiliate marketing websites. Luckily, there is no shortage of great online deals for affiliate marketers- if you know where to look. The answer to your troubles lies in daily deals sites. Such sites not only offer great deals and deeply discounted items, but they often also work with affiliates.

What are daily deals sites? They are sites that scour the Internet on a daily basis for the best online deals and discounted merchandise and then post these deals on a website and/or app. One example is DealTrunk, which offers heavily discounted brand name merchandise on a daily basis.

So, if you are still looking for that great online deal, here are 10 daily deal sites that will work with you- and give you a nice commission too:

1SaleADay

Each day, this site lists one product that is discounted by up to 90% off at midnight. The items can include electronics, perfume, jewelry, etc. There are also deals for hotel stays and vacation packages. Affiliates earn 3%-7% and get a 14-day referral period.

1saleaday

Gilt

Affiliates of Gilt are paid a 4% commission on every sale. While this may not seem like much, consider that the designer clothing sold through this site can easily cost $1,000 or more. We’re not talking about a $25 pair of shoes here.

Gilt group

Groupon

Through the Groupon Partner Network, you can become an affiliate and make 10% on Groupon and Ideel purchases. Because Groupon offers many different items, you can pick and choose which deals best integrate with your affiliate sites in terms of product theme.

groupon partner network

Living Social

This site offers a hefty 30% affiliate commission on purchases made by new and existing customers, plus $2.50 for every new email subscriber. Affiliates sign up through Commission Junction.

living social

 

nCrowd

If you’re not familiar with nCrowd, it’s a daily deals site that includes U.S.-based Dealfind and Tippr and the Canadian site TeamBuy.ca. Through this company’s affiliate program, you can earn up to 15% from consumer purchases. There are also tiered incentives for volume purchases. Affiliates obtain a 30-day referral period.

nCrowd

 

RetailMeNot

This site offers daily deals typically in the form of coupon codes to all kinds of online retailers. Users of the site can also get rewarded for submitting coupon codes they locate online (and elsewhere). Affiliates receive 50% of net revenue.

retailmenot

 

Teefury

This site posts one new T-shirt every 24 hours for $11. T shirt designs are often one-of-a-kind and may not be resold by the site ever again- although the designer could go to another website and sell the design elsewhere. Affiliates of Teefury sign up through Commission Junction. Although referral information is not listed on the site itself, affiliate forums report that affiliates earn $1 per each T-shirt sold.

teefury

Wayfair

This daily deals site features all kinds of home furnishing deals that are delivered to subscribers once each day by email newsletter. Affiliates with Wayfair can earn 5% commissions and get a generous 45-day referral period. You sign up to the program through ShareASale.

wayfair

 

Woot

Woot was one of the first daily deals sites to hit the Internet, and even today it is still going strong and has offshoots like Kids.Woot, Wine.Woot, Shirt.Woot and Deals.Woot. Affiliates- or minions, as Woot likes to call them- earn 2% on computers and electronics sales, and 4% on everything else (except wine).

woot

Zulily

This site offers upscale childrens’ clothing and accessories at discounted prices. Affiliates earn up to a 10% commission on all sales and receive a 7-day referral period. Sign-up to the program occurs through the ShareASale platform.

Zulily

Are daily deals sites good for affiliate marketers?

Some of the criticism surrounding daily deals ads and text links being posted on affiliate websites is that they distract visitors and redirect them to third party sites. Also, most customers will typically only go through the affiliate link once. After they have signed up with the daily deals site, they will go to that site directly, eschewing the affiliate site and depriving it of any further profits.

Another criticism about daily deals ads is that their profit margin is too low for the amount of disruption they cause to an affiliate site. In the case of Groupon, for example, the site’s profits are divided up between Groupon and the actual retailer providing the deal. So, the affiliate doesn’t really receive the full percentage of the deal.

However, there are some good reasons to include daily deals ads, at least for a limited time. If you coordinate the theme of the daily deal site to match items you are already selling on your site, the additional traffic to the deal could spill over to your own products. Also, because you must typically add in media and text that describes your daily deal ad, you could end up improving your site’s SEO for a particular product.

How to Start Rewards and Loyalty Programs on Your Website

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According to BusinessWeek, nearly 90% of Americans participate in some kind of rewards program. The average household belongs to 22 loyalty programs- even if participation in all these programs is not always active (Colloquy). Furthermore, in a survey conducted by Maritz, 57% of respondents stated that they modify when and where they buy their items in order to maximize the points received from purchases; 46% stated that they modify which brands they purchase in order to maximize points.

Clearly, rewards and loyalty programs work. Indeed, customers who belong to a loyalty program are twice as likely to visit the same merchant and end up spending four times as much money as non-loyalty program customers.

With data such as these, you cannot ignore the potential that loyalty and rewards programs have in terms of growing your business and its revenues. However, if you own just an affiliate or other marketing site, how can you implement loyalty marketing into your online sales?

Install an E-commerce Plugin

To sell online, you will first need to download and install an e-commerce platform plugin to your website or blog. Luckily, there are many e-commerce plugins out there that are not only easy to install but are free.  Four plugins in this category include WooCommerce, WP e-Commerce, iThemes Exchange, MarketPress, Jigoshop and Cart66 Lite.

An e-commerce plugin such as WP e-Commerce enables your site to accomplish several merchandising functions, including using Paypal Payments (standard, Pro or Express) and integrating various payment gateways such as Google Wallet, BluePay, Sagepay, Paystation, and Authorize.net. You also gain access to selling options such as coupons, quantity discounts, catalogs and drag-and-drop shopping.

Integration with Google Analytics and Sitemaps, as well as SSL certificates for shopping security, are other advantages of most e-commerce plugins.

Install a rewards plugin

There are many rewards plugins out there that award points, purchase percentages or other incentives to site visitors who subscribe to the rewards program, like your FB page, follow you on Twitter, refer you to a friend or make a purchase. Here is a list of some of the most popular:

Beans

Although technically in its beta stage, the rather popular Beans plugin works with WooCommerce and enables shoppers to get rewarded for subscribing to the rewards program, taking social actions (e.g., liking your Facebook page), referring fellow shoppers, or making a purchase.

beans

One of the nice features about Beans is that your rewards program can be promoted on the Beans Platform, which means it gets indexed by search engines.

Loyalty Rewards

This plugin costs $89 for one site and operates through WooCommerce. It enables your customers to earn points through purchases and redeem the points later on for coupons or credit. You can set the amount of awarded points per product or purchase total. You can also create reward tiers and manually edit rewards points for any of your customers. The Loyalty Rewards plugin also integrates with Gift Certifictes Pro, so your customers can either be rewarded with gift certificates or buy them for others.

Finally, existing customers can have their past purchases grandfathered into their rewards accounts so that they are not left out of your loyalty marketing plan.

Shopper Rewards

This plugin works with WP e-Commerce and is free to install; the basic version of the plugin, which offers additional features, costs $20.

Shopper Rewards enables customers to take charge of their rewards program and earn points based on the amount purchased, to convert points to coupons, discounts, free products or percentages off, and to view points history. The plugin also integrates with the WP e-Commerce Coupon System.

You can reward current customers by importing their past purchases and assigning them rewards based on those purchases.

The Shopper Rewards Premium plugin, which is on the horizon (though with some delays) is expected to enable shoppers to earn points by completing social actions such as liking your Facebook page or following you on Twitter.

Rewarding Your Affiliates

You can create loyalty programs for your affiliates too- or nudge customers to become your affiliates. The Ambassador plugin, for example, not only tracks shoppers who come to your website via an affiliate’s link, but it also enables those customers to socially share their purchase information with their social network. This optional sharing feature advertises your online store to other potential shoppers.

Ambassador operates through WooCommerce and is available for $49 (for one site).

Affiliate WP is another $49 WooCommerce-based plugin that enables you to track your affiliates and their activities. Furthermore, you can integrate Affiliate WP with other loyalty rewards plugins and provide your affiliates with coupons or discount codes. Such leveraging enables you to increase not only your own sales, but the sales and referrals of your affiliates. 

affiliate wp

Creating Your Own Rewards and Loyalty Programs

You may also consider creating your own loyalty program and tracking subscribers individually. This can be completed by segmenting your email newsletter subscribers into those that have purchased from you and those that have not. From there, you might consider sending unique emails to your current customers with a bonus or bulk purchase offer and inserting specially discounted products into your email. For audience members who are not yet customers, you might consider offering them a freebie or discount if they make a purchase by a given deadline.

While it is more time intensive, email segmentation offers a greater possibility of rewards customization. Doing so also gives your loyalty program less of a cookie-cutter feel to it and directly tunes into shopper sentiment and needs.