Dammit Jim, I’m an affiliate marketer, not a writer.
While it may true that you’d rather spend your days marketing, researching affiliate niches, or doing just about anything else besides writing, the truth is that content is the lifeblood of affiliate marketing. Especially regular content. So, unless you want to pony up the cash to hire a writer for your affiliate site, you’re going to be stuck writing.
Maybe the issue isn’t writing itself, per se, but the fact that you’ve written just about every content piece under the sun. You just can’t take any new spins or angles with your affiliate product.
Or can you?
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Sometimes, all it takes is looking at your subject matter in a different light. And here are 20 different “lighting” ideas for you to consider.
1. Create a subscriber incentive.
Provide an incentive, such as a free product, for readers who choose to subscribe to your website. Reward current subscribers with a prize drawing or some other freebie.
2. Review a fellow affiliate marketer.
If there are affiliate marketers out there in your niche, don’t ignore them. Instead, feature one or a few of these marketers. Sure, you might risk putting the spotlight on them for a little while, but you could attract their attention (and their audience’s attention) to your website too.
3. Mentor a subscriber.
This option takes some legwork but is well rewarded by reader attention, comments and, inevitably, sales. Mentoring a subscriber also builds reader goodwill and credibility for you and your product. Finally, the mentorship can provide an entire series of content pieces for you to publish over time.
4. Focus on a benefit.
Features are not benefits, yet too many affiliate marketers tout one as being the other. However, not every reader understands why feature X is so great. Explain why a given feature is so wonderful. Then, you are highlighting a product benefit. This is what will get your readers excited and wanting to purchase your affiliate product(s).
5. Focus on you.
You might be a little shy and not very willing to talk about yourself. However, readers love personal stories. Such transparency on your affiliate site helps readers identify with you and your struggles, mistakes or successes. Furthermore, just like with subscriber mentorship, you can expand your personal story into a series of posts that chronicle your journey.
6. Focus on a collaborator.
Are you working behind the scenes with someone to create an e-book, video, etc.? You can highlight this person and the experience of working with him as well as your dual motivations for forming such a collaboration. Readers are often intrigued by such “behind-the-scenes” looks at how affiliate marketing works and what motivates affiliate marketers day after day.
7. Create a visual journey.
Sometimes, images speak more strongly than words (and get you out of writing too). Provide stunning visuals for your readers to look at and share via social media. For example, if you’re selling espresso machines, show enticing photos of novel coffee creations. If you’re selling sneakers, show images of runners or walkers moving through exotic and lush locations.
8. Create an acoustic journey.
Podcasts are becoming a very popular means of conveying information to readers- just look at Pat Flynn’s 110+ podcasts for an example. Many readers can’t tolerate reading long blog posts or simply don’t have the time. However, if you offer another medium for conveying your message, you’ll not only win new “readers” but get more reader involvement over the long run too.
9. Create an infographic.
Collect and summarize a bunch of information in an infographic. Encourage your audience members to share this infographic on their own blogs and websites, just as long as they attribute the item to you.
10. Cover local/global events.
There may be local events occurring in your neck of the woods that feature your affiliate products. Brush up on your journalist skills and publish a press release that describes the event and its benefits. You can also take the same tactic with a global event.
11. Create and cover your own event.
In line with the local event, you could announce that you’re doing an affiliate product event of your own. This event doesn’t have to be a big symposium or conference; you could simply invite your audience to attend an informal networking party following the local event at an area restaurant/bar. Meetup makes this process fairly easy.
12. Introduce your own training course.
Write about a new course you are offering on your affiliate product- for example, you could teach your readers how to create the best gelato recipes using your gelato makers. If you sell cosmetics, you could offer a tutorial on the best shades of lipstick for your skin tone. Course content could span several posts or be compiled as a single pillar article.
13. Provide a resources list.
Give your readers a list of resources and product reviews to peruse. Explain why each resource or review is so awesome. Don’t forget to take some of the same approaches when creating your own resources or creating your own product reviews.
14. Provide tips and tricks.
Sure, there is the instruction manual for your affiliate product. But maybe you’ve actually used your own products and can provide special insider’s instructions on getting the most out of them or prolonging their life. Such insider information can be quite useful to your audience, especially if you’re selling expensive affiliate products.
15. Answer reader comments.
Create a post wherein you address individual reader comments and email questions. You can also use these questions as a starting point for creating your site’s FAQ’s section.
16. Dissect a complaint.
Some bloggers shy away from engaging with a complainer or some reader who is obviously unhappy with the site or its products. However, such comments are worth their weight in gold for attracting audience attention, empathy and even loyalty. Feature one of your “negative Nancy’s” and do your utmost to generate goodwill in her as well as your readers.
17. Put your audience to work.
Ask your readers what topics they’d like to have you cover. Provide a questionnaire or survey on your website, then compile all the answers post them at a later date.
18. Ask for guest posts.
Ask for guest posts from individual readers on their experiences with your affiliate products, what interesting benefits they’ve discovered thanks to using those products, and what features they wish the products had. You can compensate your readers with a freebie or a flat rate payment for their stories.
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19. Write a guest post and link to it.
Get published on a guest website or blog and then link from that post to a related post on your own website. Doing so expands on your guested subject matter and brings in a new audience to your website.
20. Start a competition.
Get your audience riled up by asking them to participate in individual or team-based competitions. Have the objective involve your affiliate product in some way- for example, if you sell exercise weights, ask your readers to tally how much muscle mass they gain. Offer a prize to the winner and runners up.
How do you come up with ideas?
Sound off below!