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Is Amazing Selling Machine 12 Worth its $4,997 Price Tag?

The Good / Matt Clark continues to put out a high-quality product year after year. His consistency and dedication to ASM is great and he is providing a 6-month guarantee that if you follow the system, and don't make any money, he will reimburse you for anything spent out of pocket. However...

The Bad / With such a high price tag, it's hard to justify the cost. Especially when there are cheaper alternatives out there.

My Recommendation / If you have the money and want to consistent, high-quality training and support to launch an FBA business, Amazing Selling Machine is a must buy.

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Amazing Selling Machine Review

Would you pay almost $5,000 for a training program that claims to generate $100,000 per month in profit? Furthermore, would you believe that Amazing Selling Machine is the answer?

Would you also believe that ASM members who have completed the program and launched a new brand business had median annual revenue of $60,750.00?

It’s absolutely true and thus the reason why you’ve been hearing about ASM so much lately.

Welcome to the Amazing Selling Machine

Amazing Selling Machine Logo

The Amazing Selling Machine (ASM) is, in the words of its co-founder Matt Clark, “…a training program and live event teaching entrepreneurs how to build real, fast-growth businesses selling physical products by leveraging the power of Amazon.”

The program, co-developed by Matt Clark and Jason Katzenback, costs $4,997 to up-front buyers and 6 payments of $997 to installment buyers. In exchange for that $4K, buyers receive the following:

  • 9-Module Online Web Class that will walk you through the steps needed to launch an Amazon business from start to finish
  • Access to the mentorship program
  • Lifetime membership to the Amazing Selling Machine community and forum
  • Inside look at the private resource vault
  • 8 Private Group Coaching Calls
  • Expert Product Listing Evaluation
  • Target Traffic Promotion by the ASM Experts to Your New Product

Build your own (mini)Wal-Mart

In a nutshell, ASM teaches its members how to successfully drop-ship items via Amazon. That’s it. This revenue model is not exactly new; in fact, I mentioned online drop-shipping as a semi-viable work-at-home opportunity two years ago.

Why only semi? One of the biggest issues with drop-shipping is keeping product costs down. Products that are bought cheaply can generate a hefty profit for the seller once they are marked up. This is exactly how Wal-Mart makes billions of dollars from seemingly low-priced goods.

But where is the average Joe or Jane Blow supposed to locate really cheap and fairly decent product? There are only so many hours in the day where one can go to garage sales or store liquidations.

The answer is China. ASM teaches its sellers to contact product manufacturers in China, obtain and test product samples and, if satisfied, order bulk quantities of those products. Such bulk orders can cost several or even tens of thousands of dollars, so it pays to know a niche product market well.

The next step is much easier: sellers sign up with Fulfillment by Amazon (FBA) and ship all their product there. At that point, Amazon stores the inventory for those sellers as well as markets, sells and ships it. Thus, Amazon becomes the actual drop-shipper.

Why the hefty price tag?

Clues about why ASM costs as much as a used car abound in several of Matt Clark’s interviews with online magazines such as Under30CEO, where the very title of the article is ‘The No-Brainer Secret to Success: High Margins.’

On IdeaMensch, Matt lays out his strategy even more, noting that, while he started out as an affiliate marketer selling other entrepreneurs’ products and getting a 40-50% profit margin, it didn’t compare to him selling his own product and making a 400-500% profit margin (!).

So yeah, profit margins, pure and simple.

Follow the affiliate commissions…

If ASM was simply another online drop-shipping class, it would probably cost no more than two or three hundred bucks. However, as Matt Clark noted above, a business is more worthwhile if it generates high profit margins.

How are high profit margins generated? By convincing customers that the product has very high value and is in limited supply. Thus, the ASM training doesn’t just include the 8 week course but additional value-added items such as the Vegas trip and lifetime forum membership.

Likewise, if you go to the ASM website throughout the year, you’ll notice that the course is sometimes unavailable. This is because the training is offered for a limited time only, after which the enrollment link expires. However, at some given point in time- say next month- that link will reactivate and another limited time offer will be posted.

Does ASM 12 offer refunds?

Not only do you get a 30-day no questions asked money back guarantee with your ASM 12 purchase, Matt and Jason have developed an even more enticing offer.

This year, they’re calling it the 2020 Success Promise and with it comes a full-refund of your purchase, PLUS they will reimburse you up to $5,000 on any money you spent out of pocket on inventory.

What this means is that, if you buy the program and buy inventory, market it, and do not make money following their methods, ASM will refund you the full cost of the program and they will reimburse you for any money you spent on inventory, up to $5,000.

I have never seen a guarantee quite like this one as Matt and Jason want you to give the system a try totally risk free. I don’t say this often, but it really does appear that you have nothing to lose by giving ASM a shot. If in the end it doesn’t work out after 6 months, you’re out only the time invested.

What’s new in Amazing Selling Machine 12?

2020 has brought about some changes that have disrupted nearly every industry; however, more people are shopping online these days than ever before including millions of new first time buyers.

Amazon is where they head to first and ASM 12 has been updated to help you leverage the power of Amazon.

ASM has been completely redesigned and upgraded for the launch of ASM 12 in what they call their “most significant update we’ve ever done”.

A purchase of ASM 12 also includes FREE UPGRADES to every new core version of ASM.

There are over 9 modules that will walk you through everything you need to know to get your business up and running from scratch, plus the ASM mentorship program, and .

You also gain access to:

  • Access to 4 BRAND NEW software tools, including a powerful product analyzer that helps you create a list of viable products to sell in a matter of minutes NOT hours, days or even weeks like before
  • ​A streamlined product selection method that takes all the time and guesswork out of picking a product and gets your product live on Amazon quickly
  • Actionable, low-cost strategies to outbid competitors, including a newly discovered loophole on Amazon that allows you to grab higher rankings for the best keywords faster than ever

And don’t forget this all comes with a 30-day refund guarantee.

Is ASM worth the money?

Searching online, I actually found a few ASM-like courses that not only explain the concept of drop-shipping via Amazon or Ebay, but are even segmented into various industries so you need not buy extraneous materials that you’ll never use.

Case in point: Jessica Larrew of Amazon Boot Camp. Pat Flynn of Smart Passive Income interviewed Jessica and her husband/business partner Cliff and the couple appear to apply all the principles outlined in ASM except that they don’t source their product from China or other offshore countries (nope, they get their deals at places like Walgreens).

Jessica posts training materials online that are very affordably priced. Furthermore, the training materials are segmented by industry; for example, if you want to try health and beauty product drop-shipping, Jessica offers an ebook on the subject for only $27. Alternately, you can also buy the entire Amazon Boot Camp for $299.

But let’s say you’re hoping to buy bigger lots of wholesale items and really want to see what’s available through offshore countries like China. Skip McGrath offers an in-depth 350-page printed training manual called The Complete Amazon Marketing System for $127. He also throws in a bunch of free bonuses like a 30-minute coaching call and lifetime membership to his wholesale sourcing website.

A Phenomenal Lower Cost Alternative To ASM…

Over the past 4 years, Marketplace SuperHeroes has become an outstanding alternative to the Amazing Selling Machine program.

At $997, it’s a much lesser investment and it an absolutely fantastic program with an incredibly strong support community.


This program was created by Stephen Somers & Robert Rickey, two Irish Amazon Sellers who built their business to multiple 7 figure revenues selling their own, private label products.

Despite the fact the creators are Irish, the program is taught for US & International sellers so regardless of where you live, this program absolutely will help you succeed on Amazon on a global scale.

And this is one of the biggest reasons why I believe this program is truly excellent. Not only do they teach you how to sell on Amazon but they also teach you how to take the same products that you find & get them selling across multiple Amazon marketplaces.

The Unique Advantage With MPSH

This is huge because outside of the US market, the sheer size of the opportunity to grow on Amazon is insane due to the fact that these markets are not as well developed as the US but they still offer all of Amazon’s incredible services such as FBA (also because you’re leveraging Amazon, you don’t have to worry about multilingual customer support as Amazon takes care of that for you!)

Both of the guys are renowned entrepreneurs in their own right. Robert (the main mentor in the program) has been selling on marketplaces for almost 20 years and has sold between $10m – $20m in cumulative sales. This is huge as you’ll see when you join the community – Robert know this business like no one else I know.

Stephen is also a very experienced seller and marketer. He is very much the marketing side of the business but is an expert in his own right as well.

Together they make a really experienced team of mentors. In fact, since the program began they’ve added over 6 additional mentors to the support team. This helps the company provide better support than anywhere else that I’ve seen.

At $997, I can honestly say that no other program even comes close to this for value.

If you plan to create success on Amazon and you want to go the global route, selling lower competition products and building a ‘mini empire’ then you really need to grab this course NOW!

Has anyone tried Amazing Selling Machine?

The general consensus has been ASM is expensive, but if you have the money and want to consistent, high-quality training and support to launch an FBA business, Amazing Selling Machine is hard to pass up.

However, the alternatives listed above do provide much of the value at a fraction of the cost. The 6-month buy back guarantee does help alleviate some of the fears associated with the high costs of the program though.

If you have purchased or are considering purchasing ASM, please let us know in the comments below. Is there a specific ASM feature that you really like? Have you gotten your money’s worth with ASM as opposed to another drop-shipping training program?

Please leave your tips, questions and advice below.

102 thoughts on “Is Amazing Selling Machine 12 Worth its $4,997 Price Tag?”

  1. Beyond the price tag, the course is extremely detailed which is great for someone that has never had any kind of business, but personally i found all this info kind of useless. I fast forwarded a lot of parts that were just common sense -eg. how to create an amazon account, how to create a linkedin profile, how to calculate the true profit of a product etc.
    It did feel like I am paying half the $$ for the common sense stuff.

  2. I’m considering just purchasing the ASM course. I like everything about the program:

    -Access to the mentorship program

    -Lifetime membership to the Amazing

    -Selling Machine community and forum

    -Inside look at the private resource vault

    -8 Private Group Coaching Calls

    -Expert Product Listing Evaluation

    -Target Traffic Promotion by the ASM

    -Expert Product Listing Evaluation

    I fell like this is my opportunity to work for myself, get rich and enjoy my career at the same time. Most people only dream of having that kind of life style. I also know I’ll be good at it because I’ve always been good at posting adds and selling things online. I just need guidance on what to choose for my first product and a few other things. Once the ball gets rolling I will problem never leave my computer. I’m just having a hard time committing to 997$ a month. I could pay the hole thing I one payment bit starting a new bisiness i think its good to have a much money for back up as possible. So paying an extra grand isnt really i biggie. Plus i like the 6 month guareentee, which i wanna see first. Only thing hold me back is the thought of being able to get all this for a couple hundred bucks. Having experts there along the way is always priceless.

  3. I am really interested in ASM but I am just not ready to pay this amount yet. I know the doors to ASM8 will close today. Will it be offered again anytime soon?

    • They have not announced the next time the doors will open. It will likely not be until middle of 2018, based on previous schedules.

    • It appears that Amazing Selling Machine has reopened the doors for ASM8 for the entire month of January 2018. They seem to be testing the waters on whether or not to keep the program open year round instead of doing a launch every 6 months or so.

      Right now, the doors are open and will remain open until January 31st, at which point they will make their decision. If you are on the fence about joining, I would take this opportunity to get in just in case they do decide to close up until later in the year.

  4. I have been so impressed by everything. I loved the live event in Vegas. I love the Facebook interaction. I love how many doors have opened because we said yes to ASM and I know it’s just the beginning!

  5. I was wondering if the ASM system is unique with its ability to help those who read and learn a lot online but need this system and guidelines that will take them step by step and guide them through Amazon until they reach the selling point …. Or, there are other systems or guides who offer a step by step “manual” ….

  6. I have been doing ASM for a few years now.

    I have had some success with this course. It has given me financial freedom to travel and spend more time with my family.

    It is true more people are selling on Amazon now and it is more competitive.

    ASM used to suggest selecting products with incredibly high sales volumes and you could relatively easily get good Amazon rankings and crazy sales volumes for these products. These type of products now are too competitive to sell.

    However I am still finding great products to sell. Sure you need to have more products to sell to make the same profit you used to make from one product but it still provides me with a business that gives me financial freedom. Having several products also reduces the risk of being reliant on one or two products.

    ASM is not a get rich quick scheme. It does require hard work. However you can choose when and where to work and line your own pockets and not someone else’s!

    I understand ASM 8 is about to open its doors. If anyone wants to discuss this further with me find me on Facebook and I am only too happy to share my experience of ASM.

    • Hi I’d love to get more info from you. I’m terrified of paying the huge startup and thinking of borrowing the money but my hubby is so against doing that. I’m so ready to start but the cost of the course is so high….

    • Hi Kelly-

      It’s always risky to borrow money to start a new business. The $4,000 just covers the training and you are going to have to spend even more on inventory.

      ASM does come with a 30-day money back, no questions asked, refund guarantee and a 6-month $10,000 inventory buyback guarantee, but you are still going to have to put out more money than just the initial training costs.

      Doors close soon.

      If you are considering joining, click here to get in while you still can.

  7. Hi all,

    ASM member here. ASM is like all other information products marketed via affiliates. I was informed by one of the top 3 affiliates of ASM that over 90% of people who start ASM will eventually fail or just fizzle out within a year or two. He has personally worked with hundreds of ASM and Amazon private label sellers, 9 out of 10 of them are no longer selling on Amazon.

    Just thought I’d share that, and yes I am one of those 90%.

    Here is my take on ASM. It is a great course that exposes you to how Amazon works and helps you get your foot in the door of private labeling.

    However, you will *not* succeed just by following the material in the course. The course does not teach you advanced eCommerce skills required to be successful. If you do not have *advanced* knowledge and experience with email and social media campaigns, you too will be one of the 90%.

    My advice is to join the hundreds of public facebook groups having to do with Amazon private labeling. You will learn more than what ASM has to offer just by browsing and asking questions in those group and is free. Take a few minutes to browse through these groups to see what they have to offer before pulling the trigger on ASM!

    • WOW, that’s very good info. I was about to pay those $4000. I will continue looking for more free info online to try to build my business and see how it goes. I’ve been studying a lot, seeing a lot of videos, etc. thanks for the comment.

    • Awesome comment, and I’m glad this is at the top. I’m always surprised how many people fall for such high price tag info products. Sometimes that crazy high price tag validates them and makes you think there’s more to it than there really is. There’s a lot to learn from by watching their marketing lol.

    • Thanks greatly for your insightful explanation to develop business acumen and own a successful Amazon FBA or ecommerce business. The timeline you suggest to income is clarified with your advice to pursue all needed operations methods to have effective in sync systems.

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