Do you follow certain companies and businesses on social media platforms like Twitter, Facebook and Pinterest? Do you like posting comments and pictures, or even participating in online communities centered around certain brands, TV shows or even Hollywood personalities?
If yes, then you could make good money as an online moderator.
What is an online moderator?
An online moderator oversees one or several social media platforms, forums, blogs or other online communities where members are likely to go and interact with the posted material through likes, comments, emails, surveys, etc. By overseeing these platforms, the moderator may perform the following tasks:
- Respond to comments: Members who post comments deserve a response and/or thank you. The moderator is in charge of replying to thoughtful comments, re-posting them as needed, or even rewarding members with a gift/offer.
- Answer emails: There may be confusion about a brand promotion or a question regarding its terms. Customer emails regarding products, prices, quantities, etc. are answered by the moderator, and usually by following a script provided by the company or business owner.
- Address complaints: Some members may have issue with the product/service, shipping, selection, etc. These complaints can quickly go viral if not addressed respectfully and quickly. Moderators take the conversation offline and resolve the problem.
- De-escalate ‘flame’ situations: An insensitive ad or comment by another member can create a hostile environment that causes other members discomfort or anger. A keen moderator takes heed of and diffuses the situation by removing the cause.
- Engage in search engine marketing: Seasoned moderators integrate current events with matching social media content that improves site SEO and resulting search rank.
- Conduct metrics analysis: Seasoned moderators use software tools to measure and report on the popularity, views, conversions, etc. of a given post or offer. They also report on trending topics in forums, chats, etc.
Some online moderators work at the company’s physical location, but that’s usually only the case if they were hired to complete a range of duties that happen to include online moderation. Most contract/freelance online moderators work remotely and set their own hours.
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How much does an online moderator earn?
The average pay for most online moderators is $15/hour, and compensation can be as much as $30/hour depending on skills and experience. The key to getting more money is in knowing how social conversations can be used for marketing and sales (aka, the bottom line). To this end, some of the below listed recruitment companies provide paid on-the-job training, and some even have entire “universities” dedicated to this effort.
Otherwise, you should take advantage of free ecommerce and online marketing classes offered through sites like Udemy and Study.com.
Which sites can you apply to if you wish to become an online moderator? Here are five:
Social media moderators with this U.K.-based company earn £10/hour, which is the rough equivalent of $14/hour. Crisp Thinking was founded in 2005 and has offices in the U.K. and U.S.A. Currently, there are no vacancies for social media moderators on the company’s website; however, you can apply online by submitting your resume.
This global social media management company has been around since 2002 and pays its moderators a starting salary of $15-$16/hour. The company’s clients have included Lego, Toyota, Maxwell House, HBO, Smirnoff and even shows like Game of Thrones. So, if you follow any major brand, you may be a good fit with eModeration. CVs and resumes can be sent through the website and current opening are posted on its Recruitment tab.
According to GlassDoor, this Canada-based company pays its moderators $10.50/hour for a starting salary. ICUC looks for social media content moderators and community managers that are multilingual. Several moderation jobs are currently posted on the site, and interested candidates can apply online.
“Social customer service” is just one of the services that Lithium offers to its clients, but there is a big focus on this item and the mobile agents who conduct it. Lithium’s roster of clients includes Best Buy, MoneyGram and British Gas. While jobs are posted on the website, visitors are highly encouraged to link to and go to the company’s many social media platforms for up-to-date information.
GlassDoor lists the average pay of a Lithium online moderator at $11.41, with the range being $11-$14/hour.
Founded in 2007, this global company maintains a moderator force of over 10,000 and works with many well-known brands. It used to go by the name of Metaverse Mod Squad, but then shortened its name to Mod Squad.
According to GlassDoor, ModSquad moderators make at least $15.50/hour. The website currently posts several open positions for a social media moderator, and you can submit your resume online.
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If you are a parent, you should look into BabyCenter, which posts available community manager positions from time to time.
This social media marketing company is often on the lookout for part-time, remote employees to represent their clients as online moderators. Pay is by the hour.
Aussies living either in Australia or abroad are needed to fill community manager roles at this social media monitoring company. You will need to submit a resume and cover letter, and a short video is highly recommended if you wish to stand out from the crowd of wannabe ‘Quiipees.’
This site offers many Community Ambassador positions to individuals who live in select cities. Occasional attendance at local events is a requirement for these jobs.
The Bottom Line
If you like being on social media and feel you can diplomatically deal with heated online situations, then being an online moderator may be right for you. As you gain experience with specific brands and industries, you might even make online moderation a career with one specific client/company and work as its remote employee.