Some will argue that their wedding dress is a one-in-a-lifetime purchase and totally worth the investment, but everyone will agree that these dresses can get pretty expensive.
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One way to recoup some of the cost is to sell the wedding dress after your wedding is over.
But is there a process to follow when selling preowned wedding dresses? How do you determine the value of second hand wedding dresses?
This guide is for anyone interested in wedding dress resale, best places where to sell a wedding dress, and how to handle torn or discoloration issues and never-worn dresses.
Where Can I Sell My Wedding Dress Online?
You don’t have to go far to sell your wedding dress.
Just visit any of the websites below and pick the one that fits your situation best (price-wise and overall service):
This website is highly recommended in wedding groups and it’s easy to list a dress too!
Just upload photos of your wedding dress along with some information, pay $25 listing fee, then wait for your listing to be approved.
Once approved, Nearly Newlywed will take care of everything from buyer inquiries, payments, shipment and after-sales support.
You’ll come back into the picture once there’s a legit buyer. You’ll be given a prepaid shipping label to ship off the dress to Nearly Newlywed so the company could inspect the item for quality. Whenever looks good, Nearly Newlywed ships it off to the buyer.
- SPECIAL SERVICES: Professional cleaning for your dress at discounted rates
- HOW MUCH YOU EARN: You get 60% of the sales price, while Nearly Newlywed earns 40% commission for every wedding dress
- PROS: Hands-off selling
- CONS: $25 listing fee, plus no guarantee that the dress will be accepted
2. Still White
This site claims to have sold over $23 million worth of dresses since it opened its doors.
Its buyers and sellers come from around the world, which makes your market reach a whole lot wider.
As a seller, you get to choose from two plans: standard (one-time $20 fee with 4 photos max and no more commission fees to pay when sold) or premium (one-time $30 fee with gallery feature on the Still White homepage and up to 8 photos max).
There are branded wedding dresses here, from Maggie Sottero to Vera Wang.
You can search by brand, color, size, and location of seller, among other filters.
- HOW MUCH YOU EARN: Depends on how much you priced your wedding dress and what type of plan you chose.
- PROS: You don’t have to pay any commission fees
- CONS: Upfront fees are high
3. Wore It Once
It looks like Etsy, but is focused on buying and selling used wedding dresses, shoes, jewelry, or other clothing.
Sellers can create their own custom shop, so you can add everything related to your wedding.
You only have to pay a one-time $20 setup fee, then list as many products in your shop. These listings don’t expire either and you can set your own price.
- PROS: No limits to items you can sell
- CONS: Payments are made through PayPal and transactions go directly between buyer and seller. Wore It Once isn’t involved except as a platform.
Like Still White, the website accommodates buyers and sellers from all over the world, and focuses exclusively on second hand wedding dresses, shoes and accessories.
You can also sell items from your bridal party, so bridesmaid dresses, mother-of-the-bride, flower girls’ dresses can also be put up for sale.
For a flat fee of $25, you can negotiate pricing with buyers directly. There’s no more commissions on the sale of your wedding dress.
PreOwnedWeddingDresses.com has been around since 2004, so you know you’re dealing with a legitimate company.
And this free video will show you exactly everything you need to do to get started. Click here to watch it now.
Plus, their history puts them at the top of search engine rankings, which means your items have a bigger audience and chance of getting sold. The site even claims to have an average sell time of 70 days.
- PROS: Wedding dress value calculator is an awesome tool.
- CONS: Different listing fees per item
This website offers three ways to sell wedding dress:
- Basic ($19.97 one-time) – 5 ads active until sold with 5 photo uploads. Each listing has a corresponding fee ($19.97 for a wedding dress, $9.97 each for bridesmaid dress, and so on).
- Premium ($29.97 one-time) – 10 ads active until sold with 10 photo uploads. Each listing has a corresponding fee ($29.97 for a wedding dress, $10.97 each for bridesmaid dress, and so on).
- Business ($99.97/year) – 1 year subscription with up to 15 ads and 15 photo uploads. Included in the subscription are fees for a wedding dress, bridesmaid dresses, flower girl dresses, shoes and wedding accessories.
You have total control over the listing price.
You’ll be responsible for writing out the description, such as brand, size, color, style, and so on.
- PROS: No commissions to pay, No hidden costs
- CONS: Steep fees for premium and business plans
6 Once Wed
What’s great about wedding resources like Once Wed is that brides and grooms are still in the planning phase and could easily check out the online marketplace if they’re looking for second-hand wedding dresses or other wedding-related items.
You can list a wedding dress for $19.95 and $5 per additional item, which will be valid for a year.
- PROS: No commissions, over 10 years in the industry
- CONS: Separate listing fees can add if you’re selling to multiple items
Poshmark is an app where you can sell your wedding dress and other clothing, shoes and accessories (even those not related to your wedding).
Just click “sell” and follow the instructions. You put details of each item, upload photos, and finalize your listing. You then wait for people to buy your items.
Poshmark gets a 20% cut on items over $15, while a flat rate of $2.95 for any item below $15. You only pay Poshmark fees once you stuff gets sold.
If you’re interested in selling apps, I’ve written an extensive Poshmark review recently. Check it out here.
- PROS: Very easy to use
- CONS: High fees
Other resources you could check include:
- Wedding Bee– a forum focused in the wedding industry. This link leads you to a section where people buy and sell used or never-worn wedding dresses.
- Tradesy – A general online marketplace for designer clothing and other goods. There are no up-selling fees here, but you’d have to pay 19.8% commission.
How to Sell a Wedding Dress Locally
If you want to handle everything and even meet the buyer in person, you can sell your wedding dress locally, too!
Wedding Dress Consignment
For a hands-off approach, find a wedding dress consignment shop in town.
With this route, your wedding dress will be evaluated for quality and price, then if you give your go signal, the shop will sell the dress in your behalf.
The problem with consignment shops is that they tend to charge super-high commission fees (often up to 50%) of the finale sale price of your dress.
I recommend to only go this route if you’re in a hurry to sell, but have no time to find a buyer on your own.
If you’re not rushing, choose either Craigslist or Facebook.
Craigslist and Facebook Marketplace
Craigslist continues to be a contender in the online buy-and-sell space, even if there are tons of selling apps available these days. The reason for this is Craigslist’s undisputed way of targeting buyers by town, city, state, and so on. Plus, it’s free to list items as much as you want.
You do need to be flexible with pricing, since Craigslist is a place where buyers haggle freely.
If someone tries to buy your wedding dress and decide to meet up, keep yourself safe by choosing a public place with a lot of people, and get someone to accompany you.
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Facebook is more modern, but works mostly like Craigslist since it’s up to you and the buyer to negotiate with price, discuss how to receive the wedding dress and so on. You do have to be more aggressive in spreading news about your wedding dress for sale on Facebook Buy and Sell groups, Facebook Marketplace, or even on your own profile.
You can search for very-specific Facebook groups, such as “2020 Florida brides,” “Miami wedding planners,” “Buy and Sell Wedding/formal dress in ____” specifying a location and so on.
It’s free to post items on Facebook, and if you don’t want to go to groups, you can list the dress on Marketplace and spend some advertising money to target potential buyers.
Facebook lets you choose demographics when you “boost a post” so it’s possible to choose local buyers exclusively.
Price to Sell Your Wedding Dress
Tradesy.com founder/CEO Tracy Dinunzio visited TODAY and made a useful explanation about pricing your preloved wedding dress.
She explains that wedding gowns 3-years-old or less can still be sold for 50% its retail price.
Those with branded names like Monique Lhullier or Vera Wang could sell up to 70% its retail price.
If your wedding dress was never worn and remains in pristine condition, it is usually easier to sell it for up to 80%-90% its retail value. Just skip the consignment shop route if you wish to earn back as much cash as you’ve invested on it.
Of course, it would still depend on how much wiggle room you’re willing to give with price, and how quickly you want to “giveaway” your wedding dress.
If you’re not ready to part with your wedding dress, but you’d like to get some of the cash back, why not try to rent it out?