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Every day, Google receives over 3.5 billion searches from all over the world, which translates to 1.2 trillion searches per year.
Of course, people turn to Google because they know that Google results are relevant.
Aside from Google’s algorithms, search evaluators are there to keep these results high quality.
There are 7 companies that are currently looking to fill web search evaluator positions.
Jump to them now or keep reading to learn how to be a search engine evaluator and how to maximize your earnings.
What is a search engine evaluator job?
About 90% of online activities begin with a search engine query.
By the time you finish reading this sentence, Google will have successfully handled over 1 million different search results.
Search engines work with advanced algorithms and crawlers but can still experience bugs every now and then, even if regular folk like us don’t really notice.
Search engines hire contractors as QA analysts because bots cannot detect such search errors on their own.
Search engine evaluators are responsible for searching various terms (sometimes given by the company or sometimes based on your own search history) and judging the quality of results obtained. Other companies may also require you to check the format, relevance, and quality of online ads.
Whatever the main task assigned, your job of checking relevancy and usefulness of searches aims to improve user experience.
The job requires the contractor to provide feedback with details about spam, accuracy, relevancy, and timeliness, among other factors.
Google is the main company that offers this kind of job.
In some cases, Google hires third-party companies to perform search engine assessments.
This job is seasonal, but since it is a work-at-home position, you can apply as a search engine evaluator whenever slots open up. Depending on the company hiring, this position may be called internet judge, internet assessor, ads quality rater, or other variations.
How to Become a Search Engine Evaluator
Anyone interested in this position must have a working desktop or laptop and a stable high-speed internet connection. Most positions allow you to be a work-at-home search engine evaluator.
A college degree is preferred, but often not required.
Requirements for this job may vary, but for local-based openings, the job may require you to speak the local language and familiar with local culture to be able to assess local search inquiries properly. This is often indicated in the job listing, so take note.
Some companies require you to take a search engine agent exam or go through unpaid training before getting started.
The perfect candidate for this job is someone who has exceptional research skills, a member of the top social media networks, and familiar with both foreign and local events and pop culture. For localized positions, you must be fluent in the required language.
Of course, you should be very familiar with how search engines work, especially Google.
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Do note that most companies only allow one job per IP address, so two people from the same household can’t apply to the same job.
Once you pass the exam or training, you have to commit to at least 10 hours weekly until the project expires. For jobs that require you to use your own search history, you shouldn’t have privacy issues.
Payments are normally done through PayPal or Payoneer, so make sure to set these up before you apply to these jobs.
8 Search Engine Evaluator Jobs
In addition to the companies below, make sure you regularly check FlexJobs for new positions.
Appen Butler Hill, known simply as Appen, is an NSW Australia-based company that’s heavily invested in crowdsourcing, search technology, social media engagement, and language technology.
They offer localized positions for search media evaluators that require 4 to 5 hours of weekday commitment.
The application period can take 1 to 3 weeks and involves a three-step set of exams (search engine test, English test, and technical skills test).
Pay depends on where you live, but all are sent via PayPal. Evaluators from Africa and Asia are paid around AUD$7 per hour, while those from the US, UK, and other countries are paid AUD$13 to $14 per hour.
Some projects offer US workers bonuses for completing a certain number of hours within your first 3 weeks, as well as bonuses when you successfully refer other people to work for them.
Look out for projects called Project Yukon, Project Arrow, and Project Shasta.
Like Appen, one of Lionbridge’s clients is Google, which means you can expect Search Engine Evaluator (or “web content assessor” or “internet search reviewer”) positions more regularly than other companies on this list. Lionbridge also has positions for raters, personalized internet assessors, web content assessors, internet analysts, social media search assessors, online map quality analysts, and many more.
Do note you can’t work for both Lionbridge and Appen at the same time.
Based in Ballina, Ireland, Lionbridge has openings for independent contractors from various countries. Pay rates are similar to Appen. Workers from the US and European countries earning around $14 per hour and Asians, Africans, and Indians at $7 per hour.
Florida-based Workforce Logiq (formerly Zero Chaos) hires web search evaluators and ad quality raters on a work-from-home basis, but only US citizens are allowed into the program.
The application process is easy and can be completed within a week, especially if you’re a degree-holder. However, openings are rare. Pay ranges from $14 to $15 paid via PayPal or direct deposit.
You can join their talent network so you can get notified about new jobs that are right for you.
This Fortune 100, Washington-based company periodically hires online ad evaluators and search engine evaluators from all over the world.
Unlike Lionbridge and Appen that has maintained Google as a client for years, iSoftstone’s major client is Microsoft, so you’d have to be familiar with Bing and other Microsoft products. This also means that you can work for other companies on this list.
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iSoftstone pays somewhere between $8 to $13, depending on where you live. However, you might have to wait a while before an opening gets posted.
Payments are sent via PayPal. Aside from passing a series of tests, you’ll also need to provide a link to your LinkedIn account before you begin.
KarmaHub is a service provider that partners with companies that need to collect and analyze data. They provide solutions involving artificial intelligence, cloud-first development and deployment, and the Internet of things. They count Microsoft, Pfizer, Novartis, and AIG as some of their clients.
They periodically offer internet analyst positions on their job portal. Pay rates are vague, but external sites and forums seem to indicate a starting wage of $10 to $11 per hour, which might go up to $27 per hour for internet analyst positions that require speaking another language.
If there are no openings for internet analysts on the site, you can email your details to leads[at]mykarmahub[dot]com and they’ll be in touch with you.
Amazon Mechanical Turk, or mTurk as it’s more commonly called, is different from the others in this list in that it’s more of a database of microjobs from many different companies.
Most of these jobs take only seconds to complete, and when you get good at choosing quick jobs that pay well, it’s possible to earn $15 an hour by accomplishing a variety of these small jobs.
There are hundreds of search evaluator tasks available at a given time.
The bonus is that if you ever get tired of search evaluation, or if the available jobs run out, there are thousands of other tasks you can choose to do.
Appen and Lionbridge are the top two companies that hire search engine evaluators for Google, but they do hire directly, albeit rarely.
Google calls their internet assessors “ads quality raters.”
This position rarely opens (and it’s one of the company’s few work-at-home positions available), but if you’re lucky, you can apply for either an English-only or localized job. You’ll need to commit to 10-30 work hours weekly and sign a non-disclosure agreement.
As an ads quality rater, you have to provide feedback on image or text search results, web pages, and other information required.
You can access specific tasks via the online tool Google provides. You need to mark texts or images as vital, useful, relevant, off-topic, or spam based on the rating guidelines provided by Google.
Payment isn’t published, but those who have worked as an ads quality rater claims to receive $14 to $15 per hour paid weekly. To apply, search for “ads quality rater” on Google’s career page.
Teemwork.ai is an IT jobs company offering crowdsourced tasks.
Related positions available include Search Engine Evaluator, Online Web Evaluator, and Online Ad Evaluator for various languages. Other positions include Transcriber, Audio Data Collector, and Online Crowd Worker, all for many different languages.
Swagbucks is less of a job, but a fun way to pick up spare money doing stuff you already do online. They pay you to use their search engine and since you’re going to be doing a lot of searches anyway, this is a nice way to make extra money.
It’s quick, easy, free to join. One of the best. And they will give you $5.00 just for signing up.
Search engine evaluation is a modern work-at-home opportunity that’s here to stay. It can be a great way to earn money, especially since the offer is better than minimum wage in most countries.
However, openings can be unpredictable, so you may need to apply to two or more companies at a time.
Pay rates also don’t reflect the actual work hours you spend on the task at hand. Instead, your hourly rate depends on the hours a company expects you to finish the task, so it’s likely your final pay-per-hour could be less than the number of hours you’ve spent working.
If you’re efficient with your time and have the right skills for the job, being a search engine evaluator may just be the career you’re looking for.
Other work-from-home opportunities to try
Being a search engine evaluator is not for everyone. If this isn’t your cup of tea but you’d still like to work from home, here are some suggested articles for you:
- Get Paid to Test Websites
- Work from Home Copywriting Jobs
- Work from Home Tech Support Jobs
- Online Typing Jobs You Can Do from Home
Have you applied for a search engine evaluator job or do you have any experience working at any of the above companies? Please leave any tips or recommendations in the comments below!