Whether you’re a novice job seeker or you’re already working in social media and want to switch jobs, this list of 8 social media jobs should be useful for you.
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People who spend their time online spend 30% of it on social media; even more if you’re a millennial or Gen Z.
Social media has opened up plenty of opportunities for businesses who want to reach this wide and connected audience, speak to their target audience, and convince them to do a specific action, such as read a blog post, answer a survey, or share the post on their social media.
Here’s a rundown of social media jobs you can do from home that only require a computer and an internet connection.
Entry-Level Social Media Jobs
Entry-level positions usually require at least a bachelor’s degree, even without experience, though those who already have at least a year’s experience generally get paid more.
1. Social Media Copywriter
As a social media copywriter, you’ll be in charge of writing and social media posts, day-to-day management of social content, as well as the monitoring, tracking, and analysis of metrics for your client’s social media program.
Your copy needs to work with the graphics on the post, so you’re probably going to be asked to work with the graphics design team to make sure the messaging matches.
You’d also need to understand how your social media content integrates with other digital marketing programs of your client, such as their email marketing, blog, website, and other digital marketing.
It’s preferable to have an undergraduate degree in English, marketing, or communications, though it’s not required.
Also known as: Social media content specialist, social media content creator, social media writer and editor
2. Social Media Graphic Designer
Social media platforms are increasingly prioritizing posts with images.
Businesses know this and are prepared to hire graphic designers specializing in creating digital images for social media.
These digital images include illustrations, designs, motion graphics like GIFs and cinemagraphs, and the aim is to create engaging and informative social media content.
The digital images also need to be consistent with your client’s branding and messaging.
Also known as: Social media visual designer, graphic design specialist
3. Customer Support Representative
Bigger businesses have dedicated social media accounts and messaging app accounts solely for answering questions by customers and potential customers.
Customer support representatives answer these inquiries and requests for assistance in a timely manner, all while projecting the desired brand voice and personality.
Social media followers that post anything—a question, feedback, suggestions—expect to be replied to within hours, if not minutes. It’s important to make them feel that what they have to say is important to your company.
Aside from answering them punctually, followers need to have their concerns resolved and all their questions answered in a satisfactory way.
Also known as: Social media customer service representative, social media customer care agent
4. Social Media Analyst
A social media analyst uses social media tools to monitor conversations about the company, current trends in social media and helps inform the overall social media strategy for the brand.
They also determine how effective the current social media strategy is and whether engagement is happening on various social media platforms.
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They should be able to analyze complex data from a variety of sources, such as social media listening and monitoring tools.
Also known as: Social media associate, social media strategist, specialist
Managerial-Level Social Media Jobs
Managerial positions often require at least a bachelor’s degree and at least 2 years of experience in digital marketing or something related.
5. Social Media Manager
This is perhaps the most common and the most obvious position that you can apply for.
A social media manager creates and executes long-term social media strategies in accordance with objectives set by or approved by the company.
This involves optimizing which social media accounts should be active, planning the content (words and visual elements), scheduling the content, and making sure that everything reflects the brand personality.
Aside from organic social media posts, social media managers are also responsible for planning social media advertising campaigns.
They are also the ones who analyze the data from tracking software so they’d know if their strategies are working or not so they can adjust their strategies accordingly.
They may also be asked to delegate actual social media content creation and design to other employees. This is so that social media managers can focus on the overall strategy.
Note: If you want more details, check out our post on this site about being a social media manager.
Also known as: Social media content manager, social media content coordinator, social media coordinator, social media specialist
6. Content Marketing Manager
This is not a purely social media job, but it involves plenty of social media planning, promotion, and content creation.
A content marketing manager is responsible for creating content marketing endeavors that aim to direct traffic and engagement to a website.
The main component of content marketing is blogging and creating articles with calls to action (CTAs) for subscribing to newsletters, purchasing something on their site, or simply commenting on the posts.
Social media comes into play when it comes to promoting these blog posts and articles by posting compelling social media copy aiming to attract readers.
These content marketing initiatives normally includes social media campaigns to promote links and drive users to the site.
The main skills needed to do this job well are SEO writing, organizational skills, and creativity.
Content marketing managers also need to know how to monitor and analyze the results of their campaigns.
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Also known as: Content marketing strategist, content marketing coordinator
7. Community Manager
A community manager is someone who is not only in charge of social media messaging but also in charge of engaging with customers.
When you’re merely in charge of social media posts, you can just drop the posts and then leave them to go about composing and scheduling the next posts.
But a community manager doesn’t just post and leave; they monitor each post for follower comments and shares, as well as reply to the comments as a brand representative.
Communities can be in the form of Facebook Groups, but more often than not, replying to audience comments on a post on a business’s social media page increases engagement and makes followers feel that they are seen and heard.
Depending on the company requirements, you can either reply to social media posts using the brand’s social media accounts or using a social media account of a certain persona.
You could, of course, use your personal account to do this, but it’s not advisable, especially if your personal account has been around for years.
Zealous social media followers of the brand are likely to scrutinize social media accounts that reply to them as a brand representative.
All your personal tweets are now subject to close examination, and if there’s even a single tweet that doesn’t match the brand personality, your campaign is going to fail.
Also known as: Engagement manager, social media brand advocate
8. Art Director
An art director is responsible for overseeing the overall aesthetics and imagery of a client’s social media campaigns.
Usually, an art director would be working with a team of graphic and visual designers, so companies would prefer art directors with experience in working with a team.
Also known as: Social media art director, digital art director for social media, senior social media graphic designer
Innate Abilities You Need to Be Successful in Social Media
There are skills that can be learned; using various social media, creating and designing compelling content, or working with social media tools to plan and schedule social media content.
But there are just some skills that can’t be taught.
Here are some of the inherent traits you need to have so you can do your social media job well.
Posting on social media is one thing; posting on social media while able to really connect with an audience and building a relationship with them is another thing altogether.
Additionally, you should be able to carry on a conversation with anyone, regardless of age, gender, education level, or political affiliation.
Everyone can read a tweet or a status update, but not everyone can get meaningful insights or draw conclusions from them.
If you have a knack for social listening, you’re able to go through conversations happening around your brand and get a sense of what customers think or feel when they’re talking about your brand.
Do they like your brand or hate it? Are they complaining, or recommending your brand to someone else?
Because social media strategies are data-based (or at least, they should be), you’ll be dealing with a lot of data when you formulate these strategies.
Besides being comfortable with looking at numbers and data, you need to be able to analyze that data, formulate a hypothesis, and inform your decisions regarding planning and scheduling social media content.
Social media shifts quickly. What’s trending now may fizzle out tomorrow.
A curious social media worker would be someone who immerses themselves in social media, stays up to date with the trends, and examines them to find out what made them successful.
Adaptability complements curiosity.
When you find out about trends and what makes them work, you need to be able to adapt them to your social media job.
For instance, if you’re working as a social media content writer and you notice that a particular topic is trending, you’ll need to be able to turn around and write more of that topic so you can jump on the trend.
Where To Find Social Media Jobs
To help you find the best jobs, you’ll have to get into the best job seeker websites, starting with FlexJobs.
FlexJobs makes it safe to find legitimate jobs. Every company and employer who posts openings on their site has been thoroughly vetted and verified, so you can rest assured that you get high-quality jobs without being scammed.
Here are the other websites to find social media jobs.
The Bottom Line
Digital marketing, and social media marketing, in particular, is a thriving field offering numerous jobs that people can do with just a laptop, an internet connection, and a space to work.
If these social media jobs don’t pique your interest but you still want to work from home, check out these work from home jobs that you can start right now.
Or if you’d rather start your own online business from home, here are some ways to start an online business.
How attractive are these social media jobs? Were you inspired to find one today? Share your stories in the comments below!