Today’s post is by I’ve Tried That reviewer extraordinaire, Miyako. She is the Web master at http://www.gokugirl.com, an Anime fan site. Check it out. Another reviewer, Barney, had a less favorable take on Postcardprofits.com. I’ll post his remarks on Wednesday.
When I started this review I thought, “There is no way someone could make $52,923 in five days by mailing postcards. That’s almost $10,600 per day! Who is this Luke Jaten guy? Does ‘Direct Marketing Group Inc.’ even exist?”
The most interesting thing I’ve discovered about this program is that it actually seems legit. The postal address on the terms and conditions page is real and DMG Inc. is actually located there (according to Google Maps). There are video testimonials. Jaten’s eBay seller account has been ID verified and his listings qualify for 100% PayPal buyer protection. His positive feedback is 100%. He has sold ten copies of his multidisc course on eBay for the same price that it’s being offered for on postcardprofits.com, but he supposedly threw in something called a project license for free. From what I understand, the license gives the purchaser permission to use one of Jaten’s “projects” that he has already developed and tested. It’s worth at least $1500, but the purchasers of the “Buy It Now” auction were so special that he wanted to give it away to them. The eBay auction information is essentially a transcription of his sales pitch from the video on the Postcard Profits website.
After signing up with your name and precious credit card information and paying $4 for shipping, you enter into a 30 day trial period. If you return the course within that time frame you pay nothing. If not, you are billed $59.99 in five (weekly? monthly? yearly?) installments. On top of this, if you try your best and don’t make at least $10,000 in 90 days, he will not only refund the money you spent on the course, but will also FedEx you a check for $500 just to say “thanks for trying it out.”
What Luke Jaten is selling is not a program where you profit simply from the act of mailing out postcards. It’s a course on how to use postcards to convince people to buy your products. And he never promises anything else. It’s true that the name of the site is as misleading as the terminology he uses to refer to postcard marketing (“postcard project”), but if you pay close attention to the video (or to the transcript) then you won’t be taken by surprise. The eBay listing isn’t clear on whether a product comes with the free license.
This DOES NOT mean that he is squeaky clean. Some of his business practices are on the shady side. He claims in the eBay auction information that you don’t need an actual product or an idea for one to get started. The last time I checked, it was illegal to sell merchandise that you didn’t have. [Note by Joe: I suppose you could use his tactics to sell products as an affiliate. That means you don’t technically “own” the product, but you still have the right to sell it.]
After Googling information from his site, I found three more websites dedicated to the Postcard Profits course. The sites are 1) postcardprofits.com, 2) postcardprofits247.com, 3) makingmoneywithpostcards.com, 4) profitswithpostcards.com, 5) simplepostcardprofits.com. Only #1 and #3 are in the Go Daddy WHOIS database as being the property of DMG Inc. #4 contains information in the footer that points to Relevant Marketing Group as the owner, but the organization doesn’t exist. Even without Googling them, it’s easy to be skeptical as there is absolutely no contact information listed on the website besides an e-mail address. Googling the organization with double quotes turns up three sites, one of which is supposedly the home page (relevantmarketinggroup.com). The entire site consists of a single page with a single link labeled “Postcard Profits” that points to website #4 above. Website #2 references two different phone numbers that connect to the same prerecorded sales pitch, four written testimonials from people who are different from the ones on site #1, and the sales pitch transcript. It is also the only site to mention a mailing list. I signed up for it.
There seem to be two phone numbers that will connect you to an actual person. One number was found on the Better Business Bureau website (and, yes, there have been complaints filed against them) while the other was found on the terms and conditions page of postcardprofits.com. I received the same voice mail message after dialing each number that said everyone was currently out of the office. I wonder if it’s worth trying again.
As almost a side note, Luke Jaten and Matt Trainer from TheMarketingMoron.com seem to be friends. The video on postcardprofits.com is copyrighted to Matt Trainer and Trainer conducted a 38 minute web cam interview with Jaten that was supposed to be about Postcard Profits but instead focused almost entirely on Pay-Per-Click advertising and Google Ad Sense. The video is supposed to have a second part, but I doubt there will be one as the first part was posted to Trainer’s blog in April. There was also some sort of seminar on Postcard Profits in Phoenix, AZ in May with both Jaten and Trainer. I have yet to find commentary about it.
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