How to Become an Amazon Seller with FBA in 6 Steps

If you want to sell products online but don’t know where to start, perhaps becoming an Amazon seller through Fulfilled by Amazon (FBA) is the right path for you.

With FBA, you can sell your products without having to think about the logistics of storing your inventory, packing and shipping each order, and taking care of returns for damaged items.

Today’s article is your guide on what FBA is, how to become an Amazon seller, and how you can build a business from home.

How Does Fulfillment By Amazon (FBA) Work?

If this is the first time you’re hearing of FBA, don’t fret.

Quite simply, it’s a way to become an Amazon seller where Amazon does all the hard work for you.

Here’s how FBA works:

  1. First, you send Amazon your products, and then they store it in one or more of their fulfillment centers. Amazon fulfillment centers are these million-acre warehouses run by robots and Amazon employees.
  2. Next, your products are inventoried and sorted so they’re ready to go out anytime.
  3. When a customer places an order for your product, Amazon processes the payment and takes care of crediting your account.
  4. Then, the product/s that the customer ordered is picked from the shelves of the fulfillment center and shipped to them.
  5. Amazon follows up with the customer to make sure that they receive the product. If anything else needs to be processed after that, such as returns, refunds, replacements, or any other processes or requests, Amazon takes care of it, too.

It pretty much sounds like Amazon is doing all the work. What are your responsibilities, then?

As an Amazon seller through FBA, your main responsibilities are to select the products, manage your inventory, and to sell; that is, promote and advertise your products so that customers find them and buy them.

Advantages of FBA

Aside from the obvious benefit of not having to rent a warehouse to store your products and not having to pack and ship products yourself, Amazon has provided a number of incentives to attract more Amazon sellers to use FBA.

  • Products under FBA are much more likely to have the “buy box”; that is, the “Add To Cart” button inside the white box right beside the product.
  • Products under FBA are immediately eligible for free Two Day Shipping for Amazon Prime members, and for super saver free delivery for orders above $25.
  • Amazon takes care of customer service, refunds, returns, and all the other messy details so you can focus on advertising your products and convincing customers to buy your products.

How to Become an Amazon Seller in 6 Steps

I’ve broken down the steps you need to take to become an Amazon Seller below. You’ll be surprised at just how easy it is to get your goods listed.

You only need to fill out a few forms to get started.

Starting with…

1. Create your Amazon Seller Account

You can’t really have an Amazon FBA business without an Amazon seller account.

For the time being, you can select the option to ‘Sell as an Individual’ and avoid the monthly fee, especially if you’re just getting started.

Amazon Selling Plans

As an individual, you’ll pay a flat rate of $0.99 per item sold, with no monthly fees.

This is good for getting your feet wet while saving a few bucks. You’ll be able to try out FBA before making a monthly commitment.

Professional accounts come with a $39.99/month fee but no charge per item sold. The professional level also unlocks more categories and more features.

If you are planning on listing more than 40 items initially, it becomes more cost-effective to sell as a professional. But if not, just work as an individual.

Next, add FBA to your seller account.

2. Decide What Products You’re Going To Sell.

If you don’t already know what products to sell, now is the time to find your niche and do your product research.

Finding your niche is maybe the most difficult part of becoming an Amazon seller. It can be exciting to find an opportunity to build a business, and you tend to want to sell anything you can get your hands on.

But the best way to be successful in this business is to focus on one particular area of interest or industry and be an expert at selling products in that niche.

Growth can come through selling additional products in the same niche, or simply selling more of your best sellers.

Product research is another difficult but necessary part of selling on Amazon. Check out our whole article on product research, but basically, you want to find products in your niche that you know people will buy and you know you can make a decent profit.

Start by finding products that solve problems and checking if such products already exist and are being sold by other sellers.

Check out online stores and see if people are buying the products that you have in mind. See if you can find a gap in the market if you think it’s too saturated.

Of course, don’t ignore the  best-selling products on Amazon.

3. Source your Products

Once you know what products you want to sell, the next step is to decide how to source your products.

The most popular ways to become an Amazon seller is to become either a reseller or a private labeler.

Resellers are those who sell already-existing products for a profit. That is, buy bulk at a wholesale price and sell them at retail price.

It’s easy to start as a reseller, as it requires little initial investment but opens up your products to plenty of customers through Amazon.

However, with the amount of competition you face on Amazon, you risk not being able to sell your entire stock and being stuck with a lot of products that aren’t moving and making you profit.

Retail arbitrage involves looking for deals in clearance sales, auctions, retail stores, online stores, and other places to buy products at a cheap price and sell them at a high price.

Though retail arbitrage is technically reselling, buying cheap and selling high is different from buying wholesale and selling retail.

You don’t need to buy too many units of a product to get them at a lower price, but you do have to have time and patience to sift through a lot of deals and sales and see which ones are cheapest and yet give you high-quality products.

Private labelers take an existing product, put their own label on it, and make a profit without having to spend time and money on product design.

They can just go straight to product testing to select which product they’re going to label as theirs.

Thus, the time and money they save on product design can go into improving these products they’ve already selected and making them uniquely their own.

Private labelers deal with manufacturers directly, allowing them to establish their own brands.

Having your own brand is more valuable in the long run, but it’s much harder to initiate. It requires a huge capital investment in time and money.

4. Start Listing Your Products

Sign in at Amazon Seller Central and go to the Inventory menu.

Choose to ‘Add a listing.’

Because Amazon stores and tracks inventory in marked boxes, you will also need to create a new box for each individual box you send.

Hopefully, your inventory items will have easily identifiable codes like a UPC or ISSN, but if not, you can also search on an identical item using Amazon’s search function. When you find a match, click ‘Sell Yours.’

After adding some product descriptors, be sure to check off that the item is going to be sold through FBA. Also, you should switch from the default Individual to Case-Packed Items mode. Why?

You will inevitably be shipping multiple identical items of something (e.g., DVDs), and you will want Amazon to track these multiple items separately.

FBA does this by assigning cases. For example, if you have only one DVD to ship, you’d mark it as 1 unit (i.e., article type) per case and 1 number per case. But if you have three of the same DVD to ship, you’d mark them as 1 unit per case and 3 numbers per case.

Keep hitting ‘Add a Listing’ until all your boxed items are cataloged.

5. Prepare Your Products for Shipment to Amazon

Now, click ‘Work on Shipment.’

This will allow you to create and print shipping labels for your box(es). Choose SPD (small parcel delivery) as your shipping option unless your boxed items weigh over 150 lbs.

The other options are LTL (Less-Than-Truckload) and FTL (Full Truckload), and hopefully, you won’t need to worry about these massive haul options for now.

Select UPS as your carrier because it partners with Amazon; in other words, using UPS gives you a shipping discount.

Now you can start printing out your packing slips and shipping labels.

To this end, it helps if you have your own scale that will immediately weigh your boxes. If not, you can input the dimensions of your box(es) online and have it weighed out at your local UPS. Just be sure you eventually print out your labels using FBA and not your local UPS. Amazon’s reduced shipping rates will amaze you.

6. Collect Your Paycheck

Finally! The reason why you’ve gone through all this trouble: the paychecks!

Once you’ve mailed your box(es), you can track your shipments, and eventually your unpacked inventory, via Amazon.

Amazon will notify you when your products sell and will directly deposit the money right into your bank account. Time to sit back and let the money roll in.

There might be an Amazon App for that

Not all of us are blessed with a smartphone, but if you do have one, you can easily scan your goods and determine their immediate value using either an iOS or Android-based price checker Amazon app on your smartphone.

This is useful if you’re dealing with a lot of inventory or prone to checking out store clearance sales for additional merchandise.

One free iPhone-based Amazon app is Amazon Seller. This app really is the best app for sellers just getting started as there is no charge and it connects directly with your Amazon account. The Selling Family put together a free guide to show you how the Amazon Seller app works.

Some things to consider when becoming an Amazon Seller

1. Amazon will charge you for everything. Aside from the fees for your selling plan (Individual or Professional) and the referral fees (8% to 15%), you’ll be paying plenty of fees.

You’re in charge of the shipping fee of sending your items to Amazon. When you ship inventory to a fulfillment center without proper preparation or labeling, Amazon will charge you for unplanned services.

Amazon charges you for storing your items in their fulfillment center, based on your daily average volume of inventory in cubic feet. Inventory stays there for more than a year? You’ll get charged long-term storage fees.

Of course, Amazon charges you fulfillment fees per unit for picking and packing your orders, shipping and handling, customer service, and product returns.

When Amazon provides a customer with free return shipping, they’ll charge you a return processing fee.

2. Co-mingling issues. Because Amazon has numerous distribution centers, it uses the distribution center located closest to the customer when shipping products. As a result, the product you end up selling may not actually be your own if you agree to co-mingle your merchandise. This can happen easily if, say, you are selling a DVD or book that another Amazon seller may also have listed.

The advantage of using co-mingling is that you sell more of your stuff faster. The disadvantage is that you can’t exactly vouch for the quality and legality of another seller’s merchandise. This can lead to problems or even Amazon account closure because of pirated goods.

3. Sales tax. You may live in a state that requires you to report your sales tax (e.g., Missouri). Alternately, your items might be shipped off to a state that charges sales tax. However, when you work with FBA, you have no good way of knowing which warehouse is stocking your items (especially if you’re comingling) and to which state(s) they are being shipped. While most state ecommerce tax collection has not been aggressively enforced, it may become so in the future.

4. Competition. With FBA, you’re not just competing with other third-party merchants on price and selection, you’re also competing with Amazon itself. This is possibly the biggest strike against FBA versus a selling service like Ebay or Etsy. Definitely check Amazon prices for comparable goods before sending your own stuff to FBA.

How To Build a Successful Amazon Business

I’m hosting a totally free webinar that will teach you how to start an Amazon business from scratch and make 5-7 figures per year selling simple high-profit, low-competition items.

In it, you’ll learn the best way to create a global Amazon empire by selling just a few items at a time.

You’ll also get a unique strategy for finding incredible, high-profit, low-competition ‘hidden gem’ products.

=> Reserve your seat right now. It’s free to join!

Selling through FBA: Is It Worth It?

With all the fees and other issues outlined above, you may be wondering if you can cut some kind of profit margin with FBA. Luckily, Amazon provides an FBA Revenue Calculator that allows you to determine if FBA is even worth it.

On the other hand, if you can find lots of lightweight inventory cheaply and easily via clearance sales, store closeouts, or even inheritance auctions, then FBA may be a smart solution for you.

If you are looking for a few more success stories, check out how Marvin grew an Amazon FBA business to 10k/month in less than 4 months or how this family travels full time in an RV while making a living selling on Amazon.

Have we inspired you yet to become an Amazon seller? How do you plan to start? Ask your questions or share your progress with us in the comments!

Writing for Revenue Share Sites: Worthwhile or Waste of Time?

Once upon a time, freelance writers could write for content mills like Yahoo! Contributor Network or Demand Media (stock ticker: DMD) and make as much as $2K/month for keyword and link-stuffed writing bits.

Then, the Google Panda, Penguin and Hummingbird updates penalized these ad-heavy and SEO-centric sites and the parent companies suffered. Many content farms either merged, lost/ousted their CEOs and staff, or went out of business altogether.

DMD stock price

Demand Media stock price: DooMeD?

Enter the revenue share model

As fewer and fewer content mills pay their freelance writers even the pittance $5 or $10 per keyword-stuffed article, a different writing model has emerged. This model, which operates via revenue share, is gradually replacing the practice of paying writers a set amount of money for published content.

Instead, revenue share sites emphasize long form, quality content and work with their writers to enhance their journalistic skills. In doing so, revenue share sites are more likely to become populated with lots of “newsworthy” content (i.e., high traffic content) that isn’t penalized by the next Google algorithm update. Some examples of revenue share sites include Examiner and HubPages.

Another case in point is Guardian Liberty Voice (GLV), a citizen journalism site that has been operating for about two years now. GLV’s motto states “boldly inclusive,” and GLV is certainly living up to its claim. Recently, the site announced plans to hire 900 new writers. Yeah, that’s nine hundred. How does a roughly 2-year-old company manage to hire and pay this amazing number of writers?

The answer lies in the term revenue share. GLV doesn’t pay outright for published content but works with writers to help them achieve high page view numbers. This translates to a set pay-per-mille or PPM (i.e., pay rate per thousand views) for the writers and thus their compensation.

The actual help that GLV provides consists of a rigorous training period, or “bootcamp” as it’s called. Writers that pass the bootcamp start earning a given PPM. Writers also can become “Senior Correspondents,” and receive not only a higher revenue share for their own content but also a good share of the revenue generated from “members they assign stories to on their team.”

In turn, GLV receives ad revenue from its advertisers for offering a set cost-per-mille (CPM) to their ads. Because GLV is not a subscription-based online newspaper, its major revenue source is advertising (as is the case even with most subscription-based paper newspapers).

Is Guardian Liberty Voice worth the time?

The following are some of my “nays” to writing for GLV:

It’s not serious journalism

From a journalistic standpoint, the majority of GLV’s citizen-produced content is simply rehashed and/or directly quoted content from secondary sources like Google News, The Wall Street Journal, USA Today and Chicago Tribune. I used to work for a small town newspaper and the first thing I learned is that you never quote other newspapers as your primary sources. No, you either go interview people or you quote data findings from primary sources like the CDC, NIH, U.S. Census Bureau, etc.

So, it seems to me that GLV’s bootcamp consists largely of “training” citizen journalists to simply keep up with the latest Google Trends and re-report them.

GLV’s popularity may be overstated

There are worthwhile publishing platforms that oftentimes pay only via revenue share; Entrepreneur, Forbes and Inc. come to mind. However, these aforementioned sites draw huge audiences as well as prospective clients.

With GLV, the audience is just not that big. The following Google Trends graphic compares GLV to other citizen journalistic sites like Examiner and revenue share sites like HubPages. I’ve written for both Examiner and HubPages and even during these sites’ popularity peaks, never did I earn more than $50/month for content that generated tens of thousands of views. If such hugely popular sites like Examiner and HubPages barely generate any revenue share, how is a fledgling site like GLV going to buck the (literal) trend?

A comparison of trending interest in GLV,, HubPages and Demand Studios

Pyramid scheme-like recruitment

GLV has been criticized for its business practices in different writers’ forums; namely, Senior Correspondents earn 20% of the income generated through their writer “team.” As a result, these correspondents go on social media sites and attempt to recruit writers to apply for writing jobs with GLV. Fresh recruits are then put through a three week boot camp during which they produce mass amounts of free content.

According to one Reddit comment about GLV, “It kinda looks like they’re using their “classes” as a content farm – they require more than 20 articles per student in the training period.” Also, the application process itself requires that you submit a sample 500-word article to the site. 

Lack of transparency about actual revenue share

The following conversation that Carol Tice had with a GLV writer is quite enlightening (check the comments of the post). In numerous instances, the writer was asked to outline how much money GLV writers earned per article or per hour, and to no avail. To be fair, there was one instance of a rate of $38/hour being named, but no mention of how many articles had been produced to achieve this rate or if the writer was also a GLV senior correspondent.

Should you write for revenue share sites?

Given all these issues and remaining questions about just one revenue share site, here’s my advice to aspiring citizen journalists and writers: 

Start your own blog.

Forget about submitting hundreds of articles somewhere else just to eventually earn a “passive income” of $10 or $20 per month. And I quote the term passive income because, on sites like Examiner and GLV, you need to keep submitting regular content each day or month in order to keep collecting your revenue share.

Given that all revenue share sites are not under your immediate control, you could also eventually lose your hard-won passive income should these sites close shop or change their payout rules. In essence, you’re a digital sharecropper and relying on the stability and goodwill of a third party site to make back your initial investment of writing time.

Sure, having your own blog won’t give you the instantaneous audience of Examiner or GLV. However, even revenue share sites rely on you doing your own article PR to generate more page views. Why should you do all this work for just a fraction of the revenue?

On your own blog, you can eventually work with your own advertisers- and keep 100% of their fees. You can also go ad-free and offer quality products or consulting. In the end, having your own blog means having absolute control over your own product- you- without having someone else line their own pockets with your writing and marketing efforts.

Earn a Passive Income by Starting Your Own Web Hosting Business

Are you tech-savvy and a wiz at setting up websites? Then you may want to consider starting a web hosting business, which will generate a passive income for you month after month (and year after year).

What is Web Hosting?

At its core, a web host is simply a place where a website’s data are stationed. In other words, the website’s files, images and code are all stored on a computer that transmits that data whenever a user requests it via direct input (i.e., typing the site’s URL into a browser) or search (e.g., Google).

In theory, your own personal computer could serve as a web host, except that due to its small storage size and slow speed, loading a website from any user request would take at least several minutes. Thus the reason why most web hosting is performed using network servers, or data delivering devices whose sole functions are to process user requests and then deliver the requested data. That’s it.

How to Start a Web Hosting Business

There are several different ways you can start your own web hosting business, but they all begin with one thing: the server. Think of the server as a mega hard drive that’s going to store and file away all the websites you support (and collect money from each month).

Such a mega hard drive won’t come cheap; even the most basic servers costs $500, while some top-of-the-line servers run $100,000+. Aside from purchase costs, you’ll also have to provide a cool and dry storage space for your server and lots of electricity.  There’s also the matter of network outages; being prepared for inevitable downtime due to electrical outages means having a backup generator.

One option to storing your own server is setting up that server at a colocation, or an external site that offers immediate access to your server day or night and supplies the necessary storage environment and electricity. You can think of a colocation as a kind of storage locker for your server.

Reseller vs. Dedicated Server

If you’d rather start small and work your way up to actual server ownership, you can rent your server from website hosting companies including HostGator and GoDaddy. This is much cheaper than buying a server outright and also takes care of the storage question.

There are two server renting options, namely getting a reseller or dedicated server. With a reseller account, the management team at the “landlord” hosting company takes care of your server, including software and control panel installation and regular backups. This is a good option if you don’t have a lot of money to spend and/or feel a bit overwhelmed by all the possible issues that a server might encounter. Most hosting companies allow you to upgrade to a dedicated server from a reseller account at any time.

If you choose a dedicated server, you and/or your management team will be in charge of running your server. Having said that, some hosting companies offer you the option of having their own management team still manage your dedicated server.

While having a dedicated server is more expensive compared with a resold one, it does allow you to better control server performance, security and speed. This can be useful if you start hosting websites that require extra bandwidth, for example (e.g., game or image intense websites). Dedicated servers are also far superior to resold ones in terms of their processors, speed, etc.

Don’t Forget the Legalese

Once you have your equipment in place, you can start offering hosting space to friends and (hopefully) clients. Before you do, however, make sure to create and post a Terms of Service statement and an Acceptable Usage policy; customized documents can be created through sites like

Keep in mind that most countries do not allow persons under the age of 18 to enter into legal contracts. You can accept a contract if the person has co-signed it with their parents/guardians, however. This is also good to know if you yourself are under 18 and thinking of starting a web hosting business.

Because I’m not a lawyer, you should still contact (and maybe even retain) an attorney prior to accepting any paying clients. Remember that hosted websites, especially if they are business-related, will incur monetary losses anytime your server crashes due to some issue at the landlord hosting company, a wet basement, etc. Your clients could sue you for those monetary losses unless you have some kind of legal knowledge and documents in place to protect you.

How to Advertise your Web Hosting Business

Unless you already have some online or other notoriety, potential clients are not just going to automatically flock to your web hosting business. You’ll need to advertise your business, and you’ll also need to explain why your business is better than that of the bigger hosting companies.

It’s doubtful that, as a small-time web host, you’ll win on price. So, consider what other advantages you might offer your clients. Perhaps your server has a killer processor (e.g., Xeon) that offers load speeds far superior to those noted on the shared servers at X hosting company. Or maybe you can offer round-the-clock technical support because your IT person lives halfway around the globe.

Local advertising might work to your advantage if you live in a smaller town and local business owners are already aware of you. You could go door-to-door and offer your hosting services- and better yet, upsell domain names and website creation if that business is not even online.

Google AdWords advertising is another way to drum up business, whether locally or even globally. It’s easy to get carried away with AdWords, however, so you may want to learn a bit about optimizing your ads and choosing cost-effective keywords that don’t break the bank.

Overall, dedicated servers will beat the shared accounts offered to clients at hosting companies simply because of equipment superiority combined with fewer hosted IP addresses. And if you really play your cards right, your hosting business may eventually attract a buy-out offer from HostGator or some other bigger company.

Why start a web hosting company?

Web hosting does cost some money to start, but if you like working with technology and computers, it is a great way to make a passive income. Also, if you own any websites of your own (and you should, at least least for your web hosting business), having access to your own server means free hosting for you.

Is Amazing Selling Machine 12 Worth its $4,997 Price Tag?

Would you pay almost $5,000 for a training program that claims to generate $100,000 per month in profit? Furthermore, would you believe that Amazing Selling Machine is the answer?

Would you also believe that ASM members who have completed the program and launched a new brand business had median annual revenue of $60,750.00?

It’s absolutely true and thus the reason why you’ve been hearing about ASM so much lately.

Welcome to the Amazing Selling Machine

Amazing Selling Machine Logo

The Amazing Selling Machine (ASM) is, in the words of its co-founder Matt Clark, “…a training program and live event teaching entrepreneurs how to build real, fast-growth businesses selling physical products by leveraging the power of Amazon.”

The program, co-developed by Matt Clark and Jason Katzenback, costs $4,997 to up-front buyers and 6 payments of $997 to installment buyers. In exchange for that $4K, buyers receive the following:

  • 9-Module Online Web Class that will walk you through the steps needed to launch an Amazon business from start to finish
  • Access to the mentorship program
  • Lifetime membership to the Amazing Selling Machine community and forum
  • Inside look at the private resource vault
  • 8 Private Group Coaching Calls
  • Expert Product Listing Evaluation
  • Target Traffic Promotion by the ASM Experts to Your New Product

Build your own (mini)Wal-Mart

In a nutshell, ASM teaches its members how to successfully drop-ship items via Amazon. That’s it. This revenue model is not exactly new; in fact, I mentioned online drop-shipping as a semi-viable work-at-home opportunity two years ago.

Why only semi? One of the biggest issues with drop-shipping is keeping product costs down. Products that are bought cheaply can generate a hefty profit for the seller once they are marked up. This is exactly how Wal-Mart makes billions of dollars from seemingly low-priced goods.

But where is the average Joe or Jane Blow supposed to locate really cheap and fairly decent product? There are only so many hours in the day where one can go to garage sales or store liquidations.

The answer is China. ASM teaches its sellers to contact product manufacturers in China, obtain and test product samples and, if satisfied, order bulk quantities of those products. Such bulk orders can cost several or even tens of thousands of dollars, so it pays to know a niche product market well.

The next step is much easier: sellers sign up with Fulfillment by Amazon (FBA) and ship all their product there. At that point, Amazon stores the inventory for those sellers as well as markets, sells and ships it. Thus, Amazon becomes the actual drop-shipper.

Why the hefty price tag?

Clues about why ASM costs as much as a used car abound in several of Matt Clark’s interviews with online magazines such as Under30CEO, where the very title of the article is ‘The No-Brainer Secret to Success: High Margins.’

On IdeaMensch, Matt lays out his strategy even more, noting that, while he started out as an affiliate marketer selling other entrepreneurs’ products and getting a 40-50% profit margin, it didn’t compare to him selling his own product and making a 400-500% profit margin (!).

So yeah, profit margins, pure and simple.

Follow the affiliate commissions…

If ASM was simply another online drop-shipping class, it would probably cost no more than two or three hundred bucks. However, as Matt Clark noted above, a business is more worthwhile if it generates high profit margins.

How are high profit margins generated? By convincing customers that the product has very high value and is in limited supply. Thus, the ASM training doesn’t just include the 8 week course but additional value-added items such as the Vegas trip and lifetime forum membership.

Likewise, if you go to the ASM website throughout the year, you’ll notice that the course is sometimes unavailable. This is because the training is offered for a limited time only, after which the enrollment link expires. However, at some given point in time- say next month- that link will reactivate and another limited time offer will be posted.

Does ASM 12 offer refunds?

Not only do you get a 30-day no questions asked money back guarantee with your ASM 12 purchase, Matt and Jason have developed an even more enticing offer.

This year, they’re calling it the 2020 Success Promise and with it comes a full-refund of your purchase, PLUS they will reimburse you up to $5,000 on any money you spent out of pocket on inventory.

What this means is that, if you buy the program and buy inventory, market it, and do not make money following their methods, ASM will refund you the full cost of the program and they will reimburse you for any money you spent on inventory, up to $5,000.

I have never seen a guarantee quite like this one as Matt and Jason want you to give the system a try totally risk free. I don’t say this often, but it really does appear that you have nothing to lose by giving ASM a shot. If in the end it doesn’t work out after 6 months, you’re out only the time invested.

What’s new in Amazing Selling Machine 12?

2020 has brought about some changes that have disrupted nearly every industry; however, more people are shopping online these days than ever before including millions of new first time buyers.

Amazon is where they head to first and ASM 12 has been updated to help you leverage the power of Amazon.

ASM has been completely redesigned and upgraded for the launch of ASM 12 in what they call their “most significant update we’ve ever done”.

A purchase of ASM 12 also includes FREE UPGRADES to every new core version of ASM.

There are over 9 modules that will walk you through everything you need to know to get your business up and running from scratch, plus the ASM mentorship program, and .

You also gain access to:

  • Access to 4 BRAND NEW software tools, including a powerful product analyzer that helps you create a list of viable products to sell in a matter of minutes NOT hours, days or even weeks like before
  • ​A streamlined product selection method that takes all the time and guesswork out of picking a product and gets your product live on Amazon quickly
  • Actionable, low-cost strategies to outbid competitors, including a newly discovered loophole on Amazon that allows you to grab higher rankings for the best keywords faster than ever

And don’t forget this all comes with a 30-day refund guarantee.

Is ASM worth the money?

Searching online, I actually found a few ASM-like courses that not only explain the concept of drop-shipping via Amazon or Ebay, but are even segmented into various industries so you need not buy extraneous materials that you’ll never use.

Case in point: Jessica Larrew of Amazon Boot Camp. Pat Flynn of Smart Passive Income interviewed Jessica and her husband/business partner Cliff and the couple appear to apply all the principles outlined in ASM except that they don’t source their product from China or other offshore countries (nope, they get their deals at places like Walgreens).

Jessica posts training materials online that are very affordably priced. Furthermore, the training materials are segmented by industry; for example, if you want to try health and beauty product drop-shipping, Jessica offers an ebook on the subject for only $27. Alternately, you can also buy the entire Amazon Boot Camp for $299.

But let’s say you’re hoping to buy bigger lots of wholesale items and really want to see what’s available through offshore countries like China. Skip McGrath offers an in-depth 350-page printed training manual called The Complete Amazon Marketing System for $127. He also throws in a bunch of free bonuses like a 30-minute coaching call and lifetime membership to his wholesale sourcing website.

A Phenomenal Lower Cost Alternative To ASM…

Over the past 4 years, Marketplace SuperHeroes has become an outstanding alternative to the Amazing Selling Machine program.

At $997, it’s a much lesser investment and it an absolutely fantastic program with an incredibly strong support community.


This program was created by Stephen Somers & Robert Rickey, two Irish Amazon Sellers who built their business to multiple 7 figure revenues selling their own, private label products.

Despite the fact the creators are Irish, the program is taught for US & International sellers so regardless of where you live, this program absolutely will help you succeed on Amazon on a global scale.

And this is one of the biggest reasons why I believe this program is truly excellent. Not only do they teach you how to sell on Amazon but they also teach you how to take the same products that you find & get them selling across multiple Amazon marketplaces.

The Unique Advantage With MPSH

This is huge because outside of the US market, the sheer size of the opportunity to grow on Amazon is insane due to the fact that these markets are not as well developed as the US but they still offer all of Amazon’s incredible services such as FBA (also because you’re leveraging Amazon, you don’t have to worry about multilingual customer support as Amazon takes care of that for you!)

Both of the guys are renowned entrepreneurs in their own right. Robert (the main mentor in the program) has been selling on marketplaces for almost 20 years and has sold between $10m – $20m in cumulative sales. This is huge as you’ll see when you join the community – Robert know this business like no one else I know.

Stephen is also a very experienced seller and marketer. He is very much the marketing side of the business but is an expert in his own right as well.

Together they make a really experienced team of mentors. In fact, since the program began they’ve added over 6 additional mentors to the support team. This helps the company provide better support than anywhere else that I’ve seen.

At $997, I can honestly say that no other program even comes close to this for value.

If you plan to create success on Amazon and you want to go the global route, selling lower competition products and building a ‘mini empire’ then you really need to grab this course NOW!

Has anyone tried Amazing Selling Machine?

The general consensus has been ASM is expensive, but if you have the money and want to consistent, high-quality training and support to launch an FBA business, Amazing Selling Machine is hard to pass up.

However, the alternatives listed above do provide much of the value at a fraction of the cost. The 6-month buy back guarantee does help alleviate some of the fears associated with the high costs of the program though.

If you have purchased or are considering purchasing ASM, please let us know in the comments below. Is there a specific ASM feature that you really like? Have you gotten your money’s worth with ASM as opposed to another drop-shipping training program?

Please leave your tips, questions and advice below.