In the wide, wide world of MLMs, you can choose from businesses that sell everything from jewelry to food to clothing to financial services. Membership rules and compensation plans vary widely with MLMs, so it pays to do your research and find the one with the biggest benefits, best merchandise and lowest risks.
One of those MLMs might in fact be India Hicks.
Who and what is India Hicks?
India Hicks is a direct sales MLM that was started by the former fashion model India Hicks in 2015. This MLM markets higher-end bags, beauty products and accessories, akin to those that would be reputably be found at stores like Bergdorf Goodman. The prices for India Hicks products range from $16-$480, although, according to the site, at least 75% of the items cost under $100.
You can purchase India Hicks products directly from the website; however, the site’s message strongly encourages that people join its ranks as “Ambassadors,” and then sell the company’s merchandise through events called “Get Togethers.” These Get Togethers entail hosting parties at one’s home or inviting people out to an event at a restaurant, bar, park, etc.
How do you join India Hicks?
To join this direct sales MLM, you must first purchase a starter kit from the company. There are three starter kit sizes: The Baby, which costs $99, The Booty, which costs $449, and Big Kahuna, which costs $749. These kits contain different amounts of product plus business items such as order forms, brochures, catalogs and fabric samples.
In addition to the kit costs, Ambassadors pay a monthly fee of $12.95 for a website that can be populated with India Hicks products. This website also contains training modules, product images, etc.
The India Hicks compensation plan
India Hicks Ambassadors are rewarded with 25% commissions on sold merchandise. They also earn 6-10% commissions on the sales of their recruits.
So, is the India Hicks MLM the right business opportunity for you? Here are the pros and cons of this business and the selling model it’s set up on:
No sales pressure: India Hicks ambassadors are not pressured to sell a given volume of merchandise or have their memberships deactivated.
Training: India Hicks ambassadors are provided with online and live training courses, as well as course materials including documents, videos and graphics. They are also in contact with their sponsor and other ambassadors.
Generous opt-out policy: If an ambassador decided that the program is not for her, she can return all her purchased merchandise and the company will credit it at 90% or higher of its original net cost for up to a year after its purchase.
Expensive goods: While 75% of India Hicks items are advertised as costing $100 or less, that still doesn’t put them in impulse purchase territory. Ambassadors who really want to push product will need to target wealthier consumers who can afford to splurge on an expensive purse or set of body lotions.
Lack of originality: India Hicks products appear to be of higher-end quality and fabrication, but they do not appear unique enough to generate universal appeal. Here is a sampling of items that the company produces and sells:
Frankly, with sites like Gilt Groupe, Fab and HauteLook, it will be difficult to convince anyone but diehard India Hicks fans that these pieces are fashion musts and/or incredibly original products.
Get Togethers: India Hicks emphasizes that ambassadors host Get Togethers, which are essentially home parties, to showcase merchandise and motivate people to buy. Unless you enjoy bringing strangers into your home every week, you’ll soon find yourself tiring of constant houseguests. Furthermore, it’s not free to host a party, yet those costs aren’t detailed on the India Hicks website, nor are they compensated.
Lower than average commissions: By receiving just 25% in commissions, you won’t find it easy to periodically discount your merchandise or have promotions. This will make it harder to garner in those impulse purchase consumers. Alternately, you’ll find yourself chasing after your friends and family members in order to enrol
Your market is small: India Hicks merchandise is marketed to women only. So, you’re cutting out 49% of your available worldwide market right from the start. Furthermore, while the site says that any woman, whether 18 or 80, could use the India Hicks merchandise, speaking from an economy and name recognition standpoint, your market will consist mainly of women from 45-60 years of age.
Is India Hicks a worthwhile direct sales MLM?
As noted from the start of this post, there are many MLMs one can choose to work with, each offering different benefits and risks. India Hicks appears to be at the higher end of the MLM scale, which may be useful if your typical crowd has more disposable income or is really into British fashions and designers. Otherwise, you will be hard put to sell expensive women’s accessories to a population that may not even know who this person is, and may not even care. Overall, when it comes to enrolling in any MLM, you’re better off finding a different business opportunity.
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