Whether you’re a new Amazon FBA seller, or a veteran store owner trying to shuffle his/her products, it’s good practice to discover and identify best selling products on Amazon weekly, monthly, quarterly and annually.
Keeping tabs on this data will boost your sales in the short-term, especially in off-peak seasons.
It will also allow you to become more aggressive with your marketing efforts.
This guide tackles three things:
- Product categories that sell best on Amazon all year-round, regardless of season, trends, or occasions
- Tried and tested ways of finding products that would sell on Amazon
- Important rules to follow when conducting product research
If you’re just getting started, make sure your read our guide on how to become an Amazon seller.
Current Best Sellers on Amazon
You don’t have to look too far here.
Amazon publishes what’s currently trending in their Movers & Shakers tab.
The list is updated hourly and tells you exactly what has been selling the best over the past 24 hours.
It doesn’t make sense for me to publish a full list here because by the time I hit the publish button, the list will already be outdated.
Bookmark that page and check it often. The list has completely changed in the time it took me to write this post.
Instead of focusing on what’s current, here are a few ideas on how to find evergreen products that you can sell on Amazon year round.
10 Best Selling Products on Amazon Year-Round
The following product categories sell regularly in the thousands because even if they don’t fall under basic needs (food, water, shelter, clothing, etc.) that are vital for survival, these products have made the lives of people easier or happier.
1. Baby Gear
Baby clothes, toys, feeding tools, educational items, and other adorable infant-related products aren’t on top of the best selling products on Amazon, but their demand knows no season.
It’s ideal to target parents with first-borns, since they tend to spend more money for their first son or daughter.
2. Pet Supplies
The demand for this product category aren’t surprising at all because pets are family and many “fur parents” consider their pets as their babies.
Pet care supplies like grooming tools and shampoo fall under basic needs and will continuously be needed throughout the year.
Many best selling products on Amazon in the healthcare category involve items that help people improve their hair, nails, teeth, and skin.
This niche is huge, which is why it’s best to focus on a specific group of products.
For example: Korean face masks, cucumber skin care products, and so on.
You have two very extreme choices when it comes to selling jewelry or watches on Amazon – either you sell legitimate, expensive and branded ones or go for the cheapest (yet cool-looking) ones you could find.
It depends entirely on your store and vision, but these items are safe bets since people’s go-to gift for loved ones are either watches or jewelry.
Think of the things you use regularly in your own kitchen – rugs, can openers, mugs, knives, food storage, and so on.
You’d be surprised that these same items are best selling products on Amazon kitchen category simply because other people use them as often as you.
Those who have chosen clothing as their main niche should break down their products to sub-niches like athletic wear, kid’s formal clothing, etc.
But if you want to go for the top-selling products, sell underwear and workout clothes because they’re in-demand all year-round and can be bought cheap and sold at a higher price.
Gadgets will forever be a part of modern civilization, so the development of TV, gaming, and phones will continue even beyond 2018.
The reason why accessories for electronics are one of the best selling products on Amazon is that they come cheap and often serve to extend the lives or improve the quality of smartphones, tablets, TVs, gaming consoles, and other expensive electronics.
Even when it sells digital ebooks on the marketplace, Amazon continues to sell traditional books today for a reason: people still buy books religiously.
You can sell used or new books on Amazon.
Outdoor home items may seem unnecessary in the grand scheme of things, but you’ll think otherwise once you need to replace your rugs, umbrellas, hammock, bins/trash cans, pool floats, and more.
Tour your garage and backyard for items you know would sell on Amazon continuously.
Your product research may just be as near as your own backyard.
When it comes to product research, pop culture is probably the hardest to category to crack (unless of course you’re deep into all the fandoms available).
This niche has a ton of competition, but if you sell products with your own twist to pop culture references (such as popular movie lines etched into a wooden frame), you’d be surprised at how many customers would eat this up.
3 Ways You Can Find Top-Selling Products on Amazon
Now that you know some of the best selling product categories on Amazon, it’s time to get into the nitty gritty details and decide on specific items.
There are several ways to do this:
1. Let Amazon Guide You
Amazon didn’t become the #1 online store with pure luck.
It really has a strong system in place.
If you look closely as you browse Amazon, there will be plenty of upselling opportunities sent your way.
These include the showcase of recommended products under a product description and an entire section of “bestsellers” for that specific category you’re currently in.
Don’t fight these suggestions – instead, let the algorithm guide you to the best selling products on Amazon.
2. Use Tested Sellable Factors
The list above features in-demand product categories, but this sellable factor shouldn’t be the only deciding factor you use.
You’ll also have to consider a product’s wholesale price and shipping cost, as well as Amazon’s seller fees, competition, and other criteria that makes a particular item “sellable.”
When deciding on products to sell on Amazon, consider these key factors (as discussed by the StartUpBros):
- Choose very specific niche products
- Find items that you could sell for $10 to $50. Make sure you can sell it for twice as much as your buying price.
- The cost must be 25 to 35 percent of your target selling price
- The item should be small and lightweight enough to be easily picked up. 2 to 3 lbs is ideal.
- Everyday-use items (check the list above)
- If possible, opt for quality when trying beat the competition
3. Spy on Your Competition
When conducting product research, you should check out your competition to gauge their worth, copy their strengths and avoid their mistakes.
- Avoid products sold by major brands or veteran Amazon sellers
- Choose similar items that have Amazon’s Best-Seller Rank (BSR) of 5000 or lower
- Amazon Sponsored Products is an advertising option for sellers. If the items you’re eyeing are being sold by another seller that invests in Amazon Sponsored Products, steer clear and let your competition have it.
Make these 3 methods a part of your product research and you’ll never have to rely on guesswork or bets ever again.
Dos and Don’ts: How to Find Products to Sell on Amazon the Right Way
Creativity and research are equally important in deciding what best selling products on Amazon you’d include in your store.
While the options seem far-reaching and limitless, there are still a couple of rules that all Amazon sellers should follow:
1. Sellable criteria are greater than average sales
Don’t be fooled by the demand of a particular product.
What seems to be a hot-selling product may not produce the best ROI once you’ve considered competition, shipping costs, product weight, seasonality and other factors.
2. Double-check requirements for your chosen product category
Every category on Amazon has its own requirements, but if the item you chose falls under a category that Amazon deems off-limits to regular sellers, you’d have to learn the requirements and follow them to the T before you are let into the categories.
These “gated” or off-limits categories include collectibles, high-liability, high-maintenance, or high-quality/expensive.
3. Track your products continuously after launch
Don’t just choose one product at a time.
If possible, sell multiple products to maximize your sales.
However, not only will you need to invest more money with more products to launch, you’d also have to track their progress continuously.
This way, you can pull them out if they turned out into non-sellable items, or if competition suddenly overpowered your product discovery by offering the same thing.
4. Become a master of ROI and margins
As an Amazon seller, estimating return on investment should be a natural thing by now.
Never ever just focus on sales. Instead, figure out how to earn back your initial investment as quickly as possible and possibly following the “3 times rule” or 3 x rule (sell an item triple the amount of what you paid for them).
The “investment” I’m talking about here isn’t exclusive to the money you pay for buying your chosen product.
Consider your training, advertising, and other expenses when trying to reach a healthy Amazon profit margin.
5. Product research should go hand-in-hand with a solid marketing plan
Once you’ve decided on the products to sell on Amazon, it’s time to brainstorm yet again but this time for a solid marketing plan.
Adding new products or launching new ones into your store without a strategy on hand is foolish, even if you think you’ve discovered the best selling products on Amazon.
This is particularly true if you plan to implement Amazon PPC and realize only after that you’ve made a costly mistake.
Increase Your Revenue by Tracking the Amazon Best Sellers
This comprehensive guide in choosing the best selling products on Amazon can be relevant even beyond 2018.
A tweak in sub-niches here and there, creatively expanding popular categories, or targeting a specific crowd all helps, as long as you follow the guidelines above.
If you want to read more about product research and learn how to get a piece of the pie from best selling products on Amazon, check out my post on the top 20 products you can buy cheap and sell high.