Facebook is the world’s number one social media platform so it’s easy to see that people want to learn how to make money from Facebook.
In early 2018, Facebook already had over 2 billion active monthly users, with 500,000 new users added daily.
It comes in third for most-visited websites, after video-streaming site YouTube and search engine giant Google.
Facebook bridges the gap between people living countries apart.
It gives small companies a chance to build a bigger audience without paying significant amounts of money to compete with bigger companies.
Ask any marketer or business owner, and they’ll say that the potential for chasing leads, earning new customers, and eventually making money from Facebook has always been in the future of this social media platform. In fact, 30% of marketers think Facebook offers the highest digital ad ROI.
But if you’re just an ordinary Facebook user looking for ways to earn money online, can Facebook be your go-to, money-making platform?
The simple answer is, YES!
12 Ways to Make Money from a Facebook Account
You can earn money from a Facebook account.
It doesn’t even have to be a business account.
An ordinary personal account will do.
Here are 12 ways how to do this:
1. Sell anything at the Facebook Marketplace
Facebook created the Marketplace for people to sell pre-loved or brand new items.
Since other Facebook users can filter the items based on location, category, or keywords, you can take advantage of the many users of Facebook and sell to interested parties.
Facebook allows its users to sell mostly anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high quality pictures.
The amount you earn from selling at the Facebook Marketplace depends on the quantity of items you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
2. Generate Leads
Facebook spent millions of dollars in hiring experts to build a solid algorithm and search engine.
Add the fact that the social media giant has people of all ages spending countless hours on Facebook.
Businesses can surely use the platform to generate leads.
When I say business, this can mean:
- a plumber looking for regular customers locally,
- an online shop owner with dismal sales,
- a wedding photographer seeking new clients,
- a marketing agency trying to find other businesses that require their services,
- or any other types of businesses, big or small.
Because Facebook can be so personal (since we enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads.
And it’s easy for customers to find a specific business as well.
You can bring in new customers to your business without spending a cent in advertising. Your options include creating a Facebook Page, networking on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.
This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).
3. Affiliate Marketing
Simply put, affiliate marketing involves promoting other people’s products to earn a commission from each sale. You can do this on your own Facebook wall, in a group you created, or even a Page you manage.
There are no cash involved as investment, unless you hire someone to do the work for you.
But if you have all the time in the world to promote products and services, then affiliate marketing can be for you.
If you’re new to this, here’s how you can earn money from Facebook with affiliate marketing:
- Sign up for an affiliate program.
- Find products from those sites. Make sure you choose a specific niche, which your Facebook page or group will focus on.
- Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site.
Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.
4. Close Deals on Messenger
Whether you’re selling items on Facebook Marketplace, or finding new customers on Groups and Pages, you have to talk to people to close the deal.
Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.
As a business person, this means you’d have more opportunities of talking to people and closing deals online. Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as much people or businesses possible.
5. Earn revenues from sponsors and ads
A popular Facebook page or group can attract sponsors left and right.
If the niche is right and you feel an ad campaign will go perfectly with the focus of your page/group, then not only will you help your followers by recommending a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.
6. Charge subscription fees
You can make money from Facebook if you charge membership or subscription fees.
There is no clear Facebook policy about membership fees yet, but in June 2018, Facebook announced on its blog that group administrators can start charging $4.99 to $29.99 a month for exclusive membership in certain groups (and FB reportedly won’t get a cut).
Of course, your Facebook group must have thousands of followers, and the content available within that group are as valuable as the subscription fee you plan to charge.
7. Become a Facebook Guru
Facebook has a ton of features that even daily users have not explored.
You can offer your services as a master-of-all-Facebook to businesses and guide them how to:
- find new clients
- communicate to existing customers
- create promotions and ad campaigns
- conduct polls and surveys
- perform marketing campaigns
…and a whole lot more.
Monetizing your Facebook knowledge isn’t illegal, so you’re free to take advantage of the many Facebook features, analytical tools, and readily-available audience from the platform.
8. Get Jobs Managing Facebook
For those who prefer stability, you can make money from Facebook by applying to social media management jobs.
Depending on the job you land, you would either manage a Facebook page, group or even just an official profile of a person. The job usually entails answering messages, updating status of each account, and juggling marketing campaigns if applicable.
Not sure if you’re a good fit for this job? If you’ve got at least 7 of these 10 characteristics of an effective social media manager, then you’ll probably make a killing as a Facebook manager.
9. Collect donations
While collecting donations cannot really be considered a stable income, it’s still a legit way to make money from Facebook.
You don’t even need to be famous to use Facebook as a channel for your advocacy. You just have to produce helpful, inspiring, relatable, funny, or entertaining content to attract as many people possible to your Facebook.
The goal is to encourage your Facebook followers to donate voluntarily because the information, art, jokes, photos, videos, and other content you share is worth it.
10. Build a List
If your income relies heavily on your activities online, you’d know the importance of building an e-mail list.
With plenty of readily-available e-mails, you can pitch products and services, collect feedback, and communicate directly with your target audience.
Businesses can benefit from building a list, since this list will include both existing and potential clients.
Online marketers create massive lists, sell campaigns to third-party clients, and use these lists to target client-specific audience.
11. Sell your Page or Group
Although Facebook technically owns every account, page, and group on the platform, you can still get a big paycheck if you sell a page, group or personal account that you’ve managed.
Who would buy such a thing?
Lot of people and businesses actually.
This is especially true for established Facebook accounts, pages and groups rich in content and has thousands of active followers.
For example, a fashion brand like Victoria Secret can buy a FB group about summer fashion and use this group for instant feedback of pre-launch items. This instantly saves Victoria Secret thousands of dollars since the company no longer has to hire the services of a third-party survey agency.
Do thread carefully when trying to sell a Facebook accounts. Scammers have been known to hijack these properties with a PayPal-refund switcheroo.
If possible, you can even lease the Facebook page by selling “status space” to interested parties. You can ask for $100 a pop for advertising a brand on your FB group or page.
12. Become a Facebook Video Creator
One of the best examples of a Facebook video creator is Nuseir Yassin, the travel vlogger behind “Nas Daily.” In this page, Nas publishes 1-minute video clips of a place or topic and promised to do so for 1,000 days.
Unlike other vloggers who choose YouTube, Nas uses Facebook exclusively. His popularity on the platform has earned him a significant income via consulting, sponsored product videos, ads, speaking engagements, cinematography jobs, and merchandising.
Which is the Best Way to Make Money from Facebook?
If you’re interested in the method with the highest income potential, go for affiliate marketing or Facebook video creation.
Landing a social media management job is the way to go, if you prefer a method that provides financial stability
If you want to make money from Facebook using two or more methods above, you can do so but mix-and-match appropriately. For instance, building lists and lead generation can compliment each other perfectly.
Whichever method you choose to follow, my only advice would be is to avoid placing all your eggs in one basket.
Facebook may seem like the longest-running social media platform now, but since the “online property” isn’t exactly yours, this can disappear in a blink of an eye and you can’t do anything about it.
If Instagram is more your style, check out our guide on how to make money on Instagram here.