Why You Should Create and Submit Coupon Codes for Your Online Business

If you have an online store, you know that getting traffic to your pages and products can be a challenge. However, one easy strategy for getting eyeballs, purchases and Google Page Rank to your website is to submit coupon and promo codes on third party coupon and deal sites.

Coupon code business advantages

Posting coupon codes to coupon sites offers several advantages to the small business owner, including the following:

  1. High-quality backlinks. Coupon sites like RetailMeNot boast over 1.7 million users and 30,000+ retailers. Needless to say, such sites have incredible Page Rank. A backlink from such a site can do wonders for your own website’s visibility in the search index.
  2. Increased traffic. Online shoppers are increasingly using promo codes and e-coupons, and couponing sites like Krazy Coupon Lady promote the extreme couponing lifestyle. In fact, according to Statista, 52% of adult Internet users living in the U.S. had used an online coupon in 2013.
  3. Going viral. Most coupon sites offer their members the ability to log-in via social media platforms such as Facebook or Twitter. Because of this link, members that use a promo or coupon code on the site can immediately share that code with their own social network. As a result, the code can go viral and reach a larger audience.
  4. Increased revenue. The goal of publishing a promo, coupon or deal code is (naturally) to increase revenue. With increased traffic to your website via your codes, you increase the likelihood of boosting your bottom line.

Which coupon code is best?

There are many different discounts, offers and promos available, including percent discounts, buy-one-get-one deals, free gift(s) with purchase, etc. How do you choose the promo that best resonates with your audience and generates the most conversions?

According to a 2016 AYTM Market Research survey, almost three quarters of online shoppers preferred receiving money off their purchase over any other promotion, discount or deal. In second place, consumers chose a set percentage off their entire purchase, followed by a percentage discount on a single item.

You could also poll your own audience to learn which incentive is preferred Alternately, you could generate several different codes in order to learn which one performs best.

How to create coupon codes

Most e-commerce platforms offer the ability to create coupon and promo codes quickly and easily. For example, the WooCommerce plugin offers an area where coupons can be created and applied towards specific products on the website. WooCommerce supports four different discount categories, namely cart discount, cart % discount, product discount and product % discount. Such categories consolidate well with the data generated by AYTM.

While creating an incentive code isn’t difficult, it pays to keep code terms and conditions (T&Cs) in mind so as to avoid both shopper confusion and profit loss. Some T&Cs to incorporate into your code include the expiry, applicable product quantities and sizes, and minimum/maximum spend. Other T&Cs you should consider are whether the code will apply to sale items, and if the coupon should be for individual use only (not to be used in conjunction with other coupons).

To create a sense of urgency, you might also consider setting coupon usage limits; for example, you might limit how many shoppers can open and use a particular coupon code.

Where to submit coupon codes

The following sites list incentive codes for free and are ideal locations to submit your coupon codes:

Coupon Chief: You can easily submit your promo or other codes at this site once you sign up via its merchant portal.

submit-coupon

CouponGreat: This site features loads of cash back deals and even product samples. At the bottom of this website’s page, you can click on and fill out the “Submit a Coupon” or “Submit Local Coupon” areas.

coupongreat

My Coupons: This site has been around since 1995 and features many well-known retailers such as Nike, Sears, Old Navy, etc. You can submit your code by going to the right-hand column of the home page or to the dedicate “Submit a Coupon” page.

mycoupons

Promotion Code: This site includes online deals and a blog on saving money. To submit your code, go to the top task bar and click on “Add Code.”

promotion-code

RetailMeNot: This leading coupon site offers members the ability to “Submit a coupon” from their account areas.

retailmenot

To reach markets outside the U.S., you should also consider submitting your coupon codes to Canadian sites like Coupons.ca, Australian sites like I Love Coupons, and U.K. sites like Coupons and Deals.

To reach even more coupon sites and to save yourself a good amount of time, you might wish to outsource your coupon code posting to Fiverr.

fiverr

Finally, in order to gain even more traffic to your codes, and hopefully sales, you may want to post your coupon codes on business cards and leave those cards at local businesses, venues and events. You could also create small stickers that contain your code(s) and affix those stickers to stationary, envelopes and business cards.

Coupon codes and your online business

The months of October and November are typically when consumers shop the most, and likewise look for the most discounts and deals. Give your online business a sales boost by creating some timely deals and coupon codes to go with those deals. Then, post those incentives and watch your profits grow.

Google’s mobile first index is coming: How to prepare your website

It’s official: at the recent Pubcon event in Las Vegas, Gary Illyes, a webmaster trends analyst at Google, announced that Google would soon be switching to mobile first indexing of websites. That means that Google will be seeking out and preferentially ranking mobile websites over desktop ones.

Until now, Google had deferred to desktop-based websites over mobile ones. This occurred even when users were on a mobile device.

Why the mobile first index?

According to comScore’s 2016 US Cross-Platform Future in Focus report, mobile devices now use 65% of digital media time, with mobile apps taking up a good portion of that time. Desktop media time has receded to an all-time low of just 35%.

Due to this development, Google noted early last year that it was working on a mobile index that was completely separate from its desktop index. Then, the search engine mentioned that it would be indexing mobile sites over desktop ones.

That means that webmasters who have not taken the time to create and optimize their mobile website will soon lose out on SEO. It also means that, even if you have a mobile site, getting that site to rank well will require more work than just making it responsive.

Getting mobile-ready, now

How can you prepare for Google’s newest indexing strategy? Here are six tips.

  1. Don’t rely on responsivity.

Having a mobile-friendly website requires more than just making it responsive. However, responsive content is certainly a step in the right direction, and you can easily check using Google’s Mobile-Friendly Test tool.

Google has created fact-checking tags for content that it indexes on desktop sites; these tags point readers to references and fact-check organizations that either support or discredit stated claims. Currently used tags are labeled as Highly Cited, Opinion, Local Source, and In-Depth.

Google will be rolling out fact-check tags on its mobile website indexing as well. To pass muster with these fact-check tags, your content’s claims should be backed up with references to primary and first-person sources, not gossip or opinion sites.

2. Add content to your mobile pages.

Many website owners have hesitated to create long form content mobile pages, reserving additional text and keywords for desktop content only. However, with Google now giving preference to mobile pages, it’s high time that those pages get updated with the same content as their desktop siblings.

Long form content need not appear clunky on mobile pages. By creating bookmarks and anchor links to relevant areas, you can direct users to those places that logically follow what was just viewed/read. Meanwhile, the entire scope of the content is available for reading enthusiasts.

3. And make sure it’s the correct content.

Some website owners ensure that their desktop website is mobile-friendly by only checking whether it’s actually rendered on mobile devices. What these owners neglect to check is if their mobile websites are providing correct content.

Keep in mind that websites rendered “mobile-friendly” are actually parsed into columns, with the mobile device displaying a single, scrollable column to the viewer. This means that displayed content may differ substantially from actual site content and deem the page irrelevant.

Within the Google Search Console, you can check your website’s content using Fetch and Render. There, you’ll your website’s pages as Google does. You’ll also be able to switch between mobile and desktop versions of your website to view key differences between them.

4. Organize your mobile pages.

Are your mobile pages organized according to a logical structure? In other words, are the pages layered into rational levels such as L1, L2, L3? If you have a mix of pages that only blend into each other without any order or structure, your site will get penalized by Google.

Create a sitemap of your content and go through your pages to understand how they are organized. Add structural pages to those pages that are insufficiently supported. Repurpose extraneous content into novel categories and topics. Also, delete content that bears no resemblance to the main theme of the website.

5. Check your site’s load speed.

Back in 2015, Google adjusted its search algorithm so that faster loading web pages would be preferentially displayed over slower ones. Google also offered Accelerated Mobile Pages (AMP) in its search results area so that users could select sites with faster loading content.

Optimize your content for faster load time by eliminating extremely large images, extraneous ads and code and other clunkers. Then test your site’s load speed with Google’s PageSpeed Insights.

6. Your desktop content will still matter.

Unless you have no desktop website to speak of, your desktop website will still be indexed by Google- so don’t let it fall completely by the wayside. Google’s main focus right now is to launch a rapidly updated mobile index of websites. However, it will still index desktop websites, just not as quickly.

Mobile search is here, so get ready

Mobile websites are growing increasingly popular and are the future of online activity. So, if you haven’t updated your mobile website in a while, now’s the time.

12 Ways to Make Money in the Fitness Niche in 2020

If you have a love for fitness, whether as a professional or just someone who loves keeping healthy, I’ll let you in on a little secret: you can make money from it!

The rise of health movements such as vegan, keto, and paleo diets, coupled with exercise trends such as HIIT and circuit training, it’s safe to say that the fitness industry is booming and will only continue to grow.

Now is the perfect time to jump in!

In this article, we run down how to make money in fitness so you can start working toward both your fitness goals and your financial goals.

12 Ways to Make Money in the Fitness Niche

I’ve broken down the top ways people are making money in the fitness niche.

Your best bet is to become a trainer of some sort, but you can also help people figure out nutrition, or even become a brand ambassador and make money as an influencer.

Find an area that interests you and run with it.

Make money on the side as an influencer:

Brands are always looking for feedback from influencers and ambassadors to develop their product lines and the fitness industry is a perfect match.

The following companies pay CASH.

1. Become a personal trainer

Whenever an average Joe thinks of the fitness industry this is probably one role that stands out, and with good reason.

Personal training is highly profitable if done correctly.

Starting off you will need to get certified. Certification helps you to build trust with both gyms you may want to work in, and clients you want to work with.

These bodies all supply legitimate certifications:

  • American Council on Exercise (ACE)
  • National Academy of Sports Medicine (NASM)
  • International Sports Sciences Association (ISSA)
  • American College of Sports Medicine (ACSM)
  • National Strength and Conditioning Association (NSCA)

After getting certified, it’s often best to then look to specialize in an area. Ideally, this should be something that you yourself would be interested in, but it pays to take a look at what’s popular as well.

From that point, you can then start applying to local gyms and fitness centers to start working for them or hiring out facilities with them.

Another approach is to look at teaching at multiple gyms in different areas, which helps expand your network of clients and make sure that you have less risk of clients drying up.

2. Teach group sessions

Group fitness training is quite different from the one-on-one approach of personal training.

In group training, a trainer leads an exercise class while coaching all of the participants, making sure that everyone is using the correct form.

Group training might seem like the obvious choice: more people equals more money, right? Well, that’s not always the case; the fees for group fitness are often much lower than personal training.

However, it doesn’t mean that you can’t make money from it. Plus, running this sort of training has many benefits.

First, it gets you in front of a lot of different people, helping you expand and refine your personal brand.

Second, it allows you to promote additional services, such as one-on-one training sessions, dietary and nutrition plans, your own products, and other services that help you earn more (as we’ll see below).

Lastly, it allows you to broaden your skill set by offering a variety of classes to a variety of people. For instance, you could teach classes for kids or older people, CrossFit and other short classes for busy professionals, and so on.

Keep in mind that you’ll still need certification to be able to go into group training.

3. Expand to online coaching

Once you’re working as a personal trainer or a group trainer, a natural offshoot is to become an online fitness coach.

Not everyone has the luxury of having a quality gym nearby or being able to afford a personal trainer. However, with the rise of high-speed internet, they don’t need to!

You might already have existing clients as a personal trainer, but going online gets you an unlimited client base. You can always find a new audience to market your services.

Online coaching can be done via video chat apps and ideally via two-way video feeds so you can check your client’s form and correct it if you need to.

While you’re online with them, you can also pitch your other products, such as your nutrition and training guides.

It’s not ideal from a fitness training perspective but think of it as a middle ground between a fitness DVD and actual personal training.

What’s more, people are willing to pay to be able to get fitness training from the comfort of their homes.

4. Develop training and nutrition plans

Not everyone wants or needs to head into a gym or hire a personal trainer.

What they are looking for instead is expert guidance on their diet or pointers for their own training regimens at home or at the gym so they can tailor their fitness routines into their specific lifestyle.

Meal plans are a popular product in the fitness niche, especially if you create ones that are based on diets that are all the rage, such as vegan, keto, paleo, Atkins, HCG, or any other diets that are touted to promote health.

Workout plans are equally popular, especially for beginners to a certain kind of workout routine, such as strength training, HIIT, CrossFit, calisthenics, etc. Workout plans that target specific areas of the body also have a wide audience.

Meal plans and workout plans are ideally created in a digital format, such as an ebook or PDF. Creating digital products minimizes your overhead and makes them easier to sell, as there are plenty of free or at least inexpensive digital marketplaces where you can sell these plans.

You can also offer custom training and nutrition plans at a higher price to specific clients with specific needs. These plans can be based on a standard template and tweaked with little to no work to fit the needs of a specific client.

You can also sell your nutrition and training plans together as bundles.

If you’re already working as an online or offline personal trainer, you can offer these as extras to your existing clients.

5. Sell your digital products

If you’ve already gone into creating nutrition and workout plans as digital products, it’s not that far a leap to create a fitness video course.

Of course, producing a video course requires more requirements: a high-quality webcam, editing software, activewear and equipment that look good on camera, and snappy background visuals and music to come up with a polished video with high production value.

If you’re not an expert in video production, you’re going to have to hire professionals to take care of that for you.

All these increase your overhead costs significantly, so if you don’t have a steady, strong client base yet, you’ll struggle to recoup your losses.

Now, you have a suite of digital products that you can sell in various online stores. For instance, you can sell your ebooks on the Amazon Kindle store.

You can also build your own website and sell your digital products there.

6. Make a fitness app

A mobile app is yet another digital product that you can create or have a developer create for you.

Even fitness enthusiasts aren’t without their phones in their hands all the time. So why not make It easier and more accessible for them to track their fitness goals through their phones.

You can run advertisements on your app so you can earn some passive income from that. Or, you can have users download the app for free and then offer paid features and upgrades so you can earn more directly from those.

The good thing here is you can incorporate your existing digital products into this fitness app.

You can make it into a nutrition app, where users can choose a meal plan template or create their own. You can make it into a workout app, where users can choose a specific workout to do or create their own with individual exercises. Or, ideally, you can make combine them into one app.

7. Establish a tangible fitness product line

As I’ve mentioned, not everyone can afford to go to the gym, and even some of those who can afford it actually prefer to work out from home.

If you can find a supplier of high-quality home fitness equipment that you can trust and can sell you those products for an inexpensive price, you may be able to make money in fitness products.

Here are some examples of fitness products that you can sell:

  • Yoga mats/exercise mats
  • Dumbbells
  • Kettlebells
  • Exercise ball
  • Medicine ball
  • Yoga blocks
  • Jump ropes
  • Resistance bands
  • Foam rollers

Selling your own product line is not for the fainthearted but this can be a real money-spinner.

8. Write about fitness

As the fitness niche is exploding, written content about fitness is also highly in demand.

Blogs, magazines, journals, and other publications are on the lookout for fitness writers who can create compelling, expert content that appeals to fitness enthusiasts, both beginner and advanced.

You may even get a higher rate than usual, especially if you have certifications, years of experience, and an existing fanbase who read and share your articles.

Another way you can earn money through writing about fitness is if you start a blog and write articles for it. You aren’t going to get paid directly for your articles, but your blog will help you in your money-making endeavor by building your online reputation and providing you a platform to promote your products and services to your audience.

9. Be a motivational fitness speaker

Fitness is not only physical; you can only meet your fitness goals when you’re mentally focused and motivated to do so.

Another way to help spread your brand, expand your customer network, and make money while doing it is to be a fitness resource speaker.

You could contact local businesses, schools, and communities to offer your services for free or at a cost.

Talk about fitness and how your specific audience can benefit from incorporating fitness into their lives.

For example, you can talk to businessmen about how having even the simplest fitness routine keeps their minds sharp.

You could discuss ways older people can stay healthy and active at a local retirement home. You could talk to kids about how an unhealthy lifestyle will affect them later in life.

The more you get known, the more benefits it can bring to your business.

10. Set up and attend unique events

Gyms often have everything a person needs to get fit and stay healthy, but they can be boring and sometimes scary places to visit.

By offering more unique options, especially outdoor events, you can help create a name for yourself while making money.

What sort of events could you run? How about:

  • Bootcamps
  • Assault courses
  • Zombie runs
  • Hiking and walking trips
  • Mini Olympics
  • Dancing
  • Parkour
  • Outdoor Calisthenics

These events are perfect to promote your brand and your fitness products and services to new audiences.

Also, these types of events can help bring communities together and offer opportunities for other local businesses as well to promote their own products and services.

11. Become a social media brand ambassador

Don’t write off social media yet as a way to make money from fitness.

Social media is an incredible tool for fitness trainers who want to get themselves out there. By showing people how to get fit via YouTube, Instagram, and Facebook, it’s easy to get a large following.

With a large audience and engagement, you can then apply to become a brand ambassador, or even be approached by companies looking for people to promote their brand.

A brand ambassador is modern jargon for having a sponsor. You do shout outs, reviews and generally promote a brand in return for cold hard cash, affiliate commissions, and free swag.

I’ve covered what it takes to become a brand ambassador in more detail here.

12. Start your own blog

Writing a fitness blog is certainly not the quickest way to make money from fitness, but it has some of the most potential to make money from fitness, in terms of the different directions and activities you can do from your blog.

Firstly, you will need your own website, and to have a love for writing about fitness (at least until you can get some other writers to write for you).

Writing about the trials and tribulations of attaining a healthy body and keeping it can attract not only people wanting to get started but even those already on their journey wanting more ideas, tips, and tricks.

A fitness blog can make money in a variety of ways.

You can make money directly by placing ads on the site, using affiliate marketing to promote fitness products you trust and recommend, selling your own products and services, and even through flipping the website if it becomes popular enough to be worth six digits.

Indirectly, the site can garner more real-life customers for you as a personal trainer. It can also help you to find sponsors and brands interested in having your promote their products.

The cost of setting up a blog is minimal, and you don’t even need to be certified to offer advice and help; you could simply be a fitness fan documenting and showcasing your own journey in the world of fitness.

The easiest way to get started with your own blog is through a platform like Wealthy Affiliate. It’s completely free to get started and they’ll give you all the tools and training you need to get up and running.

The Bottom Line

Whether you’re already a professional fitness instructor or you just simply love keeping in shape, there are many ways to make money with fitness.

Hopefully, one or more of these top 12 ideas will help you make more money in the fitness niche!

Here’s one more thing to keep in mind:

Start working on building your following and brand today.

The earlier you start getting your name out there, the better. Don’t wait until the new year to try and capitalize on all the resolutions or the summer to make money off those who want “summer bods.” You’ll be too late by then.

Which one of these ways to make money in fitness are you most interested in? Or have you tried before? How was it? Tell us your stories in the comments below!