From Writing to Copywriting – Some Tips

Content marketing is huge right now, but does it work for you?

Just writing and writing and writing can work, eventually. However, it’s much better to apply tested and proven methods to your writing.

In other words don’t just write instead write copy!

I was at a conference recently and I attended a talk by Joost de Valk of Yoast SEO fame.

His talk was all about tuning your content with some very easy tips, to make the writing stand out.

Of course, his aim was to make you use his Yoast SEO plugin which now offers a feature that point out your errors.

I want to teach you these ideas today, with little bit more of an in depth explanation to each, as well as some extra tips for taking your writing to the next level.

The basics of copywriting

What Joost was proposing isn’t rocket science, neither is it anything new. That being said, they are easy to implement and will improve your writing.

Have a structure

The absolute first thing you need to do is have a structure in place. Having a basic outline, just a list of subheadings for example can help you focus your article.

You could also use a list of ideas or topics you want to talk about, so you can see how they flow together.

Use clear paragraphs

Paragraphs should be short, 2 or 3 sentences is a great paragraph length. Any longer and they become a wall of text.

As well, each paragraph should start with an idea. The following sentences should expand upon that idea.

Have clear headings

As an internet marketer you should know that clear headings are important. When done correctly just reading the clear headings can tell some the story, if in brief.

Examine your sentence structure

Wordy sentences that go on and on, without really coming to an end that just keep going and don’t really get to the point, all the while going from idea to idea and maybe even changing topic to dogs and how cool they are becomes really annoying to any reader.

See what I did there?

Keep your sentences short and to the point. If you don’t your readers will quickly become tired of your writing and redo their Google search. Ideally sentences should be 20 words or less.

Use simple words

I am terrible at this as I love using a wide vocabulary.

If you’re writing prose, using interesting and underused words is great. Using those sort of words for copywriting is a bad idea.

Keep your words simple, and ideally with a short syllable count: 3-4 max.

I’m not saying you should dumb down content, that’s possible the worst thing you can do. Instead just use words that convey the point clearly and simply.

Remove fluffy and filler content and words. Examine the sentence and think, do I really need this word? Can the sentence work without it?

The Passive Voice is terrible

This is the hardest thing to remove from your writing, as not everyone even understands what it is.

Wikipedia says:

The passive voice is a grammatical construction (specifically, a “voice”). The noun or noun phrase that would be the object of an active sentence (such as Our troops defeated the enemy) appears as the subject of a sentence with passive voice (e.g. The enemy was defeated by our troops).

Still confused? Yes, me too. It’s difficult to understand let alone realize you are writing in that “voice”.

The best way to understand it is if there is an action then the person (organization, etc.) must do the action.

  • Passive: the website was created by the web developer
  • Active: the web developer created the website.

While Joost’s plugin can identify the passive voice, it can’t fix it for you, so you need to have a good understanding of it and that will take a little time to learn.

Examples of the Passive Voice

More than the basics

Joost’s talk was really just an advertisement for the new feature with some basic advice to help provide value.

That basic advice however is important and a great stepping stone to improving your writing.

There are some more tips you can use to create writing that is effective copywriting.

#1 Write to the reader, not the audience

Forget that thousands of people can be reading your content. Instead remember that people read your content one at a time. Don’t talk to the audience, talk to that person.

This comes across as much more intimate and personal.

#2 Write a story

I started this article with a story about visiting a conference and seeing a talk by Joost. Perhaps it’s not a great story, but it’s still better than nothing.

Humanity has used story telling since we could string words together, and it is integral in our psyche.

Using a story to get a point across helps to tap into this and makes your content more memorable, because when a story is remembered, so is the moral or point of the story.

#3 Don’t use Weasel words

A weasel word is basically a vague word or turn of phrase. Avoiding Weasel words is essential for sales copy, though in content marketing it can be more of a relaxed.

Here’re some examples, clearly stolen from WikiPedia:

  • “A growing body of evidence…” (Where is the raw data for your review?)
  • “People say…” (Which people? How do they know?)
  • “It has been claimed that…” (By whom, where, when?)
  • “Critics claim…” (Which critics?)
  • “Clearly…” (As if the premise is undeniably true)
  • “It stands to reason that…” (Again, as if the premise is undeniably true—see “Clearly” above)
  • “Questions have been raised…” (Implies a fatal flaw has been discovered)

How well did I score?

You might be wondering how well I’ve done with this article. The answer, not too bad:

My Yoast SEO Readability Score

This is before editing, and as you can see, my Passive Voice score is a bit high (it’s a curse!) but everything else seems good.

Remember that the scores are a guideline, nothing more. If the article or content reads well and more importantly converts, then having 11% of sentences containing the passive voice is just fine.

The Bottom Line

As a content marketer you might be writing pure sales copy or you might be writing a 5,000 word tutorial. Most likely, you will be somewhere in the middle.

These Joost and myself have provided these copy writing tips to help you make whatever you write that much more readable, enjoyable and actionable.

Will Cash Finder System Help You Find Cash?

Cash Finder System starts out by stating that it offers work from home opportunities for people interested in becoming “Professional Finders.” As a finder, you can be paid big fees of $5,000, $10,000, or $15,000. One example mentions making $5,420.58 for just “a couple hours of work.”

The usual eyebrow-raising claims are made, including the following:

  • There’s very little work required.
  • You don’t need any kind of training or education.
  • The checks are delivered right to your door.
  • You can work from home.
  • You don’t need to create a new product.
  • You don’t need to sell anything.

cash finders system

What are professional finders?

The first clue you get is the following:

cash finders

The second clue states that all you’ll need are “a telephone and access to the Internet.”

Finally, about a third of the way down the sales page, the professional finder is defined as follows:

finder definition

Lee Gilmore is introduced as one such finder.

real estate finder

Apparently, in the case of Cash Finder System, you’ll become a real estate finder.

Here’s Lee, by the way, who gives you a summary of the vast amounts of money you stand to earn by finding real estate for buyers. The video cuts off midstream, but you hear enough of his message to know that being a real estate finder is the ticket to big bucks and little work.

lee gilmore

Lee then encourages you to purchase his Cash Finder System so that you can get trained to become a real estate finder.

The Cash Finder System offers the following items:

  • Self-paced training videos and their transcripts.
  • Resource center with tools to help you find real estate in your own geographic area.
  • Pre-generated scripts, postcards, and an amazing “one page letter” that generates leads.
  • Information on when to present investors-buyers with your real estate finds.

Lee assures you that you need no specialized training to become a real estate finder. You don’t even need a realtor’s license.

Sounds good so far…

How much does Cash Finder System cost?

It costs $99 to purchase Cash Finder System; however, if you are one of the first 50 persons to purchase the system, you get your membership fee back. How do you get your money back?

Lee says that once you close on your first real estate assignment, you need to take a picture of yourself holding your finder’s check and send that photo to him. He’ll then reimburse your membership costs.

Does Cash Finder System work as advertised?

Real estate finders, also often called property locators, do exist. It’s also possible to make money as a real estate finder/property locator. However, it’s not quite as easy as advertised. Here are some reasons why.

You’ll face competition.

At least 75% of realtors are also in the business of being real estate finders. In fact, it’s their job. If a realtor beats you to the punch and finds a good property to sell to his buyer, you won’t be seeing your finder’s fee.

Realtors have more experience and more training than a “regular” person at finding and assessing properties. They also have access to a wide network of other realtors and realty companies that you don’t.

You will be travelling.

Many real estate finders scope out foreclosed properties or properties about to be foreclosed upon and approach the current owners about selling beforehand. If you have a thick skin and don’t mind being viewed as a vulcher, then being a real estate finder could be a good fit for you.

However, you better not mind hearing ‘no’ again and again. Also, unlike what Lee promises in his sales videos and page, you will indeed be getting in your car and traveling to real estate locations. You will also be selling- as in, you’ll be selling the idea of selling to various homeowners who are behind on their mortgages.

You need rehab expertise.

If you are a building contractor or builder, you have much of the needed expertise already in place to quickly assess how much a property will cost to fix up and sell at profit. If you don’t have much experience as a contractor and/or have never rehabbed a property, you’re going to be in for a sharp learning curve.

Can you spot an undervalued home that would make a 50% or higher return on investment following a few inexpensive updates? This is, in essence, what many of your investors-buyers will want to know from you.

This isn’t for newbies.

Don’t expect to get investors-buyers lining up to work with you by simply sending out a few postcards and sales letters, like Lee claims.

You’ll need to get on the ground floor and rub shoulders with contractors, auction agents, and real estate brokers. You’ll need to physically attend real estate auctions because, by the time a property is listed online, it’s already spoken for by another realtor or property finder.

You’ll need to learn the legal ramifications of finding a house that is behind on tax payments, or has expensive update clauses (e.g., connection to city water) as conditions of its sale.

Should you pass on Cash Finder System?

While the Cash Finder System proposes a legitimate career opportunity, it vastly underestimates the amount of time and effort you’ll need to invest in order to make this career pay off for you.

Unless you’re prepared to go “all in” with becoming a real estate finder and traveling to various properties and investment possibilities, you won’t discover many hidden gems by just working from home. Likewise, you’ll need to sell your realty proposals to both your investors-buyers and to current homeowners.

Our Review of Lead Lightning Marketing Funnel

Can you really buy into a world-class marketing funnel for just $7? That’s what Lead Lightning promises you when you click on its sales page, including ready-to-go lead pages and emails, a contact management platform, and impressive 85% commissions on product sales. You also get swipe copy, sales banners, commission tracking, and free training.

This nearly $850 starter package is priced at just $7:

Lead Lightning ‎products

So, does Lead Lightning live up to its claims?

What is Lead Lightning?

Lead Lightning is a marketing automation platform that automates several marketing activities for you, including sending emails, tracking clicks, prospects and conversions, and following up converted customers with additional products (often called upsells and cross-sells).

You also get access to a Facebook support group, tutorials, and training. The sales page showcases the program’s many benefits:

Lead Lightning benefits

Supposedly, you get access to all these goodies just by paying $7 for a regular membership in the program.

That’s the front-end sell of this system. However, Lead Lightning also claims that it’s “a lead attraction machine” that “spits out daily commissions.”

Commissions from what, you ask?

From the sale of Lead Lightning memberships to others (ahem, your downline).

The following upgraded membership plans are presented by Lead Lightning, each with a higher and better commission payout:

Regular membership: $7
Payout: $6 commissions on new memberships.

Silver membership: $29.97/month
Payout: $15 monthly commissions on new memberships.

Gold membership: $53.97/month
Payout: $20 monthly commissions on new memberships.

Diamond membership: $147
Payout: $100 commissions on new memberships.

Platinum membership: $497
Payout: $400 commissions on new memberships.

If you haven’t guessed it by now, Lead Lightning is focused on selling one major product through its funnel: Itself. In all fairness, the program does tell you this up-front in its sales page:

Lead Lightning Funnel

lead lightning upsell

Naturally, you won’t make $100 commissions unless you first purchase the Gold membership yourself. Likewise, you won’t make $400 commissions unless you first purchase the $497 Platinum membership for yourself.

So, the system technically costs $7 to start…but you won’t achieve its promises of big money unless you pay a lot more money later on, and also pay money for monthly memberships.

Is this investment worthwhile? I’m a bit skeptical, and here are some reasons why:

1. The “testimonials” are highly suspect.

Lead Lightning lists three testimonials from Richard Dwyer, Dotti Berry and Jeff Gardner as proof that this system is a great way to make money online.

There’s just one issue with these testimonials- the same individuals also provided glowing testimony in an email processing (aka, envelope-stuffing) scheme called Email Processing System.

EPS

2. Where’s the support?

When you go to Lead Lightning’s Facebook group page, you encounter five posts for Udimi (an ad platform), probably posted by an affiliate of the system…and that’s it. There’s no group discussion here amongst the 105 members. Any questions posed by fellow members get zip for an actual response.

Lead Lightning Facebook

3. Lead Lightning is a rebooted Power Lead System.

The Power Lead System, which was introduced in 2013 by Michael Price and Neil Guess, offered a similar marketing product and affiliate payout structure before it was dismantled in 2014 due to affiliate recruitment issues. Interestingly, the domain of that site was plsfunnel.com.

I’m not sure if Michael and Neil parted ways since that time, but Neil is now the creator of Lead Lightning. As for Todd Gross, the guy who introduces himself in the Lead Lightning sales videos, we’re not sure how he fits in.

4. A system with no product except itself is a pyramid scheme.

The creator of Lead Lightning props up the system as a way to market “your business” and the Lead Lightning product if you don’t have your own product. That’s a clever way to avoid litigation, I guess.

In truth, very little is discussed about how you can use the Lead Lightning tools to promote your own product, and there is much more emphasis placed on affiliate recruitment.

In other words, you’re not going to be researching niche markets to promote or studying SEO. No, your goal will be to email as many prospects as possible with spam emails and sales banners promoting membership in Lead Lightning. Although you might get a signup here or there, you’re far more likely to get in trouble for violating the CAN-SPAM Act.

5. Many of Lead Lightning’s marketing tools are free.

The customer management system that Lead Lightning touts as one of its benefits is nothing special- SuiteCRM and Insightly, for example, offer such a system for free. If you’re looking at an email system that can become an autoresponder, there’s MadMimi.

Sure, you’ll be stuck writing your own emails and ads…or for $5, you can hire someone through Fiverr to do that task.

In short, Lead Lightning offers nothing so extraordinary and powerful that it warrants paying nearly $850.

Having said that, you might find sufficient value for your money if you only pay $7 for Lead Lightning and resist investing any more dollars into this system.

Lead Lightning is a big ‘nope.’

If you are a marketing newbie and want to learn about sales pages, email autoresponders, etc., then Lead Lightning might fit the bill. However, as a long-term system, Lead Lightning is tenuous and may disappear at any moment, much like its Power Lead System predecessor. Furthermore, most of this system’s energy is focused on self-promotion and affiliate recruitment. You’re better off looking elsewhere for a long-term marketing software platform.

Can EZ Money Team Really Help You Make Money Online?

Recently, I came across an online income opportunity called EZ Money Team. Jeffery Hart is the name you first hear when you go to the EZ Money Team sales page and start watching its nearly 30-minute long video. Here’s a picture (taken from the sales video) that is attributed to Jeffery Hart:

jeffery hart

Jeff claims that he developed an online money-making system that is the following:

  1. Easy to use: You don’t need to know how to use a computer to get started with EZ Money Team.
  2. Step-by-step: Jeff teaches you everything you need to do to start generating an online income.
  3. Inexpensive: EZ Money Team training costs just $49. When you try to leave the sales page, your final cost drops to just $9.
  4. Foolproof: Jeff claims that anyone can use this system to get rich.
  5. Automated: Jeff portrays EZ Money as being capable of making money through different “set and forget” software platforms.

As an example, Jeff describes a down-on-her-luck single mother of three named Sarah. She became enrolled in the EZ Money Team and, within no time at all, paid off all her debt and is now buying a new house.

Incidentally, this is “Sarah,” who Jeffery claims used to live on food stamps. Now, however, Sarah has over $120K in just one of her bank accounts.

EZ Money Team

The EZ Money Team sales video doesn’t reveal too much about exactly how you’ll be making money online. Instead, you’re encouraged to purchase the system for its low price of just $49 $37 $9.

However, if you go to YouTube, which is the host for this sales video, you’ll notice that the video’s creator, who goes by ortease121 and oortizIII, has several EZ Money Team videos posted here. One of his videos discusses the training modules for EZ Money Team, which are noted as being part of the program’s paid training. Whoops!

So, what do you get to learn from the EZ Money Team after paying for membership in this program?

EZ Money Team training

The EZ Money Team training program is divided into several modules, and each module has you complete a different task.

Module 1: Affiliate account and website

You are instructed to create a Clicksure affiliate account and a CoolHandle-hosted website. Clicksure is free, but CoolHandle ranges from $3.95 to $8.95/month.

module 1

Module 2: Email marketing and managing clicks

Jeff recommends using Clickdrop to generate online leads, and ClickMagick to track emails click and to mask your affiliate links

Clickdrop is an email list and traffic exchange platform where you’ll pay anywhere from a few cents per click (via PPC) to even thousands of dollars for large email lists. ClickMagick costs between $12-$66/month.

Module 3: Traffic generation

Jeff recommends WebFire as an automated lead-generation system, and Video Firestorm as a video creator. Money-generating campaigns are introduced as a method for getting traffic to and conversions on your website(s).

Drive Traffic Updated

Module 4: Tips and tricks

Interestingly, in this module, Jeff tells you how you can avoid online scams. He also goes through a FAQs section where he answers common questions about the program.

Module 5: Platinum and Gold membership bonus programs

The Platinum membership offers you the opportunity to create your own “product” by giving you your own EZ Money Team platform, so that you can create your own lessons.

With the Gold membership, you get 50 VIP swipe emails (prewritten email copy), plus access to WebFire.

From the videos, I’m suspecting that Platinum membership costs $99, and Gold membership runs about $199.

The problems with EZ Money Team

While all this training and software sound good in theory, there are several red flags that made me reassess the inherent worth of EZ Money:

1. Fake testimonials.

Remember “Sarah,” the single mother of three who uses EZ Money? I found her photo through iStock:

istock

If this photo of Sarah is fake, I’m betting her bank account shots and recorded phone call testimony are also fake.

2. There is no Jeffery Hart.

Oscar T. Ortiz is the actual creator of EZ Money Team, and that also explains his chosen YouTube names. Why is the name Oscar Ortiz important, and why would he use a fake name to begin with?

Because Oscar is promoting several other online scam systems, as shown by his own EZ Money Team platform:

EZ Money

Million Biz Pro, My Internet Success Coach, and Steal My System are all online scams- and these are the products that you’ll end up also promoting if you start using EZ Money Team. Do you really want to promote online scams?

3. Upsells and cross-sells galore.

At an point in the training videos, when Jeffery/Oscar discusses using WebFire or Click Magick or some other software, he always asks that you click the link below his video to get signed up. Why?

Because every software platform he talks about is also his own affiliate product. So, even if you end up making no money through EZ Money Team, Jeff/Oscar will certainly make a handsome commission from you.

My verdict: EZ Money Team is a no-go.

At first glance, EZ Money Team sounds like a decent system to get into, along with its useful tools and training. Problems start appearing the minute you take a closer look at just how this system operates and who is really making a profit from its promoted products. Furthermore, the EZ Money Team creator has you promoting online scams.

In summary, there are better online trainings out there that don’t ask you to compromise your principles.

14 Ways to Make Money from Nature

The natural world is varied and wide, and it has abundant ways in which you can make money.

While there are so many different possibilities here, I’ve listed just 14 of the best ways to make money from the natural world.

#1 Grow Organic Vegetables

If your fingers are green from your love of gardening, why not take it a step further and start selling your produce?

With the rise of mass produced food, more and more of it is laden with chemicals and GMO. People want fresh food, that’s natural, and local. You can easily supply this from your own garden. There are also plenty of sites online that can be used to sell your produce through.

#2 Raise Animals

If you have the space, raising animals is a great way to earn some cash. Chickens and goats are popular livestock as they produce a variety of products and require limited space.

Meat, eggs, milk (and thus cheeses, yogurts, etc), feathers and even skins can be sold.

Obviously you will need to check your local zoning laws to make sure you can legally keep animals, but if that’s no problem, raising livestock can provide dividends.

#3 Sell Manure/Compost

If you have a garden or livestock, one added benefit is that you will end up with a pile of smelly stuff. Whether it’s become compost or manure, other gardeners are always on the lookout for rich, nutrient laden muck that can improve their prize roses or help their competition marrow grow that extra pound.

#4 Sell Geodes, Rocks & Fossils

If your locality is rich in rocks, keeping an eye out for unusual stones could land you some cash.

Geode stones (the ones with crystals inside) are popular and can be sold online or at local markets to tourists.

Fossils are another big seller, though you need to make sure you are on the right side of the law when fossil hunting. Generally small invertebrate fossils and plant impressions are fine to pick up without a license, though the t-rex you found might end up in a museum instead!

As well as those, interesting and pretty rocks of all kinds can be sold. Some people simply like pretty things for their gardens or art.

#5 Find Truffles

Truffles are a delicacy and as such are really expensive. We’re talking around $1,200 per pound for sought after varieties.

Truffles can be found throughout most of America’s forests, but finding them is the issue. Having a dog or pig that is trained to smell truffles is the best way as truffles are underground and can rarely be spotted by a person.

Oregon, Washington and Virginia are key states for finding truffles.

Truffles can be sold direct to upmarket restaurateurs or via the web.

#6 Find Wild Herbs

Finding wild herbs is a damn sight easier than finding truffles! However the markup is lower. That being said, finding obscure wild herbs such as Wild Ginseng, Wild Mustard, mushrooms and more can certainly be lucrative.

As these herbs rarely show up in supermarkets, individuals want to buy these to add some pizzazz to their cooking or are using the Paleo diet. The same goes for restaurateurs.

Not only that but wild herbs are used in some religious and cultural rites and can be turned into dried versions, oils and soaps.

#7 Create Natural Art

If you have an artistic flair, why not consider using the natural waste found in forests, deserts, and coastlines to create unique art.

Driftwood frames and benches are common, but still highly prized for their unique look.

Feathers, leaves, pebbles, and so much more can be combined to create stunning works of art that can be sold worldwide.

#8 Feathers

First off, if the bird is alive, leave it alone!

You can find feathers littered on the ground near where birds nest, or you can pluck them from the chicken and birds you are later going to eat or sell.

Pretty feathers can sell for a reasonable price to crafts people, artists and can even be used as a hair accessory!

#9 Sell Leaves

Seriously, leaves? Yep, let me explain. Kyle Waring sells 3 New England leaves that have been preserved and dried for $20 plus shipping.

That is how you make money selling leaves! His site is Ship Foliage and it sells only during the fall season when leaves are abundant.

The weird thing is that people buy them too!

#10 Sell Snow

Kyle Waring is obviously the master of selling natural products, because after the fall season he sells genuine Boston snow!

The snow costs between $119 and $199 and is shipped through the US.

#11 Cabin Rental

Do you own a cabin in the woods? If so why not rent it out while you’re not using it?

You will be surprised how many people want to get away from the hustle and bustle of the city, even in winter.

#12 Local Nature Guide

Are you like a local Steve Irwin or Bear Grylls? Do you know your local area like the back of your hand?

If you do, consider setting up nature tour guides for locals and tourists alike.

You can combine your love of nature, sharing it with others and making a profit too!

#13 Hunting or Fishing Guide

Not everyone is a natural born hunter or fisherman. If you know your stuff you can help teach people the basics and help them catch a trophy (or dinner) while lining your pockets.

Obviously you need to make sure that you pay attention to your local laws and get insurance too.

#14 Wildlife Photography

From squirrels to bears, everyone loves a good animal photo. If you can catch animals in their natural environments, you can earn a pretty penny selling photos of animals.

You can sell them direct to media outlets like National Geographic, or sell them on stock photo websites.

You could also have your own site selling both digital and print versions of your work.

The Bottom Line

There are many ways that you can leverage your natural surroundings into making money for you without harming it.

From the tiniest snowflake to the biggest fish there are plenty of opportunities out there if you think outside the box.

Is Your Online Business Opportunity an Ad Pack Ponzi Scheme?

Lately, it seems that there are multiple online and work-at-home opportunities that operate as ad pack Ponzi schemes. These schemes do not make you any money. In fact, you end up losing a good chunk of your own cash because you must “invest” in this system by buying advertising.

While you may know what a Ponzi scheme is about, you may not know about ad packs and how they fit into this plan. So…

What is an ad pack?

Advertising packages, or ad packs, are bundles of banner, video, text and other ads that are sold for a discrete amount of money (e.g., $50). After you buy this advertising bundle, you can use it to advertise your own goods and services on the vendor website or family of websites.

In many cases, your purchased ad pack gives you only a fraction of the total money you paid in the form of ads. For example, if you pay $50 for a single ad pack, that pack may only provide you with $11 worth of ads. The remaining money, meanwhile, is said to “mature” over time, like a certificate of deposit (CD).

Traffic Monsoon (TM) is one example of a platform that sells ad packs. In exchange for making a purchase through TM, you unlock a sharing position with the site. As such, you earn money from any revenues generated through TM. With TM paying out 110% currently, your $50 ad pack can theoretically become $55 when it matures.

This all sounds good, except that most ad pack Ponzi schemes have no idea when their ad packs will mature and pay out that 110% or 150% or 200%. So, you are encouraged to keep buying the ad packs, but no one can tell you when you’ll see your payout.

You’re performing tasks (i.e., clicks)

The other action that most ad pack Ponzi schemes encourage is the clicking of ads shown on the vendor website. Most schemes actually require that you watch a set of ads on a daily basis. The ads must be seen completely to the end or else you aren’t credited. Generally, the ads run about 10 seconds.

It’s not difficult to figure out that the “traffic” being sold by the ad pack Ponzi scheme is coming from none other than its own subscribers and members. In essence, you are paying money to view and/or click on your own ads.

You’re paying membership dues

Many ad pack Ponzi schemes don’t just sit back and hope you’ll buy an ad pack (or three) every day. No, many such schemes also expect you to become a paid member of their community.

Membership plans can cost anywhere from $10 to even $50/month. Once you’ve become a paid member, you share in the revenue streams of your referrals and friends. You also share in their product sales. And speaking of products…

There are no products!

Although you’re encouraged to purchase ad packs and post them on the platform in the hopes that someone will see your ads and buy from them, the site itself offers no actual products of its own. So, how does it really make money?

The answer is referrals.

You are asked to find and sign up members under you who will kick up their product revenues to you. These new members will also buy additional ad packs and membership plans. With this money, the Ponzi scheme will be able to pay off at least some of the older members’ matured ad packs.

Some ad pack Ponzi schemes have large matrix setups that kick up member earnings in elaborate ways. GlobalAdShare is one such Ponzi scheme.

GlobalAdShare

When a business offers no real products of its own, and when its revenues are solely generated through recruitment of new members, such a setup is termed a Ponzi scheme.

However, many of today’s ad pack Ponzi schemes get away with their fraud by announcing that they are selling advertising.

How can you recognize ad pack Ponzi schemes?

It’s important that you not be fooled by ad pack Ponzi schemes, which will only drain you of your money and time. How can immediately recognize such a scheme?

1. Buying ad packs is emphasized.

The site may make bold claims about how it’s legit, or has $0 debt, or some other irrelevant detail. But at the heart of its message will be the insistence that you buy ad packs, and often.

2. Clicking on ads is emphasized.

The only way you’ll see any kind of traffic going to your purchased ads is if others click on them. So, you’ll be told to click on ads that other members have purchased and placed. Whether you buy the advertised products, and whether they’re even a good match for you, are completely irrelevant details.

3. Referrals are strongly emphasized.

You’re not going to make money from your product sales. The only way you’ll make any money is if you refer others and then collect a commission from their signing up with the program.

Bottom line: Don’t sign up with ad pack Ponzi schemes

If you listen for these three telltale signs of an ad pack Ponzi scheme, you’ll steer clear of this scam and obvious attempt to make you part with your money.